You’ve launched your new website, ready to welcome crowds of new customers. But, if no one finds your new website, how will they see what you have to offer? It will take time for your website to become established on the internet and start attracting visitors.
Search engine optimisation has been such an essential topic for site owners for over 20 years. A lot has changed in the world of Search Engine Optimization and there’s currently a lot of SEO tips out there.
Organic traffic is the lifeblood of many websites. To help your site get better search engine rankings and more traffic much sooner, here are some SEO tips, pointedly chosen with new websites in mind.
Choose Low Competition Keywords on The Outset
When you first launch your site, it will have little authority on Google. For high competition keywords, it will rank lower than well-established competitors. Whilst there is nothing to stop you from targeting competitive keywords, it is best to designate less competitive ones. This is the quickest way to generate new traffic for your site.
You can use Google’s Keyword Planner to check how competitive a keyword you would like to use is. This tool will show the competition for the term as high, medium or low. Finding less competitive keywords gives you a higher chance of ranking for them and getting traffic to flow in your site when you are just starting.
Write for Humans First, Search Engines Second
Lately, more and more bloggers and content creators are going back to the old method of SEO. This method saw the use of keywords meant to drive search results surpass the absolute qualities of engaging, valuable and user-gratifying content.
Many new websites tend to hold keywords in such high regard that they forget the prime purpose of writing. Search spiders are just scripts. They don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.
Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product.
Check Out Your Competitors
This is another valuable SEO tactic. Try to look at what your competitors are ranking for. Go to one of the tools you use to check out your rankings, but key in a competitor domain. You’ll quickly see what terms are generating traffic for their sites. From there, you can take the best for yourself.
If you don’t know who your competition is, search for some of your most important keyword targets. Take a look at the sites that consistently rank well. Again, don’t try to target a keyword just because a competitor is ranking well for it. Make sure that the keyword is highly relevant to your site and audience.
If well utilised, this is a quick and effective way to use your competitors’ work to uncover audience interests.
Use Better Title Tags
Search engines use title tags to determine the subject matter of each page or post on your website. Also, the title tag is one of the first things users see on your site.
The title tag is displayed as the blue link in search results. It is also the main heading when a page is shared on social media. You can make your title tags better by:
- Adding your main keyword to show search engines what the page is about. When someone searches for that term, search engines will see that your page has relevant content and present it to the user. You should also make sure that you include your keyword in the page’s meta description.
- Building interesting titles that grab the readers’ attention. Standing out in the search results can help earn you extra clicks. Of course, achieving this depends on your audience and the type of page in question. A product description page and a blog post will have very different title tags.
Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting and suitable as possible? If not, you need to change your approach towards title tags as this will increase your traffic.
Have Sensible URLs
When creating new pages, making your URLs short, readable and keyword-rich is a simple way to make the most of them. If users can’t read or understand your URL, then search engines may be confused as well.
Granted, the URL may be long, but as long as it’s easy to understand for both users and search engines, you are good to go. There are a few guiding principles, such as using hyphens instead of underscores and adding your primary keyword especially in the first few words. If possible, keeping them short and simple while reflecting site hierarchy is best.
One common mistake is using auto-generated URLs. These will work perfectly fine technically, but considering your audience, you should go for something more descriptive. Just as is the case with title tags, the reader wants to have an idea of what’s on the page just by reading the URL.
Improve Your Content
Look at the content you have for your page. Does it fully cover the topic in question? Does it address all the relevant keyword variations you can find? Does it address common audience questions? Is it engaging?
Search engines love quality content, so you need to make your page as good as possible each time. Look at who is ranking well for your target keywords. How can you create a resource that is much better?
Keep Your Website Fresh
Search engines promote websites that are updated regularly with new or refreshed content. If you’ve got a new website, you won’t have anything that needs updating straight away but it can be a big help, SEO-wise, to add new content regularly.
If you have just set up a new website, hopefully, the tips given in this post will have shown you some of the ways to get your site a perfect start in search engines. Your website should start ranking in search engine results and above all, get clicked by searchers.