How To Promote Your Marketing Blog

The initial phase of starting your blog should be one of the most fun and exciting parts of your journey. These days, there’s plenty of amazing content to be shared online.

Ultimately, it takes more than an online presence and compelling content to be successful with blogging. You have surely come a long way, pouring all that time and effort into the process of ideation, researching your target market, and narrowing in on your niche, but this is where your efforts finally begin to pay off.

However, for your blog to be successful from the get-go, there are several things that you must do. First, you have to lay the groundwork for success by promoting your blog. That’s right, and there’s research involved in this stage, too.

If you don’t have the traffic coming in, all of your efforts would be a waste of time. You don’t want things to fall apart during execution just because you don’t have a good promoting action plan. It is something worth investing time and resources in. In a Survey conducted by Orbitmedia, all bloggers surveyed spend an average of 2 hours promoting their articles.

Let’s walk you through a simple but thorough blog promotion checklist.

Share Your Blog On Social Media

Got a really great new post you want to spread as far as possible? Sharing your content on social media is an excellent way to get more visibility, and ultimately increase traffic and shares. According to Oberlo, 97% of bloggers use social media to promote their blog posts.

However, promoting your marketing blog on social media is not just a case of posting once on Facebook and then moving on to something else. You need to have a powerful social media marketing strategy in place. A good strategy should include: 

  • Focusing on the most relevant social networks for your blog.
  • Engaging with people on those platforms, including influencers and brands.
  • Participating in social groups to grow your social media reach.

To cultivate a strong social media presence, ensure that you aren’t posting swipe-up links to your content daily. Instead, try creating a diverse social media content calendar with a variety of engaging posts, and post 3-4 a month to drive traffic to a new or relevant blog post.

Building Relationships

No matter how good your marketing blog content is, you don’t want the people that you connect with on a professional, or personal, level to feel like you’re just using them as a tool to spread your content.

Every step you take in promoting your blog posts will be far more effective if you take the time to build better relationships through direct engagement and contributing relevantly to conversations.

However, don’t try to game your network for links and shares.  Real two-way relationships with other brand marketers are far more effective, require less work, and will provide better results as your blog grows.

Remember, you never have to force it. An easy way to leverage real relationships for blog promotion is to build off-site relationships with other bloggers and businesses. Remember to share other people’s content on social media, in your emails, and through links in your blog content. By building these relationships,  you never know who will share your content in exchange.

Guest Post On Popular Blogs

Guest Blogging is still one of the most effective paths to follow when trying to promote your blog.

The key to making guest blogs work is writing the best content that you have on relevant blogs in your niche. Usually, guest blogs are more effective when written on relevant blogs in your niche that have a high volume of followers and subscribers. 

This is an excellent way to promote your blog. In a Blogging research, Optinmonster discovered that 79% of editors find guest content too promotional.

Guest blogging gets you and your brand content exposed to the other bloggers’ loyal audiences. Do you want to establish yourself as an authority figure and connect with other thought leaders in a niche? If yes, then Guest blogging is the way to go.

When you guest blog, always include a link in your author bio to a landing page on your site where visitors can get an exclusive download or find more about your services.

Email Marketing

It might be ageing, but email is far from obsolete. Think about it: every account you sign up for typically requires an email address. 

It takes a simple process. Placing email opt-ins on your blog and on social media will help you gather email addresses. Consider providing a great freebie or regular tips exclusively for subscribers to increase conversion. 

You can use the subscriber list that you obtain to let your fans know immediately you upload new content, revisit old content in relation to trending topics, and encourage them to share the content with their networks. 

With a strong call to action and undivided attention, you’ll be amazed at how willing your subscribers are to promote you. In fact, email generates an astounding 4,200% ROI, according to Litmus. It remains among the most powerful and cost-effective promotion strategies despite all the latest marketing fads.

Link Building

You must have heard this a lot of times already, but if you really want to rank on Google, then link-building is something you want to invest in. Once you know the ins and outs of your content, you can start to build organic links to your website.

Building links to your site is one of the best ways to ensure you’re cultivating a good, long-term SEO and promoting strategy for your blog. If you have no idea how to build backlinks, Clickslice has you covered. We offer bespoke link building services that will go a long way in promoting your blog content and creating awareness for your brand across the digital space.

Additionally, Search Engines look at how many links lead back to your site when deciding how to rank your website. Of course, there are different ways to build backlinks to your sites. Neil Patel recognizes that infographics still work today and can play a vital role in your link building strategy. In Fact, according to Hubspot, blog articles that include infographics generate an average of 178% more inbound links and 72% more views than all other posts. 

These statistics make creating infographics a link building tactic that you can’t afford to ignore if you want to promote your brand’s marketing blog content.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.