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How Important Is CTR For SEO?

Your click-through rate is one of the most important metrics to monitor. In fact, many people see their CTR as the most important measure of their online marketing campaigns. But what impact does your CTR have on your SEO? Conversely, how does your SEO affect your click-through rate?

With so many aspects to consider, we take a look at the relationship between click-throughs and SEO success. Read on to find out how to enhance your SEO and increase your CTR…

What is CTR?

Your click-through rate, or CTR, tells you how many people have clicked on a link to your website. If 100 people see your advert and 10 people click on it, for example, you would have a click-through rate of 10%.

A well-executed marketing campaign includes persuading users to visit your website or landing page. The first step is getting your advert in front of your target market. A high number of views or ‘impressions’ means that your adverts are being displayed in a good position.

The second element involves increasing the number of people who actually click on your link. With well-written adverts, for example, you can enhance your CTR and see an increase in your traffic.

Increasing your click-through rate means that more people are clicking on links and, therefore, visiting your site. Furthermore, high click-through rates are linked to better rates of conversions too. As well as sending more traffic to your site, a higher CTR should mean that your sales increase accordingly.

Ultimately, a healthy CTR indicates that your online marketing campaigns are working. By hooking prospective customers with your marketing content, you’re enticing them to visit your site. At this point, you can deliver substantially more content and persuade them to engage with your brand.

Does SEO affect click-through rates?

Absolutely. Search engine optimisation determines where your webpages rank for specific keywords. If you’re the first result when people search for ‘bakeries in London’, for example, more people are going to see your advert. When compared to ranking on the third or fourth page, for example, the number of impressions you will receive is dramatically different.

When your adverts receive fewer impressions or views, less people will be clicking on your links too. On one hand, this isn’t too problematic. Consider the following example:

Advert on page 1 of Google receives 10,000 impressions and 1,000 clicks = 10% CTR

Advert on page 4 of Google receives 10 impressions and 1 click = 10% CTR

Green background graph for CTR

Optimise SEO and CTR to see your rankings and traffic soar

Statistically, your CTR remains the same in both instances. This means your content is working well and is persuading 10% of users who see your ad to click on it. In reality, however, there is a significant difference between getting one click and getting 1,000!

By increasing your impressions, you can, therefore, increase your CTR too. To achieve this, you’ll need to enhance your SEO and improve your rankings.

Fine-tuning your marketing content will, of course, have an impact on your click-through rate but, if no-one is seeing your ad, then they can’t click on it. By using SEO to rank highly for relevant keywords, you can increase your organic CTR. As a result, your web traffic will increase, as will the potential rate of conversions.

Does CTR affect search engine optimisation?

This one is a little bit trickier but bear with us and we’ll explain. Google is notoriously secretive when it comes to their ranking algorithms. We know that some factors, such as the quality of your content, undoubtedly affect your SEO rankings.

However, Google has been reluctant to confirm or deny all the factors they take into account when ranking sites. This has led to differing opinions over what really matters when it comes to SEO. Despite this, most SEO experts now agree that your click-through rate does have an impact on your rankings.

Search engines set a baseline of how they expect a webpage to perform in terms of CTR. If your ad is current halfway down page two of the search results, for example, Google might expect you to have a click-through rate of 3%.

If your advert starts over-performing and your CTR soars to 15%, for example, Google is going to start wondering why. Furthermore, it will be keen to capitalise on your success and should, therefore, rank your webpage more highly.

Conversely, if Google expects your advert to have a CTR of 3% and you’re only achieving 1.1%, this could send you further down the rankings.

Whilst this hasn’t been confirmed by Google itself, the latest data does appear to show that your CTR will impact on your SEO rankings. Due to this, it’s important to keep your CEO to the baseline level or above it.

Blue graph showing CTR

SEO + CTR = Success!

Increasing your CTR

In essence, SEO and CTR have a symbiotic relationship. They are innately linked and typically perform best when they are both fully optimised. Due to this, it’s important to implement effective SEO strategies. Similarly, you’ll want to monitor your CTR to determine how successful your SEO campaigns are.

Whilst the relationship between CTR and SEO is important, don’t lose sight of the value of CTR as a single entity. When people are clicking on your links, it means they’re visiting your site. This is the main aim of any SEO activity, so a high CTR should always be welcomed.

To achieve consistently high CTRs, however, you’ll need to put the effort in with your SEO. Fortunately, help is at hand. If you want to learn more about improving your SEO performance, why not get in touch with us?

With in-house SEO experts ready to answer your burning questions, we can provide all the info you need when it comes to enhancing your SEO, boosting your CTR and increasing your ROI! To talk to a member of the team, contact ClickSlice now on 020 3287 3638.

2 Effective Ways to Get Free Traffic to a Brand New Website

Over the years, it’s become increasingly harder to get prospects to visit a website. Given the rapid rate at which search engine algorithms change, it’s likely that this will keep on being an arduous task in the foreseeable future. Once you factor in the fact that online businesses are increasing in number, you can clearly see that competition will keep being stiff.

As you start out, be prepared to register almost zero traffic on your website. Having revealed this, you need not despair, we’re committed to helping you get more traffic to your brand new website in a couple of days. If you’re able to stay consistent, you’re likely going to see all your hard work come to fruition.

Social Media

While this may seem like a no-brainer, there are still plenty of businesses today that are not active on social media.

Before you create a social media page, it’s important to first conduct proper research on your industry and your customers’ preferences. Once all this is ascertained, you’ll have a good idea on which platforms are ideal for your business and where your customers like to flock whenever they’re online. Failing to conduct proper research may see you in trouble as you’ll be operating from a point of darkness.

Social Media

Instagram, Facebook, and Pinterest are perfect for fashion-related businesses

If you’re a B2B business, then, it’s advisable to check out LinkedIn. It all depends on the nature of your enterprise and what you’re looking to achieve.

If you’d like to become visible in a short span, then, it’s safe to play with the right set of hashtags and monitor your quick progression on platforms like Twitter. Since hashtags act just like keywords, it becomes easier for customers to spot your business as they scroll through their feed or as they’re searching for information online.

Importantly, you need to always remember that content is king. If you’re really looking to leave a good impression in the minds of readers, make sure you come up with scintillating content. With this approach, your clientele will find it easier to connect with what you’re really saying and chip in with a suggestion or two.

You can also develop backlinks as you interact with people on social networking platforms. While at it, it’s vital to remember that these platforms thrive on human interaction, so try to strike a balance between site promotion and socialisation.

SEO

Search Engine Optimisation is the way to go if you’re looking to grow your audience. At present, projections show that 51% of all website traffic originates from organic search and another 10 percent from paid search. With these numbers, it’s clear to see that you need to have a solid plan in place to really stand out in search results.

SEO

With SEO, you can target specific audiences and sell them a product and/or service

Since your audience is targeted, you’ll have a higher chance of converting them into willing buyers. As a consequence of the high number of prospects coming to your website, you’re likely going to register more returns for your investment.

Content optimisation for search engines is definitely something you need to try out. Making small tweaks to your content like the manner you arrange your image alt text can make a big difference. The same applies to add meta descriptions and creating internal links to new content.

As you go about writing and publishing content, always be on the lookout for opportunities to introduce internal links. This kind of linking can enhance your SEO strategy and provide meaningful content to users.

The 5 Best YouTube Channels for Learning SEO

Since there are so many channels out there that offer amazing tips and advice on how to grow a brand using proven SEO strategies, we’ll be reviewing a couple of channels which caught our eye.

YouTube

YouTube is a helpful resource that enables digital marketers to learn tricks of the trade from fellow marketers who’ve made a name for themselves

Neil Patel

As the co-founder of two reputable companies, Crazy Egg and Neil Patel Digital, Neil Patel happens to be one of the most brilliant minds in the digital marketing scene.

With years of experience under his belt, Neil Patel has built a brand that claims to be the #1 source for all things marketing. On his website, you’ll be able to get plenty of content that offers practical solutions to common hurdles in the digital marketing scene.

Always eager to please, Neil Patel has subdivided the content on the page into two categories: beginners and expert. To ease comprehension levels, he’s further grouped them into playlists for you to choose depending on the level you’re seeking inspiration from.

On many occasions, he’s stated that he usually looks at both the qualitative and quantitative aspect of any business venture. Since the quantitative is all about numbers, he likes to review things like drop off rates in a funnel, time spent on a site and the bounce rate. On the flip side, qualitative deals with feedback from users via methods like surveying.

His unique approach to digital marketing has seen him make a name for himself whilst making bank.

Moz

Having initially began as a SaaS provider in 2004, Moz has rapidly expanded to become an authority when it comes to SEO. Despite the fact that many people still perceive the platform to be a software company, Moz does an incredible job as a specialist search marketing content hub. The editorial team at Moz now highlights various phenomena like CRO, technical SEO, blogging, and PPC. With a ready client base, Moz regularly shares information about the latest trends in the search marketing world.

Their video content is structured in such a way that it appeals to their multi-faceted demographic. By diversifying their content, they are able to keep the conversation going among their crowd-sourced international community. Their inbound marketing ideas are currently a big hit among their subscriber base.

GaryVee Video Experience

Gary Vaynerchuk is a renown digital marketing entrepreneur. With his roles as the CEO of VaynerMedia and chairman of VaynerX, he’s positioned himself well to partner up with some top brands like Green Street and VaynerSports. So lucrative has his venture been that he’s stashed some of his investments in other brands like Uber, Twitter, Facebook, and a couple more.

On his platform, there’s plenty to learn about how to expand a brand in the online space. Be sure to check out a couple of useful playlists like the “DailyVee”, “#AskGaryVeeShow”, and “Business Meetings with GaryVee.”

Excitingly, he likes engaging with his viewers using various formats like Q&As, keynotes and discussing the noise in the digital marketing world.

As a New York Times and Wall Street Journal Best-Selling author, he likes sharing various analogies when breaking down some complex marketing concepts with his audience. By doing so, he’s able to get the message across and encourage continued engagement.

HubSpot

It’s not a stretch to say that HubSpot is a leader in all things digital marketing. Their YouTube channel is structured in pretty much the same manner. It acts as a fantastic resource for people to learn about luring high-quality leads via mediums like social media, blogs, and search. The insights shared are so detailed because they don’t just end with attracting leads, you’ll be able to get fantastic advice on how to nurture them further.

It’s not uncommon to spot some famous names dishing out Keynote addresses on the platform. Some mentionable names include Martha Stewart, Arianna Huffington, and Seth Godin. They successfully managed to establish a fantastic online resource for the sharing of inbound marketing knowledge.

Derek Halpern

Derek’s YouTube channel takes on a more qualitative approach when it comes to marketing. He dissects the essence of how things like psychology and human behavior affect marketing efforts. During his talks, he gets to share various pointers on business growth, marketing, and persuasion.

His delivery is quite entertaining, witty, and easy to digest. Other than sharing SEO tips, he also delves into various topics like credibility, copywriting, and colour theory.

Conclusion

YouTube

Video remains an undefeated medium to pass information

Having analysed a couple of YouTube channels that offer great digital marketing training, we’re hoping you’ll make a point of checking them out. Whether you’re interested in Google ads or SEO, you can subscribe to a couple or all of them and get inspired as you make your next digital marketing move.

 

Top 5 WordPress Security Plugins

Investing online is one of the most popular business strategies of the 21st Century. It is no surprise to see thousands of millennials every year forgoing their 9-5’s to aggressively start an online company and reap the benefits of an ever-growing internet audience.

One of the essentials of having a solid internet business is starting an e-commerce website or blog. As with all business models, one requires money in order to make money.

Indeed, such a venture requires capital to invest in features such as website development, hosting, plugins, marketing, and HR.

Unfortunately, one integral part that most startups overlook is website security.

Security Plugins

From the get-go, website security should be an integral facet of your budget to prevent future nuances that could prove more costly down the road

Usually, WordPress comes with a set of default security measures in place. However, these measures are negligible compared to what a reputable WordPress security plugin does for you.

For example, you’re guaranteed of features such as:

  • Instant Alerts when a security threat occurs.
  • Protection against aggressive attackers attempting to hack your website
  • State-of-the-art firewall protection
  • Protective measures put into place even after a hack takes place.
  • Effective scans for detecting malware

That being said, we have compiled a candid review of the top 5 security plugins to use with your WordPress blog or website. So, without further ado, let’s begin.

Sucuri Security

Whether you’re a novice or have been running your website for a number of years now, the Sucuri Security plugin gives you the option of selecting either the free or paid version for use.

There are a few differences between the freemium and premium, but not to the level where most webmasters feel the need to purchase the premium option.

As for the elements of the freemium, the plugin comes with advanced security features such as regular auditing to determine how effective the plugin is when it comes to safeguarding your website.

Other advanced features that enhance your website’s protection include security hardening, instant alerts to notify you of any threats, blacklisting of spammers or suspicious websites, and monitoring the integrity of users on your site.

Essential perks of Securi Security

Here are some of the most notable features of selecting Sucuri Security.

  • Provides users with a myriad of variations when it comes to SSL certificates. What’s even better is that you don’t have to pay for them because they are made available with Sucuri’s availed packages.
  • You can stay in constant communication with the support team either via email or instant chat.
  • The support team further notifies you the instant something goes wrong.
  • In some of the plans, the software provides you with cutting-edge DDoS protection.
  • If you move from the premium to the freemium plan, you can still receive some of the essential perks you were receiving before such as security hardening and blacklist monitoring.

iThemes Security

This is no doubt one of the most essential ways of ensuring that your website remains protected, and it comes with more than 30 vital features to safeguard your website against unscrupulous hackers and intruders.

Its strongest elements focus on reinforcing weak passwords, cleaning obsolete software, and highlighting any potential plugin vulnerabilities.

If the freemium does not suit your preferences, and you’re looking for a more hands-on user experience, the premium option comes with essential perks such as ticket support and regular updates for a period if one year to keep your content secure.

Other essential features of the premium version include moderating and banning spammers and reinforcing your password strength.

Essential Perks of iThemes Security

Here are some of the most notable features of selecting iThemes Security:

  • Because most webmasters can rarely detect if one of their files has been tampered with, iThemes offers the added perks of file change detection.
  • iThemes takes password security a notch further by integrating Google recaptcha.
  • To ensure that nothing malicious is lurking in your files, the iThemes plugin compares your previous WordPress core files with the current version of WordPress you’re using.

iThemes also comes with added essential protections such as detecting 404 errors and enforcing brute force safeguards in the event of an imminent hack.

Essential Perks of iThemes Security

Website security is something you simply can’t afford to ignore

Wordfence Security

This is considered one of the most high-performing WordPress security plugins in the market. And one of the primary reasons why is because of the high-quality protection tools that it possesses. From incident recovery features to sturdy login protection, your WordPress features remain safe and secure.

It is highly recommended for individuals who are developing multiple websites because it gives a developer a killer discount if they request for a number of site keys.

Essential perks of WordFence Security

  • The developers created a free version that caters to the needs of websites with a small budget.
  • The software also comes with a well-packaged suite endowed with features such as web firewall, country blocking and real-time protection.
  • Protects your blog from all forms of spamming.
  • It comes with an additional filter to regulate spam comments so that you don’t need to install the plugin separately.

WP fail2ban

With this plugin, the company opted to take a unique approach as compared to other security plugins on this list.  Their focus was on safeguards against brute protection attacks; however, the suite also provides other essential features such as implementing bans against spammers and an advanced login authorization process.

Essential perks of WP fail2ban

  • You can seamlessly select either soft or hard blocks.
  • The plugin can be integrated to your respect proxy server as well as synchronized with Cloud Fare
  • With WP fail2ban, you can craft your own shortcodes that block users from attempting to login immediately even before they can arrive at the login procedure.

All in One WP Security & Firewall

This plugin boasts one of the easiest-to-use interfaces with high-end support services. With this plugin, you have the opportunity to select three primary categories; Advanced, Intermediate, and Basic. Nevertheless, the plugin comes with features such as enhanced security during registration, blocking aggressive login attempts, and safeguarding your user accounts against spammers.

Essential Perks

  • The presence of the blacklist tool enables you to set certain requirements to limit spammers and hackers.
  • A series of visual graphs enable you to easily determine areas in your website that need analysis and enhanced protection.

Now you know what the best plugins are to protect your website you should also consider picking a safe hosting company. Ideally, you want to go with a company that offers an SSL certificate such as SeekaHost. An SSL certificate enables an encrypted connection making your site that extra bit safer.

Top 7 Best Web Hosting Companies For Personal Websites And Bloggers

Before we get all immersed in the wealth of hosting options available for your personal blog, it’s important to first separate the wheat from the chaff. You need to first look for these qualities when selecting a hosting company:

  • Outstanding customer support: this is the very first element you need to review. Having a team that is able to respond to your queries in real-time will help you avoid lengthy downtimes. Whenever an issue pops up, you’ll also find it easy to cope because you’ll have the assurance that your blog will not be heavily affected
  • Client Feedback: It takes a minute to achieve a good reputation. As such, you need to invest your energies to read up on various reviews that have been posted on different independent platforms. Once you have a good idea on their operations, you can then proceed to invest your energies in a partnership
  • Performance levels: because the page load speed is important in SEO, you need to pick a hosting company that is able to register an impressive uptime of about 99%. Choosing an ineffective option can negatively affect your business and turn away prospects from taking an interest in your business
Best Hosting

There are a couple of different hosting companies in the market

The Best Hosting Companies 2019

1. SeekaHost

Ever since they started out, SeekaHost has improved its services massively. The hosting company is appealing even to newbies who are just starting out.

SeekAHost offers cheap web hosting packages which are convenient for those running small blog sites. With an economic plan running at $9 annually, SeekaHost is one of the very best hosting companies out there.

Having revealed this, it’s only logical for you to assume that their services aren’t that great. In truth, they offer excellent services. Users have access to unlimited bandwidth which is great if you want to manage traffic to your site. Other alternatives in the market tend to offer throttled speeds as a way of saving costs.

With SeekaHost, you have access to the real thing. Their partnership with WordPress allows you to perform auto-installation of WordPress. This is usually a great time saver and comes to the aid of those seeking to enhance their security salts and FTP protocols. In addition to all this, upgrades to WordPress software are also easy peasy.

With SeekaHost, you can rest easy knowing that your website is up and running at all times.

2. BlueHost

With a monthly payment plan of £2.00 monthly, BlueHost is a viable option if you’re looking to get maximum bang for your buck. The only time where their fees are a bit steep is when you’re transferring a website. In such situations, you have to fork out £120. This may contrast a bit with other websites who may offer such services for free.

Once on board, you’ll have access to free domain name registration an unlimited bandwidth. Once you factor in the 24/7 customer support and the fact that you’ll be able to control all your tabs from a single control panel, then BlueHost definitely looks like a bargain.

3. SiteGround

Many people running personal blogs on platforms like Joomla, WordPress, and Drupal usually prefer hosting on SiteGround. They have alluring offers like free site transfers and 24/7 customer support. Their instantaneous feedback works great especially if you happen to have an issue that’s troubling you.

The great thing about SeekaHost is that you don’t have to look far to access its wonderful features. You’ll be able to access great data about how your website is faring right from the dashboard.

Some of the leading CMS platforms like Drupal, Joomla, and WordPress actually recommend SiteGround

Users also have access to a free SSL certificate irrespective of the plan they choose to go with. If you’re looking to perform site transfer, you can freely do so using SeekaHost. Once all is set, you also have the guarantee of 99.9% uptime without taking into account the pricing plan you’ve chosen.

The one remarkable thing about their platform is that they use their in-house developed SuperCacher to increase site speed. Other than this, they have also developed innovated technology and other great features to support developers running personal blogs.

If you decide to go the SiteGround route, you also have the freedom to choose from a number of different servers around the world. The options include the UK, Singapore, Asia, and the USA.

At £2.75 monthly, you have access to a storage space of 30GB, daily auto back-ups, 99.9% uptime and issuance of a free SSL certificate.

4. Media Temple

Having shared something about reliability, it’s only right that mention Media Temple in our analysis. They are a great company that offers their clients a variety of hosting plans depending on the nature of your business, be it a website, blog, app, or platform.

The options also include things like VPS hosting, shared hosting, and a couple of more choices. By giving you the freedom to choose, they’re able to help you plan on how you want your needs to be met.

A quick look online at the company will give you a clear representation of how people enjoy their services. They have numerous rave reviews from a satisfied client base which goes to show that their services are excellent.

5. GoDaddy

As a web host provider, GoDaddy has one of the most intuitive systems in place. Their services are also expansive which means that bloggers looking to something extra from a web host are certainly going to enjoy.

Their plans are also affordable because you have access to plenty of storage at low rates. To further entice users, they offer a 45-day money-back guarantee and unlimited bandwidth.

As one of the most secure hosting companies out there, GoDaddy offers 24/7 security monitoring and DDoS protection for both Windows and Linux platforms.

6. GreenGeeks

As the world has slowly started to go green, so have a number of hosting companies. GreenGeeks is your best bet if you’re looking to kill two birds with one stone, positively contribute to the environment and access A1 hosting services.

On their platform, they proudly state that they use 300% renewable energy to power their web hosting functions. Admittedly, it’s easy to think that there’s a downside to this i.e. lower processing quality, but, in truth, this is not the case. Not only do they guarantee a 99.9% uptime, but they also offer other perks like free SSL certificate and domain registration at a measly £3.00 monthly.

7. HostGator

If you’re thinking about starting your very first blog, then you definitely need to consider HostGator as the way to go. As a platform loved by people just starting out, they offer excellent 24/7 support and assurance of 99.9% uptime.

To access their services, you have to part with £3.25 monthly. Given that they offer a 45-day money back guarantee, they’re a bankable option.

Conclusion

Best Host

In our review, we’ve highlighted the top hosting companies for bloggers in the market. Having read through all of them, we trust that you’ve discovered at least one option that appeals to you.

We carefully evaluated all of them to ensure that we only post hosting companies with a fantastic reputation among bloggers. Since you want to have a dependable platform, this is one attribute that you really need to be on the lookout for. While there may be cheaper alternatives out there, it’s best to take the tried and tested route. Dividends are sure to pay out in the long term.