Did you know that Shopify Plus powers over 10,000 high-volume businesses worldwide? That’s a lot of potential competition in the e-commerce space! If you’re running a Shopify Plus store, you’re likely aware of its robust features, but are you making the most of its SEO capabilities? As experienced e-commerce SEO specialists trusted by businesses, we’ve helped numerous Shopify Plus stores climb the search engine rankings. Let’s take a look at how you can do the same.
What is Shopify Plus?
Shopify Plus is the enterprise-level version of the popular e-commerce platform, designed for high-volume merchants and large businesses. It offers advanced features, customisation options, and scalability that aren’t available in the standard Shopify plans. But here’s the thing: even with all these bells and whistles, your store won’t reach its full potential without solid SEO.
Why is SEO Important for Shopify Plus?
You might be thinking, “I’ve got a great product and a slick website. Isn’t that enough?” Well, not quite. SEO is what makes your store visible to potential customers. Without it, you’re like a shop in a bustling city with no signs – people might stumble upon you, but most will walk right by without even knowing you exist.
SEO helps you get found in search engine results, drives organic traffic to your site, and ultimately, increases your sales. Plus, good SEO practices often lead to a better user experience, which can improve your conversion rates.
SEO Tips for Shopify Plus
Keyword Research
First things first: you need to know what your potential customers are searching for. Keyword research is the foundation of any good SEO strategy. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords with good search volume and manageable competition.
On-Page SEO
Once you’ve got your keywords, it’s time to optimise your product pages, category pages, and blog posts. This includes:
- Using your target keywords in titles, meta descriptions, and throughout your content
- Creating unique, informative product descriptions
- Optimising your images with descriptive file names and alt text
- Using header tags (H1, H2, H3) to structure your content
Off-Page SEO
Off-page SEO is all about building your store’s authority and reputation. This includes:
- Building high-quality backlinks from reputable sites
- Encouraging customer reviews
- Engaging on social media
- Creating shareable content that naturally attracts links
If you’re curious about how Shopify’s SEO capabilities stack up against other platforms, check out our comparison of WordPress vs Shopify SEO. Each platform has its strengths, and understanding these can help you make the most of Shopify Plus’s features.
Technical SEO for Shopify Plus
Mobile Optimisation
With more and more people shopping on their phones, mobile optimization is key. Luckily, Shopify Plus themes are generally mobile-responsive, but it’s worth double-checking that your store looks and functions well on all devices.
Page Speed
Page speed is another critical ranking factor and hugely important for user experience. Shopify Plus stores tend to be fast out of the box, but there’s always room for improvement; consider optimising your images, minifying your code, and leveraging browser caching to speed things up.
Schema Markup
Schema markup helps search engines understand your content better, which can lead to rich snippets in search results. Shopify Plus doesn’t automatically implement schema markup, so you’ll need to add this manually or use an app.
Benefits of SEO for Shopify Plus
Increased Traffic and Sales
The most obvious benefit of SEO is increased organic traffic, which often translates to more sales. We’ve seen clients double or even triple their organic traffic through targeted SEO efforts.
Enhanced User Experience
Good SEO practices often align with good user experience, and a well-optimised site is typically easier to navigate and more user-friendly, which can lead to higher conversion rates.
Improved Brand Visibility
As your store climbs the search rankings, more people will become aware of your brand. This increased visibility can lead to more direct traffic and brand searches over time.
Cost-Effective Marketing
While SEO requires an initial investment of time and resources, it’s incredibly cost-effective in the long run. Unlike paid advertising, the traffic you gain from SEO doesn’t stop when you stop paying.
Competitive Advantage
In the crowded e-commerce space, strong SEO can give you a significant edge over your competitors. If you’re ranking higher, you’re more likely to get the click (and the all-important sale).
Final Thoughts
Ultimately, SEO for Shopify Plus can be complex; it requires a mix of technical know-how, creative content creation, and strategic thinking. But when done right, it can transform your online store from a needle in a haystack to a beacon that attracts customers from far and wide.
But it’s also worth noting that SEO isn’t a one-time task, but rather an ongoing process; search engine algorithms are constantly evolving, and your competition isn’t standing still. Regular monitoring, testing, and tweaking are essential to maintain and improve your rankings over time.
So why not get in touch and see how we can help boost your store’s visibility and sales? Let’s work together to unlock the full potential of your Shopify Plus store and dominate those search engine rankings!
