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We all know how important link building is. It is not the funnest part of SEO, but it is a prominent cornerstone. Despite all its significance, building links is not easy. 65% of digital marketers state that link building is the hardest part of SEO, according to SEO Tribunal. This is why most people struggle to build needle-moving links to their site, regardless of the strategies they employ.
Link Building is a gradual process. It doesn’t just happen overnight. It is also reliant on several strategies that vary in terms of efficiency, expertise, and required resources. For starters, the quality and authority of the pages where you build links play a key role in determining how high you’ll rank in search engine results.
If you are new to link building, or you are just looking to grow your site, you most likely need some insights on what you should do, shouldn’t do, and what strategies are available. If Link Building is done right, it can help your rankings. Done wrong, and your rankings disappear.
In this post, we will go over some of the most successful strategies for link building from professional marketers. They’re especially helpful for busy marketers who have a lot on their plate and want to stay mindful of their rankings. They are Link building strategies that you’ll be able to use with ease.
1. Strategic Guest Blogging
Guest blogging is one of the oldest tactics in the link building book.
But how exactly does it work? You write an article for another website in your niche, link to yourself from that article, and publish it on their website. It’s as simple as that.
In a survey by Semrush, an overwhelming majority of specialists consider Guest blogging to be one of the most effective ways to grow a backlink portfolio. However, there is an old way of mass guest blogging just for links, and that is long dead. You don’t want to post an article on a website that’s not even relevant to your niche and has zero authority, just because you want to get a backlink. That style of guest blogging won’t cut it. Search engines are getting smarter, more advanced and can tell when you’re not guest blogging to add value.
To reap the rewards of guest blogging, you need to be strategic and authentic in your content creation. Make sure that you’re creating unique content for the other site, and ensure that the site is relevant to your niche, authoritative, and attracts your audience.
Guest blogging is a sure way of building links. Just find the right site, create quality content, and join up with the 90% of marketers who utilize content pieces as their main way to generate more backlinks, according to Userp.
2. Repurpose Your Content
Not all link building tactics are outreach-based. It’s very possible to build links by merely changing content to fit in appropriate places such as infographic directories and video-sharing sites.
First of all, your content needs to be in an appropriate format for you to be able to do that. This is where content repurposing comes in.
For instance, let’s say you have an amazing interactive infographic that you’ve poured your heart and soul into creating, and you wish it had a wider audience. Well, why not transform that content into a different format, such as an infographic or video? Then can submit that content to infographic or video-sharing websites.
Using infographics results in the exposure of your content to a broader audience. This is good because more eyeballs equal more links. Articles with infographics actually earn 178 percent more links than those without, according to Venngage.
3. Utilize Influencers
Every industry has important key players, and taking steps to grow influence will encourage backlinks from other websites. Posting and sharing relevant case studies are helpful tools in this strategy.
Cultivating influence requires a company or brand to provide value to other members of their industry. Once a brand has established an authoritative or expert image amongst its community, it’s more likely that others will cite or link out to their content.
Utilizing influencers is another way to increase brand awareness. The right influencers provide a bridge to new traffic, and this introduction can lead to conversions and future backlinking.
Building a relationship with the webmaster and decision-making figures of a website is not as easy as it sounds, but it is key for this tactic to work and the results are often worth the effort on both sides. As Join notes, the influencer will gain more credibility because they included some references, and you will become the valuable reference that they made.
So how do you know the right influencers to approach? To find strong potential leads for both industry influencers and guest blogging sites that have proven themselves in your niche, a keyword search will prove pivotal.
4. Get Active On Social Media
Being inactive on social media is doing your brand website a disservice. Social media has revolutionized the marketing space and can be a welcome boon for your link building plan and guest posting efforts.
In an industry survey by Link-assistant on how SEO professionals build links, the results showed that most specialists use social media for link building, with 88% using links on social media profiles and 81% sharing their social media content.
After creating your website, become active on social media by sharing new posts, images, and updates. There’s no better way of helping your fans find what they want to see than by sharing it on multiple social media platforms.
Social media does not require any form of experience, just know your audience better, and you can easily boost engagement. Consequently, you’ll expose your brand and site to more people who could share your best posts with their target audience.
The exposure that social media creates is unmatched. Creating a website without accompanying it with a Social media page is equivalent to not creating it at all.
5. Keep Track Of Your Backlinks
Most people spend time and money to get new links, but they don’t track their status. This comes as a result of commitment or just laziness.
Without tracking your backlinks, how will you know whether to build more or pause? You may have over 1000 links pointing to your web pages right now, but when you check it after two or three months, some of the links might be gone.
You don’t have control over the blogs and authority sites that link to you. The site owners can easily remove your link from their post or resource page without notifying you.
This is why it’s important to monitor your backlinks and make sure that you maintain steady levels of traffic and higher rankings.