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SEO For Travel Agencies

From Independent travel agents to large travel companies, discover the best SEO for travel industry websites

How SEO for Travel Websites gets you More Bookings

The travel industry is a competitive one, and in this digital world, no longer do we visit our local high street travel agent, instead, we go online and search for our dream holiday. For customers looking to book a trip away, this opens up many more options, but for travel agents, it means a lot more competition. With specialist SEO for travel, your travel company website can move up the search engine rankings and become more visible to more potential customers.
It doesn’t matter if you offer the best deals, or if you go the extra mile with your amazing customer service, if holidaymakers are not finding your travel website when they are searching to book their next holiday. With ClickSlice expertise, all your SEO for travel needs are taken care of and you’ll soon find your site listing high in the search engines, putting your website details in front of potential customers. We’ll also ensure that the information they see is eye-catching and appealing, encouraging more click-throughs. With a full optimisation programme dedicated to ensuring your website is user-friendly and free from errors, those click-throughs will soon convert to paying customers. Then once they experience your superb service, be it a romantic weekend in Milan, or a thrill-filled family holiday to the Florida theme parks, they’ll remember their great experience, and they’ll become loyal customers.

Tailored keyword research for the best SEO for travel websites

One aspect of our SEO for travel, is that we don’t assume your travel website is the same as everyone else’s. During our initial Discovery Call, we’ll talk with you about your business, your goals and your areas of specialism. After extensive investigation of your website, the market and your competitors, we’ll devise a list of important keywords to focus on, that will maximise interest and place your website high in the search engine results, all with an emphasis on bringing you quality traffic that’s relevant to the services you offer. We don’t want to bring you visitors looking for a safari holiday in Africa if you specialise in UK trips, and vice versa. SEO for travel agencies isn’t all about the volume of traffic, it’s more about the quality of the traffic, and giving you a great ROI.

Case Studies

Our focus was on keywords targeting their main services: “Vatican tours,” with variations like private, and skip-the-line, as well as generic search phrases around “Colosseum tours.

Our Detailed Checklist for Travel SEO

Complete SEO Audit

We will conduct a comprehensive website audit that includes analysing the content and backlink profile.

Technical SEO

We'll check your website for any SEO issues such as duplicate titles, missing ALT tags, 404 errors, and other technical on-page SEO problems.

Website Speed Optimisation

We'll ensure your travel website provides a user-friendly experience while also achieving high core web vital scores in Google Search Console.

Customised Travel SEO Strategy

Using our comprehensive keyword research tools and industry knowledge, we will compile a list of highly-searched keywords based on search volume, specific to your travel agency services.

Page Optimisation for Services

Specific service keywords may have smaller search numbers but significantly higher conversion rates. We will ensure that you are visible when potential holidaymakers search for those particular keywords.

Content Optimisation

We will make necessary recommendations for the content on your travel website to make it more valuable and SEO-optimised.

Creating Internal Links

We'll create high-quality content that people want to link to, resulting in a successful link-building campaign with natural backlinks.

Optimisation of Blog Pages

As blog pages are a substantial source of organic traffic for travel websites, we will optimise them for SEO purposes.

Monthly Progress Reports

Each month, we will provide you with a detailed progress report for all the targeted keywords along with the action points.

We can help you Unlock the Potential of your Travel Website

With our SEO for travel company services, you can reach a wider audience. Our targeted SEO campaigns focus on the most appropriate demographics and bring in regular high-quality leads. No longer will your exceptional boutique travel agency have to hide in the shadows of the large corporations. While bigger companies may have huge budgets to throw at SEO for travel websites, we believe our carefully tailored approach to gain organic traffic is incredibly worthwhile, building an effective influx of website visitors, and is certainly comparable to the results achieved by the main players in the travel industry. We know we can get your website up there with the best and surpass your goals and expectations. Why not give us a chance to prove ourselves and let us take on the SEO for your travel website? Of course, our services are also highly cost-effective for large travel companies looking to get the very best ROI.


The travel industry these days is predominantly online, and for that reason alone, SEO should be right at the top of your priority list. In addition, it is a highly competitive market, with many independent travel agents competing for business. This doesn’t mean it’s impossible to rise to the top, but it does mean you’re far more likely to succeed with some serious SEO efforts.
We can’t supply you with a cost before we speak with you, because we tailor all our SEO campaigns to each and every business. Once we’ve got to know you and your business, we’ll discuss your goals, and our ideas for how we can achieve them, and then we can discuss prices. While every campaign price is different, we always aim to get our clients a return on investment of a minimum of 10%, so for every £1 you spend on our services, you will make at least £10 back.
Yes, this is where we excel. SEO for travel is an ever-changing environment, so we feel the very best SEO tactics involve long-term involvement, with regular analysis of performance, and keeping up to date with changes and trends in the travel market. We adapt our strategies over time and alter our focus to embrace new concepts or target alternative audiences. But mostly, we love to stay with our clients as their business flourishes. We’re so proud to play a part in this growth.