When you’re running a Google Ads campaign, your headline is the first thing potential customers see, which means it’s your first and sometimes only chance to capture their attention and convince them to click through to your website. A well-crafted headline can be the difference between a successful campaign and one that fails to generate leads or sales.
As an ecommerce agency, we understand the importance of creating compelling headlines that resonate with your target audience, so let’s take a look at some of our top tips for crafting headlines that drive results.
Characteristics of a Good Google Ads Headline
Relevance to the Search Query
One of the most important aspects of a good headline is relevance. When someone searches for a specific keyword or phrase, they expect to see ads that directly address their query. If your headline doesn’t match what they’re looking for, they’re unlikely to click through.
Clarity and Conciseness
In addition to being relevant, your headline should also be clear and concise. You only have a limited number of characters to work with, so make every word count. Avoid using jargon or overly complex language that may confuse or alienate potential customers.
Calls to Action (CTAs)
A strong call to action can be the difference between a click and a scroll. Encourage users to take the next step by including a CTA in your headline. Whether it’s “Shop Now,” “Learn More,” or “Get Started,” make it clear what you want them to do.
Incorporating Emotional Triggers
Emotions play a big role in decision making, and your headline is an opportunity to tap into those feelings. Consider using words that evoke a sense of urgency, excitement, or curiosity. Just be careful not to overdo it – you don’t want to come across as manipulative or insincere.
Aligning with Landing Page Content
Finally, make sure your headline aligns with the content on your landing page. If you promise something in your headline that you don’t deliver on your website, you risk losing the trust and interest of potential customers.
Types of Headlines to Consider
Benefit-Driven Headlines
Benefit-driven headlines focus on what your product or service can do for the customer. They highlight the value proposition and make it clear how the user will benefit from clicking through.
Question-Based Headlines
Asking a question in your headline can be a powerful way to engage users and pique their curiosity. Just make sure the question is relevant and aligns with the content on your landing page.
Urgency and Scarcity Headlines
Creating a sense of urgency or scarcity can be an effective way to encourage users to take action. If you have a limited time offer or a product that’s selling out fast, consider incorporating that into your headline.
Tips for Crafting Compelling Headlines
Use Keywords Wisely
Keywords are an important part of any Google Ads campaign, but it’s important to use them wisely in your headlines. Avoid stuffing your headline with keywords, as this can come across as spammy and turn off potential customers.
A/B Testing Your Headlines
One of the best ways to optimise your headlines is through A/B testing. Create multiple versions of your headline and see which one performs best. Don’t be afraid to experiment and try new things – you never know what might resonate with your audience.
Highlight Unique Selling Proposition (USP)
Your USP is what sets you apart from your competitors. Use your headline to highlight what makes your product or service unique and valuable.
Tools to Help You Craft Better Headlines
Google's Ad Preview Tool
Google’s Ad Preview Tool allows you to see how your ad will look in search results without affecting your click-through rates or quality scores. It’s a great way to test out different headlines and see how they look in context.
Headline Analysers and Generators
There are a variety of tools available online that can help you analyse and generate headlines for your Google Ads campaigns. While they’re not a substitute for human creativity and expertise, they can be a helpful starting point for brainstorming ideas.
Competitor Ad Analysis Tools
Final Thoughts
Crafting compelling headlines for your Google Ads campaigns takes time and practice. But by focusing on relevance, clarity, and emotional triggers, you can create headlines that capture attention and drive results. And if you need help, consider working with an expert google ads agency like us.
At ClickSlice, we have years of experience creating effective Google Ads campaigns for ecommerce businesses. Contact us today to learn how we can help you start generating leads using Google Ads, and increasing your bottom line with a long-term strategy.
