4 Reasons Why You Should Be Using Google Ads

Google is undisputedly a search kingpin. The company has successfully managed to create a service that suits both users looking for items of interest and advertisers looking to sell their wares.

Through Google Ads, you can come up with online ads to reach audiences all around the world who have an interest in your product. Since the Google Ads program runs on the pay-per-click (PPC) advertising concept, you have to ensure you have funds at the ready for every time visitors click on your ad.

Because there are so many advertising channels out there, it can be a tad bit difficult to determine which one is best for your enterprise. Looking through the web may leave you confused that you ever were because bloggers and influencers are always letting you know why this-and-that are great investment options without caring to elaborate further.

You can count on Google Ads to deliver because businesses make about $2 in income for every $1 they spend in Google Ads.

1 – Instantaneous Results

Truthfully speaking, both Google Ads and SEO are integral in your marketing campaign. When done right, both these tools can help you establish a presence on Google search results. That said, if you’re looking for immediate and stronger results, Google Ads is your best option.

New websites are likely going to find it hard to stand out using only SEO. This is because SEO takes some time before the results start to trickle in. Since the waiting time can last months, you need to elevate your businesses to match up with the larger companies who have already built a name for themselves in your industry.

The best way to do this is by using Google Ads. The program excitingly allows you to get on the very first couple of pages on Google without having to strain much. Once your website is live, you can enable your ad to become visible in as little as 24 hours.

Having said this, we should point out that embracing Google Ads doesn’t necessarily mean that you need to ditch SEO completely. Instead, you need to use Google Ads to enhance your presence on Google whilst using SEO to boost your organic ranking.

With Google Ads, you can discover just how effective the keywords you’ve been using are. Once you get a good idea about which keywords work great, you can tailor your SEO campaign to make use of these keywords.

2 – Measurable

Compared to traditional advertising channels like TV and magazines, Google Ads is highly measurable.

While SEO strategies tend to have a positive impact on long-term campaigns, it’s not easy to accurately determine what actions actually positively impacted your campaign. The same applies to social media marketing efforts.

Measurable

You can easily measure how your campaign is doing using Google Ads

On the flip side, Google Ads provides you with accurate results on the aspects of your campaigns that made the masses embrace you. It’s relatively easy to operate from a position of strength.

The transparency of Google Ads comes with plenty of PPC metrics which allow you to zone in on all aspects of your marketing campaign, even on a granular level. You can find out the steps visitors to your website took right before they made a purchase. This approach is great if you’re quickly looking to ascertain whether your campaigns are actually worth it.

3 – Better Targeting

In your bid to find audiences interest in your products and services, you don’t want to cast your net too wide and miss out on relevant prospects.

Thankfully, Google Ads allows you to narrow down your targets. This fantastic PPC platform is robust enough for you to feed in multiple keywords and target various demographics according to gender, age, income level, location, and many others.

This kind of reach is fantastic for both small and large businesses looking to establish a foothold in their respective markets. Local companies will also want to get in the act because they can target individuals in their local without a hassle.

Better Targeting

If need be, you can schedule your targeting to occur on specific days and times of the week. This means you can mark special events like moving house, graduations, birthdays, and marriages with ease.

Compared to other marketing ventures, Google Ads stands out in the fact that their marketing approach is much more impressive. Their set up allows you to flex your muscle and retarget audiences who have shown an interest in your business. This means you can connect with visitors who checked out your website or that of your competitors. With such remarketing efforts, you can quickly help clients transition from one stage of the sales funnel to the next one.

Having highlighted this powerful feature, it’s evident that you need to incorporate Google Ads in your marketing strategy if you want to make strides forward.

4 – Flexibility

Google Ads offers great flexibility with budgets. You’re allowed to spend whatever amounts you wish to. This kind of control is great if you’re working within the confines of a budget. You can decide to start small before expanding just how much you spend on your campaign. The accelerated spending feature offered by Google also allows you to focus on burning through your budget.

Alternatively, you can make use of Google’s bidding factors to play around with your budget. What this really means is that if you’re only after the clicks, you can elect to only pay for clicks. Anything else you obtain from the campaign, like impressions and brand awareness, will be offered for free.

This kind of optimisation is fantastic because you can manoeuvre with any kind of Google Ads budget without having to worry

5 Ways To Get The Best ROI From Your Google Ads Campaign

What is Google Ads?

Google Ads – previously known as Google AdWords – is the search engine’s own Pay Per Click (PPC) advertising platform. It’s responsible for over 97% of Google’s revenue, and it’s been a real game-changer for users who want to get quick, easy exposure for their company online.

Businesses use the program to bid for advertising space above the organic listings. Via their Ads account, they can tell Google to display their ads for keywords that are relevant to their products or services, then use these ads to direct potential customers back to a particular page on their website.

They do not need to pay to appear in the search results, but they will be charged a fee every time a user clicks on their link.

As you can imagine, Google Ads provides marketing-savvy organisations with a quick, easy and incredibly effective way of boosting their website traffic and generating more leads or enquiries. The only downside is, these companies need to pay for the privilege – and costs can escalate pretty quickly if the account isn’t being managed correctly.

 I’m a smaller business – can I benefit from Google Ads?

 Many people think that Google Ads is only suitable for larger companies with big budgets. Trust us – that’s not true.

If you’re in a particularly competitive industry sector, you may need to pay a higher price for ad clicks, because there will be a higher demand for ad space. But we believe that every company can benefit from running a paid search campaign, as long as their account is well-optimised, and they are making the right first impression on the people who are finding their ads.

 How can I make sure I get the best ROI from my campaign?

A successful PPC campaign relies on two things:

  • Reaching as many users as possible
  • Keeping click costs to a minimum.

There are certain tools and settings you can use within Google Ads to maximise your chances of appearing in search whilst paying as little as possible for the exposure.

Here, we’ve listed five tactics that will help you manage your click spend budget and ensure you’re getting the best possible return on investment from your marketing efforts.

  1. Choose the right targeted keywords

Keyword selection is an essential part of the process because the key phrases you choose to appear for will ultimately determine who is going to see your ad.

To find the right keywords for your campaign, you’ll first need to think about your user’s intent. Will they be looking for information on a specific topic, perhaps to research a purchase? Or do they want to buy something online? The intentions behind the search will affect the queries they use.

Next, use Google’s Keyword Planner tool to determine how many people are searching for a particular keyword on a monthly basis. The software can be used to generate ideas for your campaign, but crucially, it will also call upon an archive of search data to give you each term’s monthly search volume.

If the search volume is low, your ad will be seen by fewer people. But by the same token, if the key phrase is specific to what you’re offering, you may have a better chance of converting the user into a paying customer.

Pro Tip: Use exact match keywords.

 Exact match keyword targeting enables you to reach customers who are searching with a specific keyword (or a close variant of it).

When you set your keywords to ‘exact match’ in Google Ads, you’re making sure that your ads are only appearing for searches that are 100% relevant to the search term you have chosen. You won’t reach as many people using this keyword strategy, but you will only pay for clicks that are more likely to convert into real business. It’s a much more cost-effective way of managing a campaign if money is tight.

  1. Target a specific geographical area

 If you only supply your products or services to a particular town, county or region, make sure this is reflected in your targeting settings.

You can tell the platform to only display your ads if the user is based in a place that’s of interest to you. This stops you from wasting your click budget on people who live in areas that you don’t currently service.

  1. Refine your ad schedule

 In the same way that you can restrict where your ads are shown, you can also make sure they are only displayed at certain times of the day.

If you’re a B2B provider that receives most of your enquiries between 9am and 5pm, you can ask Google to list your ad during these times. If you’re an online retailer, and you know that most of your customers are going to be searching for your products after normal working hours, you can change your settings so that your ads only appear in the evening.

And if you have no idea when your customers would normally be searching for companies like yours, you can experiment by testing different ad schedules, then monitoring the data to see which approach has generated the most clicks.

  1. Spend time drafting quality ad copy

The copy used within your ad is what’s going to hook your customers in and convince them to click through to your site. It needs to pack a punch, sure – but it also needs to meet Google Ads’ guidelines if it’s going to be considered for inclusion in the listings.

You can find lots of information on how to write winning PPC ad copy here, but in a nutshell, you need to make sure your content highlights what makes you unique; contains one of your targeted keywords; and tells your audience exactly what they need to do in order to either get in touch with you or complete their purchase (depending on your goals for the campaign).

Thanks to Google’s recently expanded text ads, you now have even more space to fill. You can also add a range of ad extensions to your listing to make it really stand out. Click here for a closer look at the different types of ad extensions now available from Google Ads.

  1. Cap your daily click spend budget

The best way to prevent overspending is to set an average daily budget for each Google Ads campaign. It’s important to choose a budget that’s sustainable and affordable for your business – but you’ll also need to consider whether this amount will be enough to get you enough clicks to make the campaign viable.

It’s a tough balancing act. If you’re struggling to work out how much you should be spending for the best ROI, we’d recommend asking a specialist PPC manager for help.

Need further help?

The tips listed above should go some way to helping you achieve a better return from your Google Ads campaign. However, there’s so much involved in running a successful PPC account, it would be impossible for us to list all our recommendations in one blog post!

For more advice and expert guidance, contact the team here at ClickSlice. We’ll use our decades of combined experience in using Google Ads to produce a campaign that delivers on all fronts.