How to Get on Page 1 of Google

Over 75% of users never look beyond the first page of search results.

Getting your website to page 1 on Google has never been more important.

With the first five search results accounting for over 67% of clicks, getting to the top of page 1 should be every businesses top priority.

Of course, understanding Google’s indexing algorithms isn’t necessarily straightforward. Furthermore, you are competing with millions of other websites who also want to secure the top spots. Fortunately, help is at hand.

At ClickSlice we know what it takes to get your business to page 1 of Google. If you want your rankings to soar, take a look at these top tips for SEO success…

1 – Choose A Keyword 

Keywords to get on page 1 on Google

In-depth keyword research is the basis of successful SEO

The first thing you need to determine is what keyword (search phrase) you want to be on page 1 for. Your site doesn’t need to rank highly for every search a user makes.

Instead, you want to rank highly for keywords with high buyer intent, AKA the keywords that are most likely to generate your business money.

Let’s imagine you run a plumbing business based in London… targeting a keyword like “How do I unblock a sink” is probably not the best strategy as people who search for this are typically interested in learning how to unblock a sink themselves, meaning they will not require your services.

You’re much better off targeting a keyword with a high buyer intent behind it such as  “Sink unblocking London”.

People who search for “Sink unblocking London” are interested in finding someone who can unblock their sink. Which as a plumber would be a service you offer,  making it a perfect keyword to target.

Pro tip: If you run a SAB (Service Area business) you can rinse and repeat this method for all the locations you target.

2 – Check The Competition

Now you’ve got your keywords finalised, it’s time to look at who you’re competing against.

Just as it’d be tough to start a successful supermarket store across the road from Tesco, it’s difficult to rank on the first page of Google when the competition is fierce.

So the next step is to understand the competitive landscape—starting with who you’re up against.

To do that, search for your keyword and look at the first page of results.

If all you see is massive well-known brands and you’re a small start-up that nobody has ever heard of, then getting to the first page is going to be quite tough.. At least in the short to medium time frame.

For example, look at the search results for “car insurance.”

Every result is from a huge brand—Admiral, MoneySavingExpert, GoCompare etc.

This is a clear sign that those who are looking for car insurance typically want it from a well known, established brand.  Ranking on page 1 against these guys would be tall order even for the smartest SEO.

Make sure you take note of the websites you see on page 1 for the keywords you want to target, if over 50% of them are big well-known brands, then have a rethink and niche down some more.

Once you find the keywords you are happy with you to need to optimise your actual page to include these keywords on them, however, just don’t just stuff them anywhere, you want to include them in the key placeholders.

Find out where we place keywords by downloading our EXACT 5 step process we use at ClickSlice when optimising websites to get them on page 1.

3 – High-Quality Content

Once users are on your site, it’s your job to keep them there. Whilst getting your keywords included in the key place holders are critical, users won’t stick around for subpar content. That’s why you need strategic content optimisation and management to ensure you get on page 1 on Google.

Great content will help you get to page 1 on Google

Strategic content management is essential for top rankings

When you fill your webpages with innovative and original content, you’re giving users a reason to stay on your site and increasing the amount of time they spend on each page. This is a massive ranking factor and something Google measures. 

If people are coming onto your website and only spending 2 seconds on your page then its a signal to Google that your content isn’t great, as a result, Google will give your website lower rankings, resulting in no organic traffic.

You want to make sure your content read wells, is engaging and gives people a reason to read on.

Also, pay close attention so what you are writing on your website and ensure it answers exactly what the person searches for. 

For example, you would have found this article by searching for “How to get on page 1 on google” or something along those lines, as a result, this whole article is focused on giving you information about how you can get onto page 1. If we were to start talking about Youtube ads or something irrelevant then you would lose interest.

Your customers are no different, focus on providing high quality and relevant content

Pro Tip – Everything you publish on and off your site is ‘content’. From your homepage and blog to your social media posts and meta descriptions; everything you publish online should be part of your content optimisation strategy.

4 – Backlinks 

What happens behind the scenes of your website is just as important as what users can see. Backlinks are simply a mention of your website on an external website, backlinks are seen as a vote of confidence in the eyes of Google. 

However, you don’t want just any old backlink for your site, you want high-quality backlinks that are relevant.

Securing backlinks from high-authority domains is one of the most effective ways to boost your rankings. Of course, obtaining these backlinks isn’t easy. Domain authority is based on a score from 1-100; the higher your score, the better your domain authority.

When high authority domains are linking to your webpages, it boosts the reputation and authority of your site. 

One way to obtain backlinks to your website is to reach out to authoritative websites in your niche and ask if you can submit a guest post on their website.

A guest post is simply where you write an article as a “Guest” and it gets posted on an external website.

The article you write for the site would contain a link in it which links back to your website.

It’s a little time intensive and explains why over 55% of webpages don’t have any backlinks at all.

However, it’s 100% worth the effort. In fact, It’s exactly the method we used to rank ClickSlice on page 1 on google for “local SEO services London”.

5 – Site Functionality

Lastly, to rank highly, your site needs to be SEO-friendly and deliver a great user experience (UX). This means fixing broken links, optimising the structure and increasing loading speeds. In addition, you’ll need to ensure your site meets Google’s mobile-first indexing requirements. (Hint – responsive web design is an easy and effective way to achieve this).

By making your site intuitive and logical, you’re on the right track. A slick design can certainly enhance a website, but its functionality needs to come first. Think of your site’s structure as its foundations – without a solid grounding, everything else falls apart.

Make it easy for users to navigate your site, even if they’re first-time visitors. 

By maintaining an intuitive, user-friendly and fully functional website, you have the building blocks you need to get on page 1 on Google.

Get on Page 1 on Google – And Stay There!

Getting to page 1 on Google can transform your business. With increased brand awareness, higher conversion rates and increased sales, higher rankings quickly equate to better commercial performance.

But getting to page 1 on Google isn’t your only aim. Staying on page 1 on Google is just as important for long-term business success.

With over 200 Google algorithms to contend with, maintaining placement on page 1 isn’t easy. In fact, it requires consistent optimisation across an ever-increasing list of parameters.

In addition, you’ll need to predict how Google’s ranking and indexing algorithms will change over time. As new tech comes to the forefront, for example, you need to know how it will change user behaviour and algorithms in order to optimise your content and maintain your rankings.

While these 5 tips give you the basics of things you need to consider to improve your website rankings, we’ve also put together the EXACT 5 step process we use at ClickSlice to optimise websites to get them on page 1.

Grab a FREE copy of it today and start getting your website moving in the right direction.

Featured Snippets: What, Why and How?

If you haven’t optimised your content to ensure you’re appearing in featured snippets, it’s time to get started. When your content is presented to users in the form of a featured snippet, it boosts the authority and reputation of your site by a significant amount.

In addition to this, it ensures your webpages are facilitating new types of searching, such as voice-activated searches. As more people embrace smart technology, you’ll find that snippets become even more important to your search engine optimisation.

Before you can begin to optimise your site, however, it’s essential to know what featured snippets are and why they matter so much…

What are Featured Snippets?

Featured snippets are portions of a webpage which are shown directly on Google’s search engine results pages (SERPs). When users input a search term, Google aims to give them an answer right away by providing the content they are looking for straight away.

To achieve accurate results and useful answers, Google uses snippets in response to queries which can be answered in a fairly straightforward way. If you search for ‘temperature in London’, for example, Google returns with a snippet telling you the current temperature and the predicted temperature over the next few hours.

Featured Snippet iPad

Put your content in prime position via Featured Snippets

Crucially, featured snippets appear above organic search results on SERPs. Sitting directly below AdWords ads and above organic search results, they get prime placement on SERPs.

What do Featured Snippets Look Like?

Featured snippets come in various forms but the most common are:

  • Text snippets
  • Image snippets
  • Video snippets
  • List and table snippets

These are fairly self-explanatory, but they give you an idea of how information is presented as a snippet. Below the snippet, is a link to the webpage the content comes from. With a good SEO strategy and flawless execution, it’s yours link that will be appearing as featured snippets in the near future!

Why do Featured Snippets Matter?

When users search for information, they click a link and visit a webpage with the information they want. By optimising your webpages for relevant search terms, or keywords, you could increase the number of users clicking your links and visiting your site.

Now that snippets give users this info on SERPs, however, there is less incentive for users to click on any links at all. While in-depth searches still require users to visit external webpages, simple searches don’t. Instead, Google is satisfying user’s queries by giving the information straight to them on their first results page.

When the information sought by the user is given to them on Google’s search results pages, they have no reason to visit any other webpages. This is why queries which can be satisfied via snippets are often called, ‘no click searches’.

For businesses and site owners who are eager to get users on to their webpages, this change in search behaviour is clearly going to have an impact. The number of users who will be clicking through to websites from SERPs will drop as the accuracy and number of snippets increases.

The users who do click on a search result will be most likely to click on the featured snippet itself. This is why you want your content to appear as the featured snippet.

Furthermore, it is snippet content which is commonly given to users who are searching by voice, rather than text. The number of voice-activated searches is already increasing, and it is expected to rise even more. By optimising your content for snippets and voice searches now, you can get ahead of the trend and establish your site’s authenticity, accuracy and dominance now.

How to Secure Featured Snippets

For any search query, Google only shows one featured snippet. Of course, Google wants to ensure the user’s question is fully satisfied via the featured snippet, so it selects the content which it rates very highly. Essentially, you need to ensure that your content is valued most highly by Google.

This is no easy feat. With only one featured snippet being shown per search, there is a lot of competition to contend with. However, there are steps you can take to increase the likelihood of Google selecting your webpages for its featured snippets…

Improve your rankings

The vast majority of snippets come from webpages that are already in the top 10 of organic search results. By improving your organic rankings, you can greatly improve your chances of being selected to be a snippet. To do this, you’ll need strategic SEO campaigns and consistent SEO activity.

Modify your content

Featured snippets don’t appear on every search. To date, the most common terms to prompt a snippet to appear are; recipe, best, vs, make, definition, windows, can, get, number, cost, meaning, price and chicken. Not all of these will be relevant to your business, but you can certainly modify your content to include some of them.

Alter content formats

We already know what formats featured snippets take, so ensure your content layout fits the relevant structures. By answering common search queries via an easy-to-read paragraph or list, you increase the likelihood of it being displayed as a featured snippet.

Secure Featured Snippets with Expert SEO Help

The fastest and most effective way of improving your rankings and securing featured snippets is to seek expert help. You will need a strategic SEO campaign if you want to beat the competition. Fortunately, our experienced team have the skills it takes to get your site to the top.

If you want to find out more about securing featured snippets, contact ClickSlice now on 020 3287 3638.

Sure-Fire Online Success for Small Businesses

For today’s businesses, having a website is non-negotiable. Whether you’re an online-only retailer or a bricks and mortar service provider, it’s essential to have a web presence. However, merely being visible online isn’t enough to ensure online success.

To turn your web presence into tangible results, you need to be ranking on the first page of Google’s search results.

Want proof?

Over 75% of searchers never go beyond the first page and over 67% of clicks are reserved for the first 5 organic search results.

Although reaching the second or third page of Google can be a great achievement for a new website, it isn’t going to have any noticeable impact on your business. In fact, being stuck on the second page of search results means you’re missing out on…

1. Brand Awareness

When your webpages are consistently featured on the first search engine results page (SERP), users become familiar with your brand. Even if they don’t click on your webpage initially, you’re putting your brand on their radar.

Most people search for similar keywords repeatedly. If your website offers tips on puppy training, for example, new dog owners will be searching for related terms for weeks, months or even years. If your webpages are on the first page for every search they undertake, your brand awareness increases exponentially.

2. Reputation and Influence

Online success with SEO

Enhance your brand’s reputation to ensure online success

No matter what sector you operate in, you’ll want to be known as an industry leader. Establishing your authority isn’t always easy but strategic SEO can make it happen. Users rely on Google to cherry-pick the highest quality search results for them. When your webpages are appearing on the first SERP, users automatically regard your brand as being well-respected, reliable and influential.

This perceived endorsement has a major influence on user attitudes and behaviours, which means users are more likely to interact with your brand if Google is ranking you highly.

3. No Inbound Leads

Businesses rely on incoming leads to facilitate sales. Without incoming enquiries, you won’t increase your market share or grow your business. While some companies generate a portion of profits via outbound lead generation, it’s incoming leads and repeat business that account for the majority of your turnover.

Want to create brand awareness for your business and generate incoming leads? Find out how with our FREE 5 Step Checklist! Here, we tell you everything you need to know to get your website on page 1 of Google and achieve online success. Why wait?

Prior to making any type of online or in store purchase, 88% of consumers conduct research online. With the vast majority of your target market researching related services and products online, your content needs to be front and centre. We already know that over 75% of users don’t go further than the first page of search results, so it’s clear that this is where you need to be to generate leads.

4. Low Conversion Rates

If you’re generating some website traffic but it isn’t converting into sales, you need to find out why. Many businesses assume their SEO is working if they’re getting traffic to their site, but this isn’t necessarily the case. Effective SEO should always benefit your business. Traffic that doesn’t lead to conversions isn’t growing your business. With the right SEO, you’ll achieve an enviable ROI and online success.

It’s no secret that good SEO practices help build great websites. In fact, Google’s ranking algorithms are directly related to the structure and quality of your site content. When your webpages are ranking highly on Google and hitting the top spots, they are going to be optimising your conversion rate too. This, combined with the increased brand awareness and enhanced reputation which comes with ranking on the top SERP, means you’ll be soaring beyond your sales targets and achieving online success.

5. No Website Traffic

Building a user-friendly website and filling it with original, informative content is fantastic for your business but you’re missing one thing: traffic. Without consistent traffic, you aren’t going to generate sales or grow your customer base.

Strategic SEO for online success

Generate website traffic with strategic SEO

To generate traffic, you’re going to need to rank highly on Google for search terms that are related to your business. Google is the number one search engine and accounts for over 75% of all online search traffic. While other search engines are relevant, Google is the main player when it comes to boosting your website traffic.

Despite this, 91% of websites never get any traffic from Google. With over 1.7 billion websites registered globally, that’s over 1.5 billion that aren’t getting traffic from the world’s largest search engine. It also means there are almost 200 billion sites generating traffic that you need to compete with.

If you want to be amongst the 9% of sites that generate website traffic from Google, there’s only one way to do it: increase your rankings.

Achieving Online Success with SEO Rankings

In today’s digital world, low rankings can be catastrophic for businesses. Of course, it’s hard to overcome the lack of brand awareness, reduced conversion rate and lack of inbound leads that moderate rankings offer. Fortunately, our FREE 5 Step Checklist gives you a sure-fire strategy for online success.

Despite the importance of ranking on page one of Google, very few businesses have the in-house resources to increase their SEO rankings. Currently, Google uses over 200 algorithms to rank webpages, so it takes a significant amount of expertise to secure and maintain the top spots on SERPs.

Fortunately, you don’t need your own SEO department to get the results you need to grow your business. At ClickSlice, we know what it takes to get your website to the top. From in-depth keyword research and content optimisation to online outreach and reputation management; we’ve got the experience and expertise to get your webpages on page 1 of Google.

If you want to increase brand awareness, generate traffic, optimise your conversion rate, enhance your reputation and improve inbound leads, contact us today.

Call ClickSlice now on 020 3287 3638 or email us at hello@clickslice.co.uk to find out more.

,

SEO Trends You Need To Be Using In 2020

SEO is an ever-changing field. As search engines modify their algorithms, your SEO strategy needs to change too. To achieve the best rankings, it’s important to keep up to date with the latest SEO innovations.

Remember – rankings aren’t static. Achieving the top spot on a results page is just half the battle. To ensure you stay on top, you’ll need to up your SEO game and implement bespoke SEO campaigns.

To give you a head start, we’ve put together our top five SEO trends to watch out for in 2020. If you want to dominate the results pages for your chosen keywords, take a look at the trends you need to be using…

1. Voice Searching

The way users search for content is changing. As more people embrace Alexa, Siri, Cortana and Google Assistant, voice searches are becoming increasingly popular. However, voice searching doesn’t just alter the method of looking for content.

SEO for voice searches

Optimise your webpages for voice searches

When people search for content audibly, the terms they use differ too. This means your existing SEO strategy is unlikely to be as effective. To ensure your content ranks highly for both voice and text search, you’ll need to adapt your campaign.

As well as optimising your new content for voice searches, be sure to analyse your existing site structure and content. Tweaking your website to ensure it’s fully optimised for all types of searching will help you to obtain the best rankings.

2. Evergreen Content

A major element of successful SEO is updating your site with fresh, new content. However, topical content may not be the subject of searches for very long. To maximise your ROI, make sure evergreen content is included in your SEO campaign.

Evergreen content is designed to last the test of time – just like evergreen trees which keep their leaves all year round. With consistent search volumes, evergreen content will remain relevant in the weeks and months to come.

This means that users will continue to search for related keywords and your webpage will continue to be at the top of the rankings. With reliable traffic volumes, search engines will continue to rank your site highly. Furthermore, the use of evergreen content and the subsequent traffic you’ll receive will help to establish your authority and credibility.

3. Search Intentions

Keywords and terms have been a critical way to deliver relevant content to searchers. By optimising your content for keywords that are relevant to your brand, you can get your links in front of people who are actively looked for related content. However, search engines are becoming smarter.

In a bid to enhance user experience, Google is beginning to analyse searcher intention. Rather than taking what a user types or says at face value, search engines look behind the terminology used and analyse their search intention instead.

If you can optimise your content to reflect this, you’ll be on to something special. Fortunately, we can do just that. As intent matching becomes more prevalent throughout 2020, you’ll want to be using this cutting-edge SEO tactic to boost your rankings and generate website traffic.

4. Video Marketing

Video content is extremely popular. In fact, it’s the most popular form of content on social media. What’s more, all demographics use video to influence purchases. If you’re a retail business, don’t overlook the importance of video marketing in 2020.

SEO with video marketing

Use video content to boost SEO rankings

Dedicated video platforms, like YouTube, receive an exceptional number of hits. Currently, over 1 billion of hours of video are watched on YouTube each day. With an additional 8 billion video views on Facebook each week, it’s easy to see just how popular video content is.

For businesses, the potential to use video marketing to increase sales is too valuable to overlook. Smart Insights report that video content offers a higher ROI on social media platforms than any other type of content. Furthermore, 72% of people maintain they would prefer to learn about a product via video, rather than text or images.

Creating video content gives you the opportunity to be an innovative as you like. When using video content for SEO purposes, however, it’s vital that it’s fully optimised. Whether you’re creating video content in-house or using a specialist production team, do make sure it will drive your rankings.

5. Topical Content

Think your topical content can’t be planned in advance? Think again. When structuring your SEO content, it’s important to incorporate topical issues and high-profile newsworthy features. While many businesses attempt to do this, the perceived unexpectedness of big news stories can make it difficult.

In many cases, however, it is possible to predict which stories will be high profile. Using a mix of planned editorial, planned reactive editorial and reactive editorial, you can ensure you’re covering topical events throughout the year.

Both planned editorial and planned reactive editorial content can be scheduled in advance, because we know these topics are going to be covered. Entertainment sites can plan coverage for the finale of major shows, for example, even though they don’t know who will be crowned the winner.

While reactive editorial can’t be planned in advance, both planned relative editorial and planned editorial content can a key part of your strategic and topical SEO.

SEO Success in 2020 with ClickSlice

As well as embracing new SEO trends in 2020, it’s important to keep up with existing ones. From keyword research and image optimisation to link building and PPC ads; there are numerous areas to cover if you want to achieve high rankings.

If you want to achieve SEO success in 2020, get in touch with ClickSlice now. Our SEO specialists are on hand to devise bespoke campaigns for your brand. Using a combination of innovative tactics and in-depth research, we’ll ensure you achieve maximum results.

To find out more now, contact ClickSlice today on 020 3287 3638.

How Will Voice-Activated Searches Affect Your SEO?

The number of voice-activated searches is increasing all the time, and it’s expected to skyrocket in 2020. As users change the way they use search engines, it’s essential to update your optimisation techniques too.

When users make an audible, or voice-activated, query, the way they search for information changes. A text search may be made up of a few keywords, for example, whereas a voice-activated search is typically longer. Compare these two examples:

Text-based Google search:

‘Best Mexican restaurant London’

Voice-activated Google search:

‘Assistant, where’s the best Mexican restaurant in London?’

Although the user wants to access the same information, the data they’re inputting is different. As you can see, the way users search for information varies depending on what methods they use.

Of course, Google and other search engines are modifying their algorithms accordingly. This inevitably means you’ll need to adapt the way you’re optimising your webpages. If you want to maintain or increase your rankings, it’s vital you recognise this shift in search behaviour.

Incorporating voice-activated searches into your SEO

As user behaviours evolve, SEO follows. We’ve already adapted to encompass mobile device usage and location-based searches. Now it’s time to include voice activated searches in our repertoire. To this, you’ll need to know what factors search engines a prioritising in relation to voice-activated searches.

Siri voice-activated search

Use dedicated SEO techniques to rank highly on voice-activated searches

Once you know the ranking criteria or algorithms used, you can ensure your web pages rank highly for voice-based searches. So, what matters when it comes to audible searching?

Unsurprisingly, the jury’s still out on all the ranking factors for voice-activated searches. Google and other search engines are notoriously secretive when it comes to releasing their ranking factors, which makes it trickier for websites to secure the top spots on search engine results pages (SERPs). However, we do know some of the critical factors that will affect your rankings for audible searches. When you’re optimising your webpages for voice-activated searching, you’ll want to consider the following:

Amp up content marketing

As well as appealing to text-based searches, your content is going to have to rank highly for word-based queries too. Understanding how these two types of searches vary will, naturally, impact how you word your content.

As well as ranking highly for ‘Best Mexican restaurant London’, for example, you’ll need to ensure your content features for ‘Where’s the best Mexican restaurant in London?’, too. Achieving this will require a change in your content marketing strategy.

You’ll need to modify your existing content to ensure it facilitates voice-activated searches and produce new content to ensure both forms of searching are catered for. Going forward, you’ll want to use content that it capable of making your webpages rank highly across multiple types of searches.

Enhance Featured snippets

A well-crafted featured snippet gives you the opportunity to answer voice-activated queries. Use a featured snipped to summarise the answer your webpage provides and you’ll rank more highly for voice-based searches.

The average voice-activated search result in 29 words long. To maximise the effect, keep your featured snippet below this word count and ensure it’s above the fold. You’ll need to make sure you long-tail keyword is included in your featured snippet, as this will certainly affect your rankings.

However, your featured snippet doesn’t have to be a block of text. Google likes H-tags, bullet points and lists, so add these to your featured snippets where you can. A comprehensive featured snipped confirms the quality and relevance of your content in Google’s eyes. As a result, the search engine will offer your content to users when they search for related terms. In other words, your featured snipped can enable you to rank more highly on SERPs, particularly when it comes to voice-activated searches.

Focus on location

Almost a quarter of voice-activated searches look for location-based content. The rise of ‘near me’ searching has affected text-based queries but it’s showing real dominance in relation to audible searches.

When you’re optimising your content to rank more highly for voice-activated searches, be sure to make ‘near me’ searching and location-based content your first priorities. For bricks and mortar businesses, in particular, the use of ‘near me’ searching is a fantastic way to grab custom and increase your market share.

Location map for voice-activated searches

Prioritise near me, voice-activated searches to enhance rankings

The increased accuracy of location-relevant searches means that users are using this method of searching more frequently. As AI continues to evolve, the data available for location-related queries will only increase. This means users will be able to access even more accurate data via this type of voice-activated search.

By incorporating ‘near me’ searching and local content into your webpages, you can satisfy user demands and meet Google’s expectations. In short, optimising your webpages for audible ‘near me’ searching will get you to the top of the rankings.

Monitoring voice-activated search rankings

We already know that monitoring and analysing your website’s performance is the key to enhancing your SEO. By researching trends, keywords and ranking statistics, you can successfully improve your campaign’s results. So, the same should be true for voice-activated searches, right?

Well, yes and no. Of course, analysing the data produced by voice-activated search results will give you critical insights into ranking algorithms, performance and marketing ROI. However, the tools to analyse voice-activated searches aren’t readily available to users just yet.

Whilst you can access some voice-based search analytics, these are nowhere near as comprehensive or detailed as the data available for text-based searching. Fortunately, help is at hand. With experienced SEO experts monitoring, analysing and enhancing your campaigns, you can use the latest industry programs to access the data you need.

With the information, SEO specialists will craft innovative and effective campaigns. The result? Bespoke marketing activity which makes you stand out from the crowd. Satisfying users and search engines, your search engine optimisation will successfully boost your profile in relation to text and voice-activated searches.

To find out more about optimising your site for voice-activated searches in 2020, contact ClickSlice now on 020 3287 3638.