The Best Campaign Type: PMax, Search or Shopping

"Let the machines handle it!" - Famous last words of failed ad accounts. We're drawing the line between smart automation and costly mistakes.

"The algorithm changed again!" - Every social media manager, every Monday. We're ecoding the mysterious forces controlling your content.

Think it's impossible to write for both search engines AND humans? We're exposing the crucial difference between content that ranks and content that converts.

Stop leaving money on the table by treating channels like rival siblings instead of a power team. Learn how to turn your marketing mix into a revenue-generating machine.

If you’ve been wondering how to adapt your SEO game in a rapidly changing digital world, this is the episode you can’t afford to miss.

Rankings are up but revenue is down? Time to fix your broken SEO metrics. Skip the fluff metrics and focus on what moves the needle.