Get In Touch
Creating online content is increasingly becoming a dominant trend in this era. Even the rate at which people are embracing online content is dazzling. This has increased significantly the need to stand out from the ever-growing crowd of content marketers. This is where SEO comes in.
It’s crucial to have an SEO strategy alongside your content strategy. Doing so will ensure your posts are as optimized as possible, and SEO tools help with that. Some SEO tools are paid, but that doesn’t mean that you have to spend money to rank. There are tons of free SEO tools that are just as powerful as their paid counterparts and can help you drive more traffic.
In this article, we have compiled a list of some of the best free SEO tools. They are categorized into Keyword Research, Link Building, Analytics, and Technical SEO tools that you can use to better your SEO strategy. Let’s get started!
Technical SEO Tools
Technical SEO is essentially the more involved optimization tweaks that help give your content the best chance to rank for relevant keywords and phrases. It allows you to focus on analyzing how well the search engines are crawling and accessing your website. These are some of the best free Technical SEO tools.
In SEO, speed is everything. The faster your site loads, the better you will rank on search engines, and the more your website’s experience will be enjoyable for visitors. Google’s PageSpeed Insights Tool allows you to analyze a specific page’s site speed and user experience. Additionally, it will show you how to fix any errors on the page to help your site load fast. It doesn’t matter if you are optimizing for tablet devices, desktop, or mobile, it will tell you what to fix.
Siteliner is a tool that allows you to find duplicate content within your website. You need to insert your domain, and it crawls up to 250 pages online. It analyzes the percentage of your website that is duplicate content.
It will then tell you which pages have duplicate content and how much percentage they have. You can then analyze each page and make the necessary changes to avoid too much duplicate content on your site.
This tool tells you everything that’s wrong with your pages, from duplicate meta tags to sitemaps. It looks at every crucial factor when it comes to SEO and content creation. It will even tell you your overall site speed and what you need to fix to get the most out of your site. If you register for a free account on SEO Analyzer, this tool automatically checks for errors each week on your behalf.
Keyword Research Tools
Keyword research is a core part of optimizing your site. Keyword Research Tools make it easier to find the right keywords to target and give you the data that you need to rank for them. It is crucial to find and use the right keywords because when you do keyword research poorly, it can complicate your search and slow you down.
Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool will give you a high-level overview of the keyword you’re searching for. It’s a great tool to use when looking for new ways to fill your social media or content calendar. It shows you how many searches a keyword has had over the last 12 months, all of the keywords your competition ranks for, and suggests content ideas based on the keyword. It is unique in that it provides local keyword suggestions. This is great for sites that are trying to do local SEO.
As the name suggests, this tool helps you track the popularity of topics and trends in your industry over time. It gives you a clear picture of how specific trends change over time and how people’s searching patterns around them change. To use Google Trends, you start by typing in a keyword. Then you’ll see the interest in that topic over time, which regions are most interested, and other keywords that people are searching for related to that query.
Search engines are constantly updating their ranking algorithm to deliver relevant results, but backlinking continues to impact rankings significantly. External backlinks from other relevant and trustworthy sites act as a vote of confidence and help you to build your authority. Here are some tools to help you build your Link network.
Ahrefs Backlink Checker
Ahrefs Backlink Checker is a free tool that shows you the top 100 backlinks to any website you search. To use this tool, enter a URL into their search bar, and you’ll see the site’s domain rating, the number of backlinks, and the number of referring domains.
This free tool is great for some light backlink checking, as well as analyzing your competitors. Even though you’re limited to viewing 100 links, it’s still a great place to start. It shows you the total number of backlinks, links from referring domains, the site’s Domain and URL rating.
In SEO, the higher the authority of a site linking to you, the better off you are. MozBar shows you the domain authority and page authority of every page on the web. If you are going to build links effectively and rank higher, focus on the sites with the highest authority.
Similar to the above tools, SEMRush has a free version of its robust tool. SEMRush is not just for link building. It can provide help with keyword research, on-page SEO audits, content optimizations, rank tracking and much more. You just need to create a free account to access these features.
If you’re already consistently pumping out engaging content and have a solid distribution strategy in motion, the next step is to do a follow-up. You need to know how that content is performing, who’s visiting your website, and how you can engage your audience so they’ll return. Here are some tools for the job.
Google Analytics is the go-to platform for many marketers. It is free, chock-full of features, and comes with the clout of the Google brand name. After you enter the Google Analytics code into your website’s HTML, it measures your goals for you, including which pages a visitor clicks on, how long they stay, and the actions they take. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.
It’s hard to imagine doing modern SEO without access to the data inside Google’s Search Console. The platform helps you make sure your website or Android app is Google-friendly and shows up in relevant search results. This is the most reliable location for information on how Google crawls and ranks your site and is one of the only places where you can get reliable keyword data.
Table of Contents
Get In Touch
Content marketers have to put in days, even weeks, of hard work and time to prepare content. However, it can be disheartening for a content marketer if the content doesn’t rank in the search engine. If it has happened to you, you understand that it’s not a very good feeling, to say the least. Marketers create content to reach their target audiences and anyone else searching for it.
Many marketers and business owners fail to get results from their search engine optimization efforts because of falling prey to common SEO mistakes. SEO is one of those strategies that you can implement in a few weeks, but it takes time to master. The first five organic results account for 71% of all clicks on searc engines. If you want to compete for high-traffic words and phrases, there are a few mistakes that you must avoid so that you can get that first-page ranking.
Here are the most common SEO mistakes you need to avoid to keep your digital marketing strategy intact.
Failure To Set Goals
It is no surprise that you need clear goals to succeed with SEO. Many business owners and marketers ignore this and run SEO campaigns without goals. They believe that SEO will increase their traffic, and subsequently their sales. The problem is, things are not always quite that simple.
For your SEO efforts to pay off, you need to understand what you want to achieve. Is it better quality traffic, more organic leads, or more sales you’re trying to get? Failure to set your priorities straight from the beginning is like starting a journey without knowing your destination.
For example, you may be attracting thousands of monthly organic users to your website, but only 1% of them end up buying from you. In this case, you’re either driving the wrong traffic to your website, or your website is not effective enough in converting visitors into customers. Without clear goals, you’ll end up with a bunch of vanity metrics and not much else.
Not Using Analytics
SEO isn’t only about massive amounts of free traffic. It’s also about converting the traffic. You may easily get caught up watching which phrases are sending you the most traffic, and then get bummed when you can’t rank for those super-competitive, high-traffic keywords. But traffic isn’t all that matters. Sometimes, lower-traffic phrases will convert better because they’re more specific, and getting first page rankings for several of them can drive sales remarkably.
The only way to find out if your efforts are paying off is to track it. Use an analytics package to set up conversion tracking for your keyword phrases, and then compare them against each other to see what’s producing the best results. Google Analytics is used by 56.8% of all websites to track their progress and know what is holding them back. Knowing will help you better optimize your site as a whole and know which efforts are worth focusing on and which ones you should let go of.
Optimizing For The Wrong Keywords
Selecting and using the wrong keywords is one of the most common mistakes when creating content. For example, it’s easy to fall into the trap of optimizing for global keywords when you only offer services to local customers.
As you create content, it’s best to be as specific as possible. Sometimes you’re better off going for more specific phrases, which lead to quicker rankings and more qualified traffic. Other keywords to avoid are those that only bring in visitors looking for free information, not prospective customers interested in buying something.
Beginners tend to make the mistake of using broad keywords that have lots of competition, maybe with several SEO experts working full-time to defend the first-page ranking. 71% of marketers say using strategic and specific keywords was their number one strategy for SEO. Start with keywords that would probably start producing results immediately. You could then optimize for more competitive keywords as your website grows and gains authority.
Writing Poor Content
People online are searching for informative and quality content that matches their queries. But still, we come across websites that write very poorly written content for the readers. Irrelevant content with ordinary writings standards only harms your rankings.
The two most popular ways of creating a large quantity of content are hiring low paid article writers and using article spinners, software that takes one article and re-words it to make it look like several unique articles to search engines. The content might be well optimized, but you also need to consider the impression it’ll give visitors. Search engines, and more importantly, people can tell whether or not content is unique. If it’s not, you’ll lose trust, and you’ll have a much harder time regaining it.
Quality content has consistently been a factor toward gaining traffic and ranking for your site. Search engines have their users’ best interests at heart, so if your content is below standards or irrelevant, it simply won’t rank.
Poor Use Of Links
To get the best out of SEO, it is essential to include quality external links in the content. Always make sure your external links are from a relevant, high-ranked website with a higher Domain Authority. While there are many easy ways to get a high volume of links, you should emphasise quality.
One link from a popular blog might do more for your search engine rankings than thousands of low-quality directory links. Yes, they’re harder to get, but that’s also why search engines place such trust in them. Link building is one of the two most important signals that Google uses to rank your website for search. They are a more reliable measure of the quality of your website.
Using a call to action, like ‘click here, as your link costs you the opportunity of tailoring your anchor text. However, avoid using similar anchor texts every time you link to a page. It looks funny to visitors and can hurt your search engine rankings. Mix it up and use variations of the phrase. It will look more natural to site visitors and search engines.
At Clickslice, we offer extensive link building services to help you grow your traffic and rank higher on Search Engine Results Pages.
Table of Contents
Get In Touch
Are you looking for new ways to improve your website’s search engine rankings and overall SEO? And has it crossed your mind that content marketing might be one possible solution?
SEO, together with content marketing, has changed the digital marketing world. If you’re serious about your SEO, content marketing should definitely be part of your SEO strategy. In this age, SEO without content marketing is like a body without a soul. To be successful, both must go hand in hand. During a 2021 Statista survey carried out among search engine optimization professionals worldwide, 24.6% stated depth and accuracy of content was among the most important factors impacting search rankings.
If you’re wondering if there are any benefits your SEO strategy can reap from content marketing, then you’re in the right place. In this post, what content marketing is, why it’s important for your SEO strategy.
But just before we jump into the interrelationship between SEO and content marketing, let’s look at what the terms actually mean.
What is SEO?
Search engine optimization(SEO) is the process by which a website is enhanced to perform better and rank higher in relevant searches. It is a technique of increasing the quality of traffic and attracting maximum visitors to your website.
What is Content Marketing?
On the other hand, content marketing comes down to sharing valuable and relevant content with your audience. That is free content to assist them in solving their problems and understanding more about a topic they’re interested in. It is focused on using valuable and relevant content to drive profitable customer or client action.
How Does Content Marketing Work?
Content marketing offer readers and potential customers informative and useful material that provides insight and value. It utilizes blogs, social media posts, graphics and videos, to attract traffic, keep them engaged, and move them further along the sales funnel.
According to a study by the Contentmarketinginstitute, 76% of marketers employed a strategic approach to managing content in 2019. They used an approach that formalizes the processes that people and technologies needed to scale and deliver content. Most of these marketers attest to the effectiveness of content marketing to drive traffic to a site with the top goals being:
- To support the organization’s goals and criteria for success.
- Improving the customer experience.
- Generating and nurturing business leads.
Content marketing is a mainstay in the revolution from traditional methods of marketing. For example, a traditional ad may only tell the audience what an organization does, whereas content marketing shares relevant knowledge on the matter at hand and actionable insights that help the target audience to understand why they should take action.
How Content Marketing Works Together With SEO
Now let’s delve into some of the benefits of content marketing for SEO and learn the specific ways that an active content marketing plan can grant you an edge over your competitors in terms of search engine rankings.
Search engines can’t and don’t see websites like you and I do. We can always look at a website with pictures of pet supplies and understand that it’s an eCommerce site peddling leashes, dog bowls, and dog toys. However, search engines like Google have no way of recognizing a website’s purpose unless those words are written somewhere. And that is where content marketing comes in.
The key to SEO success is researching and finding relevant keywords then using them in your content so that you rank higher in the search engine results pages. Astute keywords mainly consist of one or two words. According to Ahrefs, 70.87% of keywords with more than 10,000 monthly searches consist of only one or two words. Using these keywords appropriately and following a strategic approach is fundamental if your content is to rank higher. For one, marketers should never stuff a page with keywords and overoptimize. SEO and content work in perfect balance.
Content marketing requires consistency. Fresh, unique and creative content gets rapidly indexed by search engines and ranks higher than low-value and monotonous content. In fact, according to Carolfoden, 78% of consumers will trust your brand if you create more customized content.
Your content must be able to lure your clients as well as solve a particular issue. As long as you can write influential content by using important keywords and targeting visitors, you are likely to improve on SEO and rank higher. Content quality is the most important factor through which Google determines the relevance of a page and ranks that piece of content. Content marketers brainstorm creative ideas and embed the most important keywords to get content acknowledgement. This is another sure way in which content marketing benefits SEO.
Content Keeps Users on Your Page Longer
If someone is redirected to your website from a search, they can’t find what they are looking for and then they leave right away, it is called a bounce. Usually, the percentage of people who do this on each page on your site is read as your bounce rate.
Google factors metrics like bounce rate into the overall SEO profile on your site. If one of your pages has a very high bounce rate, that’s clearly a sign that there is something wrong with it. According to Forbes, you and your business content have just seven seconds to make that first impression that will encourage users to stick around. Google certainly won’t want to continue ranking a page highly if it’s sending all its visitors right back into the search results.
Content marketing can help you combat a high bounce rate and solve problems like this, especially if it’s done thoughtfully. The longer a user stays on your site, the more they are likely to be converted into loyal brand ambassadors.
Having understood the ways that content marketing can improve your SEO, you may be looking to create a content marketing strategy that both helps your visitors and your site. That’s where we come in. At Clickslice, we are all about making your website obtain high rankings in search engine results. We can incorporate our SEO services with Content marketing to give you an edge over your competition both content wise and in search engine rankings.
Table of Contents
Get In Touch
The race for higher rankings on Google’s first-page search results is a continuous game, so every marketer wants to take their SEO strategies up a notch frequently.
If applied well, some basic knowledge about the more technical side of SEO can often mean the difference between a high ranking site and a site that doesn’t rank at all. But what elements of technical SEO are the deciding factors of a successful website? Before we go into the elements, let’s take a look at what technical SEO is and what it does for your website.
What is Technical SEO?
Technical SEO implies optimizing your website by improving its technical aspects. This is done to help search engines understand your site content and possibly increase search engine ranking.
Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings.
Why is Technical SEO Important?
You apply SEO techniques to your digital marketing strategy primarily to drive traffic and earn money. Improving the website user experience (UX) will help you accomplish your objectives.
Technical SEO is not only there for search engine optimization but also to improve marketing tactics to boost your SEO goals. You need more working marketing tactics to succeed. But an on-point technical SEO makes everything else easier for you to handle.
Many marketers believe that they should focus on the technical details of a website just to please search engines. A website should be fast, clear, and easy to use for your users in the first place. Fortunately, creating a strong technical foundation for your website often coincides with a better experience for both users and search engines.
Now let’s take a look at some important aspects of Technical SEO.
Nowadays, there is no let-off for having a slow website. Most people on the internet are impatient and don’t have time to wait for a page to open. Research by Marketingdive shows that 53% of mobile website visitors will leave if a webpage doesn’t open within three seconds. Such a short time!
If your website is slow, people are more likely to get frustrated waiting for content to load. They’ll eventually move on to another website that will load faster, and you’ll miss out on all that traffic.
Even Google Search Console picks up blogs with good website speed for ranking. Search engines know that slow web pages offer a less than optimal experience. So, a slow web page also ends up further down the search results than its faster equivalent, resulting in even less traffic.
If the bounce rate of your blog or website is high due to slow loading time, it can create a negative impact on the ranking as well. Imagine all the time you have spent creating that sumptuous piece of content, just to be let down by your site speed. It’s definitely not worth it.
Search Engine Crawlability
Search engines use robots to crawl or spider your website before they index it. Web crawlers usually draw on XML sitemaps to identify the web pages that should be indexed. Failing to keep a tidy sitemap makes it harder for crawlers to reach all pages on your website.
Search engines don’t rank web pages that they cannot access. A great internal linking structure will make sure that they’ll understand what the most important content on your site is. If the search bots are unable to crawl and find your website, then you must check for crawl errors. They create trouble for the site in its appearance on the SERP.
These technical errors mean that the audience might be unable to reach your website. Additionally, if there are any crawl errors, a user who typed a search query cannot find the information on the search results.
No Duplicated Content
Having the same content on multiple pages or other sites leaves search engines confused. If these pages show the same content, which one should they rank highest? As a result, sites with duplicated content might be ranked lower.
Unfortunately, sometimes you might have an issue with duplicate content without your knowledge. Due to technical reasons, different URLs can end up showing the same content. For a visitor, this doesn’t make any difference, but for search engines it does. They’ll see the same content on a different URL.
Luckily, the technical solution to this issue is readily available. With the so-called canonical link element, you can indicate what the original page or the page you’d like to rank in the search engines is.
And, to make it easy for you, self-referencing canonical links to all your pages are always a welcome boost. This will help prevent duplicate content issues that you’d might not even be aware of.
One critical ingredient in Google ranking is website security. HTTPS is the etiquette where information goes through web browsers and websites securely. The HTTPS protocol is designed to protect web users from man-in-the-middle attacks.
It makes sure that no one can intercept the data that’s sent between the browser and the site and acquire the information for any purpose. This means that if people must log in to your site, their credentials are safe. To implement HTTPS on your site, you’ll need an SSL certificate.
Google is committed to protecting its users, this is why it made HTTPS a ranking signal. As you can imagine, secure websites rank higher than unsafe equivalents.
But how can you check if your website is HTTPS in most browsers? It’s easy, on the left-hand side of your browser’s search bar, you’ll see a lock if it’s safe. If it’s not safe, you’ll see the words “not secure.” This means that you and your developer have some work to do!
Generally, a technically optimized website is a secure website.
Meta Descriptions and Tags
Metadata is an important structural consideration and it also affects how crawlers interpret your webpage. A meta description makes it clear to a crawler what the title and content of a page are, along with what description should be displayed alongside the link to your site.
Optimizing title tags, Meta tags, and Meta descriptions for SEO is the key to success if you want to make your SEO strategy effective. Thorough keyword research and strategic placement of the keywords help in optimizing the meta description and tags.
Generally, search engines are continually evolving. At clickslice, we are devoted to keeping you up to date with all aspects of technical SEO so that your website is not left behind in top search engine results.
Table of Contents
Get In Touch
Demands on SEO are growing every day, and so are the opportunities. Not only is the discipline expanding, so is the size of the market, which is predicted to reach $1.6 billion by 2027.
In recent years, SEO has evolved from being a siloed practice to a significant revenue channel that is being integrated into content marketing practices and overall digital strategies.
As you launch your site, you may decide that you’re going to stick with SEO for your primary traffic strategy, optimizing everything on your site in a bid to get search engines to give you a favourable ranking to generate traffic. So, you start by doing your keyword research and finding a few phrases that are bringing in massive amounts of traffic.
Now you expect your website to start climbing in search engine results. And it finally does, but not as fast as you’d wish it to. The next thing is you’ll start to ask yourself questions to try and figure out what’s going on, or what you may have done wrong.
Luckily, we have you covered. In this article, you will find ten mistakes that you are likely to make on a new website, together with their potential solution.
1. Looking Forward to a Quick Returns
It takes time for a new site to achieve the SEO results that they desire. This is mainly because site history is one of the website ranking factors considered by search engines, according to Yokellocal.
Internet marketers agree that SEO efforts can be measured between 6-9 months of a major push. To get your phone ringing while SEO ramps up, consider running Google PPC paid ads during the first several months that your website is online.
2. Not Knowing Your Audience
One of the fundamental base principles of SEO is to understand your target audience. That means knowing your consumers to the most minute and granular level. SEO is basically the voice of the customer.
Historical data is still a good method of giving SEO great insights into seasonal trends. However, marketers’ methods to understand their customers have to be more holistic than that.
To solve this issue, marketers should consider looking at the market from which the consumers mostly buy. Understanding the market is understanding the user.
3. Failure to Optimize for The Right Keywords
It’s easy to fall into the optimizing trap for global keywords when you only serve local customers or keywords that only bring in site visitors looking for free info and not looking to buy anything.
When it comes to SEO, it’s best to be as specific as possible. Focus on generic keywords to bring you a lot of traffic, if you’re successful. But how long will it take you, and how realistic is it? Sometimes, you’re better off going for more specific phrases, which usually lead to quicker rankings and more qualified traffic.
4. Having Duplicate Content
Large and small starting companies alike may go for duplicate content on their websites, and overlook it before posting. Duplicate content negatively affects SEO. It’s that plain and simple.
So what exactly is duplicate content? Duplicate content includes any form of matching content, pages and twin product listings across multiple pages. A study by Moz revealed that most people don’t create duplicate content intentionally and that up to 29% of the web is actually duplicate content!
If you often find this to be a problem as you start, there are a host of plagiarism tools online that you can use to check for duplicated content. Many are free and designed for revision and omission from a website.
5. Not Going For What Converts
Many beginners in the world of SEO tend to forget that it is not only about having free traffic on your site, but also converting site visitors.
It is easy to be distracted by watching phrases that send you traffic and forgetting about low traffic keywords. Often, these low-traffic keywords are in a better position to drive sales because they are more specific and appealing to the user.
To avoid making this mistake, you can employ the use of an analytics package to track conversion rates for your keyword phrases. You can then compare them against each other to see what’s producing the best results.
6. Failing to Optimize For Local Search
When you’re setting up a business that focuses on customers within a certain geographic region, it’s important to learn and understand everything that you can about local search. Most search engines, including Google, handle local search a bit differently than more global keywords.
You can start by including region-specific keywords in your page titles and meta descriptions. Then you might also want to include a physical address and a local phone number on your pages, such as in the header or footer so that you’ll show up in the local search results easier.
7. Slow Site Speed
When your site speed is low, it will deter people from trying to access content on your pages, and cost you hard-earned traffic. In the beginning, you have invested so much of your time and efforts to drive traffic from search engines but all that is a waste if the page takes too long to load.
Research by Backlinko suggested that the average time it takes to fully load a webpage is 10.3 seconds on desktop and 27.3 seconds on mobile. This shows that most sites have work to do when it comes to site speed. You can run your webpage through the Google PageSpeed Insights to check the performance of your page to help you understand more about your site’s speed.
The time between when users send a request to access your site, and when it is actually rendered is critical.
8. Poorly Written Content
At times, marketers lack time to create content for their sites, even when it’s new. The two popular ways of creating large amounts of content include hiring low paid article writers or using article spinners – software that takes one article and edits it using different to make it look like several unique articles.
This is however not a good idea, as search engines have become smarter with time. Even if not search engines, people can tell whether or not content is unique and valuable, and if it’s not, you’ll lose trust, and the audience won’t take action.
At clickslice, we have all the necessary SEO services to make your content unique and successful in Search Engine Result Pages.
9. Not Optimizing For Mobile
We are now living in a mobile-first world where most users rely on mobile devices rather than computers. A 2020 study by Perficient showed that 68.1% of all website visits came from mobile devices.
Having mobile-friendly websites will play to your advantage as you look to make your way up rankings. If you haven’t made use of this feature, then your site is also missing out on the most advanced types of design.
10. Not Taking Advantage of Great Link Designs
Hundreds of Cascading Style Sheets will link to your website simply based on having a great design. Additionally, you can look for blogs that do reviews of great website designs in particular industries and ask them to add your website to their list as well.
The high-quality links from these sites likely won’t convert, but they will have a positive impact on your domain authority.
Table of Contents
Get In Touch
There’s more than one reason why some sites get so many clicks, views, and site visitors who are later converted to loyal customers. However, the top reason is that all of these sites have unique, powerful, and engaging headlines for their blogs.
There’s no doubt about it, your headline is the most important part of your article. It doesn’t matter if the actual content in your article is a true masterpiece or complete drivel if no one even clicks through to it in the first place. You have to lure them in first.
According to copyblogger, on average 8 out of 10 people will read the headline, but only 2 out of 10 will read the rest. So what makes a killer headline?
I’d be lying if I told you that there is one right way to write a compelling headline. The truth is, different variations have been more successful over the years. If you follow certain headline formulas, you’ll write headlines that will persuade people to click on your content.
Let’s go on and look at how you can write a captivating headline that will lure readers to your site.
Start With The 4 U's
If you are looking to boost the odds of people actually clicking on your headlines and reading your content, you have to make your headlines as intriguing as possible.
Melanie Duncan’s 4U formula is the perfect foundation for compelling readers to click on your headlines. The 4U formula instructs you to make your headline useful, urgent, unique, and ultra-specific.
Think about the headlines that you actually click on when you’re scrolling through your news feed. Are they headlines that offer something that can help you? Of course, they are.
Similar to the articles that go with them, headlines should identify the user’s problem and offer them a practical solution. How-to articles and listicles are examples of headlines that are useful.
Smart bloggers create a sense of urgency in their headlines to push people to click. Think of creating something similar to the Fear Of Missing Out in your audience’s conscience.
With the number of content that people encounter online every day, you cannot afford to write headlines with no sense of urgency.
Have you ever wondered why so many headlines these days have numbers in them? It’s because they are ultra-specific.
Most people have very short attention spans online. They will find it hard to click on something without knowing what the payoff will be. An ultra-specific headline will let the reader know exactly what to expect from the article.
People like a rarity. Use unusual words, be a bit controversial, or crack a joke. Anything to break up the monotony of the same boring headlines we’re bombarded with every day will help. Show some personality!
Create Classic List Headlines
You may have gotten tired of seeing list posts all over the place, but you have to rethink your stance on them.
Bloggers prefer list headlines because they are clickable and readable. According to Brandongaille, numerical headlines are the most preferred type of headline, mainly because the audience already knows what to expect even before they click.
When creating a list headline, start by thinking about the tips that can help your readers. They must be specific, practical tips that the readers can apply to their lives right away. Include an adjective in your headline to emphasize the efficacy. For example, ’29 legitimate ways to make money online.’
Touch on the Benefit of Your Post
Your headlines need to give the reader an idea of exactly what’s in it for them if they view your post. The headline has to convince them that there are benefits to taking time out of their daily life to look at your content.
It’s all about demonstrating a clear value proposition to your reader, the kind of ultra-specific headline that Mellanie Duncan suggests. To create a headline with this formula, you need to understand your target audience, what search terms they are using to find your post, and what information they hope to find in it.
Look at these headlines, ‘Fast and Easy Ways to Prepare Pizza’ and ‘Create your own Email Account in Minutes.’ Right from the moment the reader sees the headline, it is clear to them that this would be something useful to them.
Check the Length
Regardless of the formula, or formulas, you choose for your headlines, you need to keep an eye on their length. You want headlines to be short enough that they aren’t too lengthy, but long enough to cover all of the information.
The best headlines are the ones you can read in their entirety in the Google Search rankings. This helps in terms of SEO and also readability. If someone can’t read your entire headline in the Google rankings, they’ll be much less likely to click through.
The highest-converting headlines, according to CXL, are the ones between 16 and 18 words. You should try to keep your headlines within this range for the best results.
Appeal to the Reader's 'How To' Instinct
Most readers rush to the internet to find solutions with the main aim of improving their quality of life in one way or another, whether it’s personal or business life.
‘How to’ headlines help you to highlight people’s wants and needs, and then how to meet them. However, since you wouldn’t want to spill the beans, don’t include the process in the headline. That certainly won’t compel readers to stick around for your whole post.
While using this formula, keep your focus on the end result and the real motivations that the reader has. You can write a headline like ‘How to Start an online Business’ or ‘How to Write Irresistible Headlines.
You might be wondering why so many sites are getting traffic to their content, but not anymore. But yours could be better because the answer may be in your headlines. These are the first thing that people see from your brand before deciding whether or not to click over to your copy.
In Article Writing, Content is the king, and the headline is its crown jewel. By understanding the art behind great headlines, you’ll attract your ideal readers, those who convert into paying customers.
Table of Contents
Get In Touch
Guest posting is simply publishing an article on someone else’s website. 60% of bloggers write 1-5 guest posts a month and 3% write more than 100. It has become a massive part of running a successful blog by building potentially useful relationships with other bloggers in a certain niche. It is also an easy way to reach a whole new, relevant audience, and drive traffic back to your site.
In this article, we will show you how to create and execute a successful guest blogging strategy. Our aim is to equip you with all the necessary tools to use guest posting effectively to improve lead generation and gain more visibility for your business.
Determine Your Goals
Before you even start, your first task is to decide what your goal for guest blogging is. This is key in determining the right blogs to submit your guest posts to. Typically, there are three main goals that you should have at the back of your head before you start guest blogging.
- Getting traffic to your website is the main goal here. Traffic is everything in the online world.
- Establishing a name for yourself in your niche is also crucial.
- Although Google is not a fan, building backlinks can also be something to aim for while guest blogging.
You can achieve all these by posting the right content on top blogs. Sometimes you will need to post on a blog with an engaged audience, while sometimes all you need is a blog with a strong root domain authority.
Knowing your goals earlier will help you determine the kind of blog for you to guest post on.
Find Sites to Contribute to
After determining your goals, you’ll have to find a site that accepts guest authors and is looking for the content currently. Beyond that, you’ll need to ensure that posting on the site will help you meet your goals.
But how do you find a site that accepts guest blogging? There are lots of ways to do this. For starters, you can use Google to find these sites by using keywords such as ‘write for us’ or ‘become a contributor.
A site should not only be happy to accept your post, but it must also meet these criteria.
- The content on that site must be focused on your niche. You cannot go on to guest post on a site that has completely different content.
- The audience should also be interested in your type of content. 62.96% of readers perceive blogs with multiple authors to be more credible, so as long as the content interests the audience, you are good to go.
- The blog owner should preferably be active on social media so that you know that they will be promoting your content on their site.
Before You Pitch…
Pitching is approaching site owners to suggest a guest post, But before you do that, you must form a connection with them. For most site owners cold pitches won’t work unless the content is stellar.
Most site owners get tired of irrelevant pitches and poor quality content, according to Pageonepower. For this reason, they’ll only take guest content from people they already know, trust, and are fond of. But the million-dollar question is, how do you become one of those people? Here’s how.
Understand Their Blog Content and Audience
Getting to know and comprehend your target blog’s content is key. Sure, you already know that the content matches your niche. But you need to know even more about that content, such as, what level of audience they are writing for, and what makes most of their content. Is it general concepts or specific, any detailed tutorials? or do they like lists?
How Are The Other Guest Bloggers Doing?
Some sites might accept guest posts, but the audience only ends up tuning in for the blog owner. If there are other guest blogs on the blog, you need to know if they do well. Also, check if the owner gives the guest blogs comments and social sharing. If not, you don’t expect to do so well if your goal is to get traffic back to your website.
Make Your Pitch
The next step in creating a guest posting strategy is to finally sell your content idea to the site owners through email.
Make sure to connect with site owners on social media, so you can tag them when you share the content on their site. You can share anything you like and include a comment so it’s not just a plain link. Commenting on their blogs and signing up for their email marketing newsletter are also effective ways of creating a connection.
Submit a Great Guest Post
The common question when it comes to guest blogging is whether or not you should be using your best content for your guest posting. Actually, it depends on the quality of the blog you are submitting the content to.
If the site has 500-word articles with images, then your content should go in line with that trend. Businesses that blog have 434% more indexed pages than businesses that don’t create content, so having state of the art content on your guest blogs is an added advantage. Below are some tips to make your guest post as astounding as you can
It’s Not All About You
Information about you and your business should be on your author Bio. A guest post should never be all about your business, products, or services. It should be a source of information and not an advertisement. However, occasional mentions here and there won’t do you any harm.
Create Similar Content
Take a close look at posts on the site. If there is any special formatting on their blogs, make sure that your guest post has similar elements matching other posts on the site. For precise content, you can count on us to provide the best SEO services to take your content to the next level.
Include Internal Links
Quality guest post content should include internal links to your client’s posts. This will do you a favour by showing them that you have gone through their content and you understand it.
Generally, guest blogging on relevant eminent sites is a great way to soar levels and achieve the success of already popular blogs in your industry. Follow the strategy above and grab those guest blogging opportunities to grow your business or brand.
Table of Contents
Get In Touch
It takes a good amount of work to appear at the top of search engine results using internet marketing for your target keywords. Luckily, this is where SEO tools come in.
Having a basic understanding of how search engines and keyword research works is just one step towards achieving a good ranking, but it’s never that easy to push your site rank to page one, let alone to the top position of search results.
According to Slideshare, nearly 60% of B2B marketers say that SEO has the biggest impact on lead generation, and this isn’t something you want to ignore. You have to embrace an effective internet marketing strategy if you want to be successful.
The good news is that there is a number of search engine optimization (SEO) tools out there, some free and some paid, that can help you view your website the way search engines like Google see it. This way, you can improve your ranking and relevance for your target keywords.
In this article, we will explore five of the SEO tools that you need to know about if you would to achieve site rank success.
There’s more to SEO than just what you see on the surface. The more you dig, the more data you’re likely to find. With this, you’re in a position to make more informed decisions in a bid to boost your search engine rankings.
Ubersuggest was developed by Neil Patel, a New York Times bestselling author, and one of the top 10 marketers according to Forbes. It is an all-inclusive SEO tool that provides an in-depth look at critical factors such as competitor SEO, keyword suggestions, and content ideas.
Imagine you can reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge over the competition.
The Ubbersuggest tagline says it all, ‘Want more traffic? Ubersuggest shows you how to win the game of SEO’
With Ubersuggest, you can also see the exact content in your space that people are linking to, then approach each of these sites and ask them to link to you. This is all you need to come up with an action plan for improving your link profile and understanding which links will have the most impact on your rankings.
Ahrefs is simply one of the best tools around when it comes to SEO and content marketing. It’s only second to Google when it comes to being the largest website crawler.
It has two standout features;
- Site Explorer – is promoted by Ahrefs as “the best backlink checker tool in the industry” and is capable of providing a detailed backlink profile of any website. Whether you want to learn more about your website, or maybe you want to see what your competition has been up to, this feature does it all for you.
- Position Tracker – We all understand that SEO is all about moving your website up the search engine’s rankings for your target keyword research. Through the Position Tracker tool, Ahrefs helps you to see just how much success you are having in your ranking. You can track keyword research and rankings, or even see how your pages are ranking on mobile devices.
When using the Keyword Explorer, Ahrefs produces the “parent topic” of the keyword you looked up. This is a broader keyword with higher search volume than your intended keyword, but likely has the same audience and similar ranking potential. This provides you with more of a valuable SEO opportunity.
SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. It is an undisputed fan favourite in the SEO community. Marketers love the fact that it lets you easily assess your rankings as well as identify changes and new ranking opportunities.
One of the most popular features of this paid SEO tool is the Domain Vs Domain analysis, which allows you to compare your website to your competitors easily. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, this is the best tool. With it, you’ll be able to compare keywords and domains to figure out what works best in your niche.
Semrush also offers an SEO toolkit that allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword and the keyword’s monthly search volume.
SpyFu is an adept competitor keyword research tool for Google Ads. In addition to keyword research, it helps with Pay-Per-Click competitive research, SEO competitive research, and also the creation of custom lists and domains.
This tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads. You can search your competitor’s website or your own, to easily see how many organic keywords they have. Additionally, you can see how many monthly clicks they get, who their paid and organic competitors are, and the campaigns they’re running with Google Ads. It’s one of the most detailed SEO analysis tools on the market.
While SpyFu has an amazing premium version, most marketers rave about the efficiency of its free features. If you’re just starting out, you can easily grow into the paid features as you start achieving a higher ranking.
As a marketer, you spend a lot of time building backlinks to your website, but two questions will always be floating around your head:
Are there any websites linking back to yours? and Are there times when, for some reason, you lose a link?
Answering these questions can be difficult, especially if you rely on a manual tracking process. The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Fortunately, Linkody can rescue you from wasted time and lost productivity. Linkody allows you to discover, track, analyze and has an easy-to-use interface.
Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken. You can also use the free version of Linkody’s as part of a trial, adding to its reputation as one of the best SEO tools.
When it comes to organic SEO rankings, there is simply no easy way to push your website to the top of the search engines. All that you can do is implement a sound strategy, stick with it over the long run, and be ready to roll with the punches.
Once you combine this approach with some of the high-level SEO tools we have discussed, you’ll have taken the first step of the journey to reach your SEO related goals.
Table of Contents
Get In Touch
We all know how important link building is. It is not the funnest part of SEO, but it is a prominent cornerstone. Despite all its significance, building links is not easy. 65% of digital marketers state that link building is the hardest part of SEO, according to SEO Tribunal. This is why most people struggle to build needle-moving links to their site, regardless of the strategies they employ.
Link Building is a gradual process. It doesn’t just happen overnight. It is also reliant on several strategies that vary in terms of efficiency, expertise, and required resources. For starters, the quality and authority of the pages where you build links play a key role in determining how high you’ll rank in search engine results.
If you are new to link building, or you are just looking to grow your site, you most likely need some insights on what you should do, shouldn’t do, and what strategies are available. If Link Building is done right, it can help your rankings. Done wrong, and your rankings disappear.
In this post, we will go over some of the most successful strategies for link building from professional marketers. They’re especially helpful for busy marketers who have a lot on their plate and want to stay mindful of their rankings. They are Link building strategies that you’ll be able to use with ease.
1. Strategic Guest Blogging
Guest blogging is one of the oldest tactics in the link building book.
But how exactly does it work? You write an article for another website in your niche, link to yourself from that article, and publish it on their website. It’s as simple as that.
In a survey by Semrush, an overwhelming majority of specialists consider Guest blogging to be one of the most effective ways to grow a backlink portfolio. However, there is an old way of mass guest blogging just for links, and that is long dead. You don’t want to post an article on a website that’s not even relevant to your niche and has zero authority, just because you want to get a backlink. That style of guest blogging won’t cut it. Search engines are getting smarter, more advanced and can tell when you’re not guest blogging to add value.
To reap the rewards of guest blogging, you need to be strategic and authentic in your content creation. Make sure that you’re creating unique content for the other site, and ensure that the site is relevant to your niche, authoritative, and attracts your audience.
Guest blogging is a sure way of building links. Just find the right site, create quality content, and join up with the 90% of marketers who utilize content pieces as their main way to generate more backlinks, according to Userp.
2. Repurpose Your Content
Not all link building tactics are outreach-based. It’s very possible to build links by merely changing content to fit in appropriate places such as infographic directories and video-sharing sites.
First of all, your content needs to be in an appropriate format for you to be able to do that. This is where content repurposing comes in.
For instance, let’s say you have an amazing interactive infographic that you’ve poured your heart and soul into creating, and you wish it had a wider audience. Well, why not transform that content into a different format, such as an infographic or video? Then can submit that content to infographic or video-sharing websites.
Using infographics results in the exposure of your content to a broader audience. This is good because more eyeballs equal more links. Articles with infographics actually earn 178 percent more links than those without, according to Venngage.
3. Utilize Influencers
Every industry has important key players, and taking steps to grow influence will encourage backlinks from other websites. Posting and sharing relevant case studies are helpful tools in this strategy.
Cultivating influence requires a company or brand to provide value to other members of their industry. Once a brand has established an authoritative or expert image amongst its community, it’s more likely that others will cite or link out to their content.
Utilizing influencers is another way to increase brand awareness. The right influencers provide a bridge to new traffic, and this introduction can lead to conversions and future backlinking.
Building a relationship with the webmaster and decision-making figures of a website is not as easy as it sounds, but it is key for this tactic to work and the results are often worth the effort on both sides. As Join notes, the influencer will gain more credibility because they included some references, and you will become the valuable reference that they made.
So how do you know the right influencers to approach? To find strong potential leads for both industry influencers and guest blogging sites that have proven themselves in your niche, a keyword search will prove pivotal.
4. Get Active On Social Media
Being inactive on social media is doing your brand website a disservice. Social media has revolutionized the marketing space and can be a welcome boon for your link building plan and guest posting efforts.
In an industry survey by Link-assistant on how SEO professionals build links, the results showed that most specialists use social media for link building, with 88% using links on social media profiles and 81% sharing their social media content.
After creating your website, become active on social media by sharing new posts, images, and updates. There’s no better way of helping your fans find what they want to see than by sharing it on multiple social media platforms.
Social media does not require any form of experience, just know your audience better, and you can easily boost engagement. Consequently, you’ll expose your brand and site to more people who could share your best posts with their target audience.
The exposure that social media creates is unmatched. Creating a website without accompanying it with a Social media page is equivalent to not creating it at all.
5. Keep Track Of Your Backlinks
Most people spend time and money to get new links, but they don’t track their status. This comes as a result of commitment or just laziness.
Without tracking your backlinks, how will you know whether to build more or pause? You may have over 1000 links pointing to your web pages right now, but when you check it after two or three months, some of the links might be gone.
You don’t have control over the blogs and authority sites that link to you. The site owners can easily remove your link from their post or resource page without notifying you.
This is why it’s important to monitor your backlinks and make sure that you maintain steady levels of traffic and higher rankings.
Table of Contents
Get In Touch
Presently, search engine optimization is the most important form of digital marketing. Gaining organic traffic, reputation building and the promotion of your business are goals of website optimization.
Your company’s Website may look great, with plenty of multimedia sizzle. But if the site isn’t consistently attracting targeted visitors and converting them into customers, then it’s not doing its job, and this can negatively affect your revenue.
If you want to make your business visible on the leading search engines and grow traffic for your site, you need an expert to do the job for you. Hiring an SEO consultant is a great investment into the long-term growth of your business, provided you hire the right one. But what do you even look for in an SEO expert?
SEO results highly depend on the strategies of the specialist you hire and their campaigning style. So, while hiring an SEO professional, you need to ask the right questions and consider certain important things.
Your assessment of candidates should focus on the following factors.
Anyone can set up an SEO Agency overnight and call themselves an SEO expert, but that doesn’t mean that they know what they are doing.
There are hundreds of little things that go into the bigger picture of doing SEO and it takes many years of experience to know what works and what doesn’t.
While hiring an SEO professional, you need to make sure that you find yourself an experienced one. Communicate with them well to know their years of experience and success in the field.
The SEO market changes quickly, and an SEO professional has to stay updated with this capricious field. So, while hiring one for your website, you should ask a lot about their years of experience in the business. Their qualifications, success rate, and approach to being up to date with the changing courses of the market should also be subjects to bring up in inaugural conversations.
Proven Track Record
It’s easy to talk a good game in SEO, but it’s another thing to have happy clients.
When choosing an SEO consultant, look for a track record of producing desirable results for businesses similar to yours. This is the most effective method to check whether the SEO service provider you have contacted is the right one for your website.
If you have chosen an experienced SEO expert, they will be more than happy to share their previous work records and success to establish their competency. A proven SEO consultant should also show how multiple optimizations that they used contributed to the clients’ bottom line.
You can verify their claim by reviewing the previous jobs that they are associated with at the review sites. Check out what their previous clients are saying about them. Thus, you can pick the right SEO professional for your company.
Here at ClickSlice, you will get SEO experts with a proven record of successful SEO work for established and new websites. This is a necessary factor considering the rising number of snake-oil salesmen on the internet these days.
Understanding of SEO Levels
Search Engine Optimization consists of three tiers:
- Technical – This is the structure of a site that, more than often, determines how easy or difficult it will be for search engines to crawl and index your content.
- On-page optimization – involves using such elements as keywords and HTML tags in ways that help to generate increased search engine traffic to your site.
- Off-page optimization – off-page strategies such as link building help you increase traffic on your site.
You should make sure that you can get personalized services from the expert and off-page SEO strategies to increase awareness of your content on other websites through social media posts, press releases.
Knowing this, it goes without saying that the expert you hire must be up to date on best practices and the latest trends in SEO. They should have a strong command of SEO toolsets and platforms that facilitate keyword research, competitor analysis, and backlink optimization.
Of course, you don’t want a one-dimensional SEO expert. You need someone who will approach their strategy from all three angles to maximize success.
It is better to get yourself an SEO professional who doesn’t promise overnight results. Does the expert focus on conversions – converting a visitor to your site into a customer – or are they more concerned with search engine rankings?
Ideally, Getting ranked on the first page of the search engines is not the goal. Also, high traffic is not the goal. All you need is valuable, relevant traffic that generates leads. But that is not easy.
The focus of any SEO strategy should be to accomplish a relevant goal, with a realistic strategy, like increasing conversions, and not achieving a certain rank. A top-notch SEO expert will carve out a strategy that will set you up to consistently be and remain competitive in the search channel by developing a genuine insight into the product, the users, the revenue model, and the competitive landscape.
One sign of a blue-chip SEO expert? They will always start by asking you lots of questions around the business to inform their thinking on building your online visibility.
Find a Creative Geek
When looking for an SEO consultant, you want to hire someone who can come up with ideas, implement them, and measure their impact.
An SEO needs to be comfortable doing relatively geeky analytical and technical stuff day in, day out. The expert will have to crunch through a lot of data and spend time to come up with new ideas and strategies, so they should have a certain sharpness and ability to draw insights.
As Rand Fishkin cites, Finding an SEO who can recite the IP addresses for all of Google’s crawlers is great, but finding one who’s deeply curious and constantly investigating how that crawler works is even better. Ever-growing knowledge is a craveable trait in an SEO Expert you’d want to hire.
There are a lot of self-proclaimed SEO specialists out there, but true experts are few and far between. When hiring an SEO Expert, separating the wheat from the chaff takes time and effort, but finding the right expert to help you grow is well worth the investment.
Thanks to the mentioned factors, you are now aware of hiring methods, skillset, and things to remember about hiring SEO professionals. Give a boost to your business with effective SEO services and drive, not just traffic, valuable traffic from search engines.