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6 Reasons to Target Low Search Volume Keywords for SEO

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When it comes to search engine optimisation (SEO), it’s easy to get caught up in the hype around high search volume keywords. But here’s the thing: low search volume keywords can be just as powerful, if not more so. At Clickslice, we’ve seen firsthand how these often-overlooked keywords can make a big impact on our clients’ SEO strategies. So, let’s dive in and explore why you should be paying attention to them.

What are Low Search Volume Keywords?

First off, let’s clarify what we mean by low search volume keywords. These are essentially phrases that don’t get a ton of searches each month. They might not seem like the most exciting prospects at first glance, but trust us, they come with a whole host of advantages. For one, these keywords are usually super specific and cater to niche audiences. Plus, there’s often way less competition, which means it’s easier to rank higher in search results. So once you understand how to use these keywords effectively, you can seriously level up your SEO game.

Why Target Low Search Volume Keywords

So, why exactly should you be targeting low search volume keywords? Let’s break it down:

Niche Targeting Opportunities

Low search volume keywords give you the chance to really hone in on specific niche markets. You can tailor your content to meet the unique needs and interests of a smaller, more targeted audience. By addressing their specific pain points or passions, you can attract visitors who are genuinely interested in what you have to offer.

Less Competition, More Visibility

One of the biggest perks of low search volume keywords is the reduced competition; finding important SEO keywords often means realising just how much the big players dominate in your industry, which can make it tough to get a foot in the door. But with low search volume keywords, you have a much better chance of ranking higher and getting noticed by your target audience.

Long-Tail Keyword Potential

Many low search volume keywords are actually long-tail keywords, which are longer and more specific phrases. These keywords usually indicate a user’s clear intent and are closer to the point of purchase or decision-making. When targeting these, you can attract highly motivated visitors who are ready to take action.

Long-Term Traffic Growth

Sure, high search volume keywords might bring in a flood of traffic quickly, but the competition can also push you down in rankings just as fast. Low search volume keywords, on the other hand, provide steady, long-term traffic as they’re less competitive and more consistent in their performance. Over time, this can help you build a solid foundation of reliable traffic to your site.

Better User Experience

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When your content matches what users are searching for, it naturally improves their experience on your site – so if you’re targeting low search volume keywords, you’re ensuring that your content is highly relevant to your audience. This relevance can lead to longer visit durations, lower bounce rates, and ultimately, better SEO performance.

Understanding Best Practises

Now that you’re sold on the power of low search volume keywords, let’s talk strategy. Here’s how you can start targeting them effectively:

Thorough Keyword Research

Start by diving deep into keyword research to find the right low search volume keywords for your niche – tools like Google Keyword Planner, Ahrefs, and SEMrush can help you uncover these valuable keywords. Look for keywords that align closely with your content and audience needs.

High-Quality Content Creation

Once you have your keywords, it’s all about creating high-quality content that provides real value to your audience. Answer their burning questions, solve their trickiest problems, and provide insights they can’t find anywhere else. High-quality content is the key to engaging your audience and boosting your SEO rankings.

On-Page SEO Optimisation

Don’t forget to optimise your on-page SEO elements! This means using your target keywords in strategic places like titles, headings, meta descriptions, and throughout your content. Also, make sure your site is user-friendly with lightning-fast load times and intuitive navigation.

On page SEO sounding a bit tricky? As a top SEO company in Manchester, we at Clickslice can help you find low search volume keywords for maximum impact – all while boosting and optimising your brand visibility.

Tracking and Measuring Success

You’ll want to keep a close eye on how your low search volume keywords are performing – use tools like Google Analytics and Google Search Console to monitor traffic, rankings, and user engagement. This data will give you valuable insights into what’s working and what might need some tweaking.

Remember, SEO is an ongoing process; based on your performance data, be ready to adjust your strategies as needed. If certain keywords aren’t delivering the results you hoped for, try different variations or focus on other promising keywords. Continuous optimisation is the key to long-term success.

The Bottom Line

Ultimately, targeting low search volume keywords can be an incredibly effective SEO strategy; these keywords offer unique benefits like less competition, niche targeting, and better user intent alignment. In incorporating them effectively and strategically into your SEO plan, you can drive targeted traffic and achieve sustainable growth.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.