Social media is everywhere and we can guarantee that most people you know use at least one platform. It has transformed the way we live but more importantly for your carpet cleaning business, it has changed the way businesses market themselves and increase their brand awareness.
Platforms like Facebook, Instagram, and Twitter have huge potential and due to the sheer volume of people who use them daily, they can be amazing marketing tools for your carpet cleaning company. We take a look at some basic social media concepts and how you can boost your brand awareness using them below.
Social Media Basics for Carpet Cleaning Companies
Before we look at ways to increase your brand awareness let’s take a crash course in social media. For your carpet cleaner SEO and online marketing it’s probably best to concentrate on Facebook and Instagram.
These are generally the best platforms for marketing this type of business whereas sites like Twitter and Pinterest may not be as useful. With that in mind, the following are some important things to remember concerning your social media marketing:
– Be consistent: We’ve seen this time and time again when a company starts a social media profile, makes a few posts, and then never logs onto the account again. This doesn’t work. You need to post regular content and create a consistent schedule to keep people interested but also for SEO purposes.
– Make your content engaging: Don’t make the mistake of just posting links to your website and service pages and expecting it to work either! People want interesting content that they can benefit from. You should therefore mix in things like self-help posts and tips for customers relating to your services as well as direct promotion.
– Always interact: If people take the time to like, share and comment on your content, the least you can do is reply and show them your appreciation! This can be time-consuming but make sure you reply to every comment, like posts, and just show your customers that you are present and care.
Four Ways Social Media Can be Used to Improved Brand Awareness
1. Paid Advertising
Have you ever scrolled through your Instagram or Facebook feed and noticed those small adverts at the side of or beneath posts? These are paid advertisements and it’s something you can do for your carpet cleaning company. The exact model, pricing, and how they function will differ for each platform but the underlying theme of exposure and increased business remains the same. You can create targeted adverts that are seen by potentially thousands of customers and each time they even see your ad, your business is sticking in their minds, thus increasing your brand awareness.
2. Content Marketing
Content marketing takes many forms but the basic principle is to generate interesting and useful online content that your customers can benefit from. This could be blog posts, email newsletters, or in this instance, helpful social media posts. The idea is that the content will help your customers and show your business in a positive light. The bond of trust is then improved and the more people take the time to read your social media posts, the greater your brand awareness increases.
3. Positive Customer
Engagements As mentioned above an important part of social media usage is to be active and engage with your customers. You should always take the time to reply to any comments left, like them, and have positive interactions with people. Every time you do something positive like this it has a two-fold consequence. Firstly the person you engage with should have an improved perception of your carpet cleaning company as will anyone who sees the interaction. Positivity in social media is just a great way to build your reputation and get people thinking about your company in the right way.
4. Tap Into Local Communities
Typically as a cleaning company you will service a specific area such as a county or city. You can use social media to tap into the regions you want to target and thus make your marketing more effective as well as increasing brand awareness. Many cities and towns have local Facebook groups for example where people post news and updates. These groups also often allow businesses to market their services and they can be a fantastic source of customers.
Five Ways Social Media Can be Used to Improved Brand Awareness
Why would you not want to use social media to your advantage after seeing the amazing reasons how it can help your carpet cleaning business?
All of the major platforms that you would consider using are free so you can still keep working and attending to customers while doing social media marketing in your spare time or even for 30 minutes before you go to bed!