Meet us at the IRX & eDX Expo: Learn more here

Google Maps Advertising: A Complete Guide for Businesses

a navigation map

As your go-to SEO and PPC agency in London, we know that as a business, you’re always looking for new ways to reach your target audience and boost your online presence effectively. Well, buckle up because we’re about to take you on a journey through the ins and outs of Google Maps advertising and how it can be a game-changer for your business. Let’s take a closer look.

What is Google Maps Advertising?

First things first, let’s break down what Google Maps advertising is all about. Essentially, it’s a way for businesses like yours to display ads directly on Google Maps – that means when potential customers are searching for local products or services, your ad can pop up right in front of their eyes.

Why it Matters

Now, you might be thinking, “Why should I bother with Google Maps advertising?” Well, because it can be a highly powerful tool in your marketing arsenal. With more and more people using their smartphones to search for local businesses on the go, having a presence on Google Maps can be the difference between a customer choosing your business or your competitor’s.

Why is Google Map Ads Important?

Increased Visibility

Picture this: someone’s out and about, looking for a place to grab a bite to eat. They whip out their phone, open up Google Maps, and start searching for restaurants nearby. Boom! There’s your ad, front and center, enticing them to choose your establishment. That’s the beauty of Google Maps advertising – it puts your business in front of potential customers right when they’re actively searching for what you offer.

Targeted Advertising

But it gets even better – with Google Maps advertising, you can target your ads to specific locations, ensuring that you’re reaching the right people at the right time. Say you own a coffee shop in the heart of London or New York – You can set your ads to appear to people searching for coffee shops within a certain radius of your location. Talk about targeted advertising!

Getting Started with Google Maps Advertising

Setting Up Your Account

Now that you’re sold on the benefits of Google Maps advertising, you’re probably wondering how to get started – but don’t worry; we’ve got you covered. The first step is to set up a Google Ads account if you don’t already have one. It’s a simple process, and Google provides plenty of guidance along the way.

Claiming Your Business

Next up, you’ll want to claim your business on Google My Business. This is key because it ensures that your business information is accurate and up-to-date on Google Maps. Plus, it allows you to manage your online presence, respond to reviews, and post updates about your business.

Types of Google Maps Ads

Local Search Ads

Once you’ve got your account set up and your business claimed, it’s time to dive into the different types of Google Maps ads available. First up, we have local search ads; these ads appear at the top of Google Maps search results when someone searches for a business like yours in their area, and typically include your business name, location, and a brief description of what you offer.

Promoted Pins

Next, we have promoted pins – these are the little red pins that appear on the map itself, highlighting your business location. When someone clicks on your promoted pin, they’ll see more information about your business, including your address, phone number, and website.

Targeting Strategies for Local Advertising

Location Targeting

Now, let’s talk targeting. As we mentioned earlier, one of the biggest advantages of Google Maps advertising is the ability to target your ads to specific locations. You can choose to show your ads to people searching in a particular city, neighborhood, or even a custom radius around your business.

Keyword Targeting

But location isn’t the only way to target your ads. You can also use keyword targeting to ensure that your ads show up when someone searches for specific terms related to your business. For example, if you own a pizzeria, you might target keywords like “best pizza in London” or “late-night pizza delivery.”

Creating Compelling Ad Content

Crafting Eye-Catching Headlines

Of course, targeting is only half the battle. To really make your Google Maps ads shine, you need to create compelling ad content: start with a strong headline that grabs attention and clearly communicates what your business offers. Something like “Craving Pizza? We Deliver Late Night!” is sure to catch the eye of hungry night owls.

Writing Persuasive Descriptions

Next, focus on writing a persuasive description that highlights your business’s unique selling points. Are you known for your eco-friendly practices? Do you offer a loyalty program? Whatever sets you apart from the competition, make sure to mention it in your ad description.

Optimising for Local SEO

Importance of Local SEO

Now, we can’t talk about Google Maps advertising without touching on local SEO. Optimising your website and online presence for local search is key for showing up in Google Maps results, even without ads. That means including your city and state in your website’s title tags, meta descriptions, and content.

Consistent NAP Information

It also means ensuring that your business’s name, address, and phone number (NAP) are consistent across all online directories and citations – inconsistent NAP information can confuse Google and hurt your local search rankings.

Budgeting and Bidding Strategies

Setting a Realistic Budget

Now, let’s talk money. Setting a budget for your Google Maps advertising campaign is important when it comes to ensuring that you’re getting the most bang for your buck. Be realistic about what you can afford to spend, and remember that you can always adjust your budget as needed.

Choosing the Right Bidding Strategy

When it comes to bidding, Google Ads offers a variety of strategies to choose from. You can opt for cost-per-click (CPC) bidding, where you pay each time someone clicks on your ad, or cost-per-impression (CPM) bidding, where you pay based on how many people see your ad. There’s also the option for automated bidding, where Google adjusts your bids based on your goals.

Final Thoughts

So – we covered a lot of ground today, but we hope this guide has given you a solid understanding of how Google Maps advertising can benefit your business. 

Our next question is – what are you waiting for? Start putting these strategies into action and watch your business soar to new heights with Google Maps advertising. And if you ever need a little extra help along the way, don’t hesitate to give our team at Clickslice a shout – we’re always here to lend a helping hand and boost your online presence effectively.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.