For today’s businesses, having a website is non-negotiable. Whether you’re an online-only retailer or a bricks and mortar service provider, it’s essential to have a web presence. However, merely being visible online isn’t enough to ensure online success.
To turn your web presence into tangible results, you need to be ranking on the first page of Google’s search results.
Want proof?
Over 75% of searchers never go beyond the first page and over 67% of clicks are reserved for the first 5 organic search results.
Although reaching the second or third page of Google can be a great achievement for a new website, it isn’t going to have any noticeable impact on your business. In fact, being stuck on the second page of search results means you’re missing out on…
1. Brand Awareness
When your webpages are consistently featured on the first search engine results page (SERP), users become familiar with your brand. Even if they don’t click on your webpage initially, you’re putting your brand on their radar.
Most people search for similar keywords repeatedly. If your website offers tips on puppy training, for example, new dog owners will be searching for related terms for weeks, months or even years. If your webpages are on the first page for every search they undertake, your brand awareness increases exponentially.
2. Reputation and Influence
No matter what sector you operate in, you’ll want to be known as an industry leader. Establishing your authority isn’t always easy but strategic SEO can make it happen. Users rely on Google to cherry-pick the highest quality search results for them. When your webpages are appearing on the first SERP, users automatically regard your brand as being well-respected, reliable and influential.
This perceived endorsement has a major influence on user attitudes and behaviours, which means users are more likely to interact with your brand if Google is ranking you highly.
3. No Inbound Leads
Businesses rely on incoming leads to facilitate sales. Without incoming enquiries, you won’t increase your market share or grow your business. While some companies generate a portion of profits via outbound lead generation, it’s incoming leads and repeat business that account for the majority of your turnover.
Want to create brand awareness for your business and generate incoming leads? Find out how with our FREE 5 Step Checklist! Here, we tell you everything you need to know to get your website on page 1 of Google and achieve online success. Why wait?
Prior to making any type of online or in store purchase, 88% of consumers conduct research online. With the vast majority of your target market researching related services and products online, your content needs to be front and centre. We already know that over 75% of users don’t go further than the first page of search results, so it’s clear that this is where you need to be to generate leads.
4. Low Conversion Rates
If you’re generating some website traffic but it isn’t converting into sales, you need to find out why. Many businesses assume their SEO is working if they’re getting traffic to their site, but this isn’t necessarily the case. Effective SEO should always benefit your business. Traffic that doesn’t lead to conversions isn’t growing your business. With the right SEO, you’ll achieve an enviable ROI and online success.
It’s no secret that good SEO practices help build great websites. In fact, Google’s ranking algorithms are directly related to the structure and quality of your site content. When your webpages are ranking highly on Google and hitting the top spots, they are going to be optimising your conversion rate too. This, combined with the increased brand awareness and enhanced reputation which comes with ranking on the top SERP, means you’ll be soaring beyond your sales targets and achieving online success.
5. No Website Traffic
Building a user-friendly website and filling it with original, informative content is fantastic for your business but you’re missing one thing: traffic. Without consistent traffic, you aren’t going to generate sales or grow your customer base.
To generate traffic, you’re going to need to rank highly on Google for search terms that are related to your business. Google is the number one search engine and accounts for over 75% of all online search traffic. While other search engines are relevant, Google is the main player when it comes to boosting your website traffic.
Despite this, 91% of websites never get any traffic from Google. With over 1.7 billion websites registered globally, that’s over 1.5 billion that aren’t getting traffic from the world’s largest search engine. It also means there are almost 200 billion sites generating traffic that you need to compete with.
If you want to be amongst the 9% of sites that generate website traffic from Google, there’s only one way to do it: increase your rankings.
Achieving Online Success with SEO Rankings
In today’s digital world, low rankings can be catastrophic for businesses. Of course, it’s hard to overcome the lack of brand awareness, reduced conversion rate and lack of inbound leads that moderate rankings offer. Fortunately, our FREE 5 Step Checklist gives you a sure-fire strategy for online success.
Despite the importance of ranking on page one of Google, very few businesses have the in-house resources to increase their SEO rankings. Currently, Google uses over 200 algorithms to rank webpages, so it takes a significant amount of expertise to secure and maintain the top spots on SERPs.
Fortunately, you don’t need your own SEO department to get the results you need to grow your business. At ClickSlice, we know what it takes to get your website to the top. From in-depth keyword research and content optimisation to online outreach and reputation management; we’ve got the experience and expertise to get your webpages on page 1 of Google.
If you want to increase brand awareness, generate traffic, optimise your conversion rate, enhance your reputation and improve inbound leads, contact us today.
Call ClickSlice now on 020 3287 3638 or email us at hello@clickslice.co.uk to find out more.
