If you think of the most popular companies in the world, what do they have in common? An amazing and memorable logo! We have the Apple apple, the McDonald’s M, the Nike swoosh tick, and the stylistic Coca-Cola text for example. These are all iconic and instantly recognizable.
Logos are an important aspect of business and your brand identity and they also play a crucial role in ecommerce. In this article, I provide a wealth of ecommerce logo tips and explain why you should take the time to get your logo design right.
Why Getting Your Ecommerce Logo Right Matters
You may be wondering why a big fuss over a logo for an ecommerce store but it’s an important element and you have to consider that it won’t just be used on your website.
Ecommerce logos are used in multiple ways such as social media, guest posts, email marketing, and traditional physical marketing. They also offer the following benefits:
- It creates an excellent first impression.
- A logo can grab attention and direct the user to a particular page element.
- It increases brand awareness and identity.
- It allows for cohesive website branding.
- A logo allows you to stand out from the competition.
Simply put, you need an amazing logo to stand out and to make your ecommerce brand shine!
Tips for Creating an Effective Ecommerce Logo
There is no set template for creating a logo but it’s undoubtedly great for boosting online store visibility so you want to give it some serious thought.
If you aren’t a professional graphic designer, hiring someone to produce your logo could be a viable option too. Regardless of whether you intend to do it yourself or hire a professional, you can benefit from these ecommerce logo tips.
Keep in line with your brand colors
Needless to say, if you have already established your brand and color scheme, you should utilize it when designing your logo. If your brand colors were red and white, and you created a blue logo, how could there be any brand cohesion
Keep it simple
I see so many overcomplicated logos that have too many elements and colors and while they may look impressive, they can also be overwhelming and a visual assault. Logo design doesn’t have to be flashy and oftentimes the best ecommerce logos are simple.
Consider futureproofing
Some businesses make the mistake of creating a logo that reflects current trends or styles and while this may look superb in 2024, will it still hold up in 5 years? When looking at ecommerce logo tips, futureproofing is important and you should try and make a timeless logo.
Consider the use of a slogan
Some successful ecommerce stores have incorporated a slogan into their logos and this can be incredibly effective. A slogan can be memorable, but it can also reinforce your brand message and personality. When considering the use of a slogan you must look at the length of the text and decide if it fits properly within the proportions of the proposed logos – ideally it shouldn’t look cramped or be a wall of text.
Choose the right logo size and file format
Using professional Shopify design services helps with this, but if you are designing your logo you have to account for the logo size and format.
Generally, vector logos with a file format such as SVG are preferred for logos. This is because they use mathematical calculations to produce the lines and colors instead of individual pixels with file formats like JPEG and PNG. This means that the logo can be resized indefinitely without any loss of quality or pixelation.
Create multiple versions
I advise against creating only one version of your logo and sticking with it because once you have chosen one, it becomes difficult to transition away from that logo and create a different brand identity. Instead, when starting the design process, draft several versions of the logo and poll staff and the public on which they prefer.
Make sure it works in different formats
The main area your logo is used is your ecommerce store, however, it’s probably not the only location. This means that you have to consider where you intend to use it and make sure there is a version that works for each marketing format.
For example, your logo may look amazing on your website, but does it look great on a social media post, or in an article with a different background color?
Listen to customer feedback
I’ve seen many instances where a company has changed its logo only to face negative backlash. The worst thing you can do here when changing your ecommerce logo or creating a new one is to ignore feedback. Instead, perhaps you could create a poll or send out a survey with a few logo designs to see which customers prefer.
Make Your Ecommerce Store Stand Out With an Impressive Logo
When crafting your ecommerce brand one of the first places to start is your ecommerce logo. Out of all the things we see on a website, the logo is often the item that sticks in our mind and a perfectly crafted logo can make your site stand out and improve brand awareness. By using the ecommerce logo tips above you can give it a go and try to produce an iconic logo like Mcdonalds, Nike, Mercedes, or Pepsi!
