Meet us at the IRX & eDX Expo: Learn more here

Multilingual SEO: A Guide to Optimising Globally

magnifying glass hovering over the word WELCOME

Thanks to the internet and lightning-speed WiFi, businesses are no longer limited to a single language or region. The internet has opened up a world of opportunities, allowing companies to reach audiences across the globe – however, to effectively tap into these international markets, you need to implement a solid multilingual SEO strategy. Let’s take a look at what this means.

What is Multilingual SEO?

Multilingual SEO is all about optimising your website for different languages and countries. Generally speaking, it involves creating content in multiple languages, implementing technical elements like hreflang tags, and adapting your SEO tactics to suit each target market. By doing so, you can improve your website’s visibility and rankings in search results across various regions.

Language and Country Targeting

One of the key aspects of multilingual SEO is targeting the right languages and countries; in short, you need to identify your target audience, understand their language preferences, and create content that resonates with them. By providing content in their native language, you can build a stronger connection with potential customers and increase your chances of ranking higher in local search results.

Hreflang Tags

Hreflang tags are like signposts for search engines, and help them understand which language and country each page on your website is targeting. If you’re able to implement hreflang tags correctly, you can ensure that search engines serve the most relevant version of your content to users based on their language and location.

URL Structure

Another important factor in multilingual SEO is your website’s URL structure. You have a few options here, such as using subdirectories – for example, in France it would look something like this: (, subdomains (, or even separate country-specific domains ( The right approach depends on your specific goals and resources.

Benefits of Multilingual SEO

So, why should you bother with multilingual SEO? Well, there are plenty of benefits to reap!

Expanded Global Reach

By optimising your website for multiple languages and regions, you can significantly expand your global reach, connecting with audiences in new markets and potentially growing your customer base.

Improved User Experience

If you prioritise the user experience through multilingual optimisation, you can build trust and loyalty among your international audience; when users can easily understand and navigate your website in their native language, they’re more likely to stick around and engage with your brand.

Enhanced Search Visibility

Multilingual SEO also helps boost your website’s visibility in search results across different languages and regions; this means you increase your chances of ranking higher in local search results, leading to more traffic and potential conversions.

Competitive Advantage

magnifying glass hovering over a block of wood with red paint pointing upward

In addition to all this, having a multilingual website can give you a serious competitive edge. Through catering to audiences in their native languages, you show that you value their needs and cultural preferences, helping you stand out from competitors who haven’t invested in multilingual optimisation.

Higher Conversions and Revenue

At the end of the day, the goal of multilingual SEO is to drive more conversions and revenue from your international audience; if you’re able to provide a seamless, localised user experience, you can increase the likelihood of users taking desired actions on your website – whether it’s making a purchase or filling out a form.

Implementing Multilingual SEO

Now that you know the benefits, let’s dive into how you can actually implement multilingual SEO for your website.

Define Your Target Audience

First things first, you need to define your target audience; identify the languages and regions you want to focus on based on factors like market potential, the success of international competitors, and your business goals. Do your research to understand the cultural nuances and search behaviour of your target audience in each market too.

Keyword Research in Multiple Languages

Just like with regular SEO, keyword research is crucial for multilingual SEO. You need to conduct keyword research for each target language to identify the most relevant and high-volume keywords – but keep in mind that direct translations of keywords may not always be the most effective, so consider cultural differences and local search trends.

Create Multilingual Content

Once you have your target keywords, it’s time to create high-quality, engaging content in each language!  Make sure your content is not only accurately translated but also localised to resonate with the local audience, and work with native speakers or professional translators to ensure the accuracy and fluency of your multilingual content.

Implement Hreflang Tags

Finally, remember those hreflang tags we talked about earlier? Make sure to implement them correctly on all versions of your content, specifying the language and country code for each page. This helps search engines serve the most relevant version of your content to users based on their language and location.

Final Thoughts

Ultimately, multilingual SEO can be an amazing way for businesses to expand their global reach and connect with audiences in different languages and regions. 

At Clickslice, we’re all about helping businesses navigate the world of multilingual SEO. And as a professional SEO agency based in Birmingham, we have the expertise to develop tailored strategies that drive results. So if you’re ready to take your business global, give us a shout – we’d love to help you succeed on the international stage!

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.