When it comes to SEO, there is a long, possibly endless list of things to consider. From keyword research to social shares; content strategies and backlinks; images and H tags – there’s always more you can do to boost your SEO rankings. But what about site functionality?
In a race to get to the top of page 1 on Google, most business owners embark on intensive SEO campaigns. However, they tend to focus on things like content, outreach, local citations and social media activity. While these elements are all critical to successful SEO, there is one important area that gets overlooked: site functionality.
What is Site Functionality?
Site functionality simply refers to what your website is capable of and how well it works. If your site’s secure, easy to navigate and free of errors, chances are it’s got good functionality. A website that’s full of broken links and delivers a poor UX, on the other hand, definitely has poor functionality.
Your website is the centrepiece of your online presence, so it’s vital that it impresses visitors and transitions them through your sales funnel. Whatever goal you’re working on – whether it’s increasing brand awareness, optimising conversion rates or cultivating customer loyalty – good site functionality is critical to your success.
However, site functionality doesn’t just have a direct impact on sales and user satisfaction; it affects your SEO too. In fact, site functionality is one of the key areas that Google assesses when ranking your webpages.
By overlooking site functionality when planning your SEO strategy, you’re ignoring one of the most basic elements. Good rankings rely on optimum website functionality. Make this the basis for your SEO activity and you’ll be off to a great start.
Improving Your Website’s Functionality
Optimising site functionality doesn’t have to be as difficult as it sounds. You might find that you’ve already got some of these points covered and, if not, you’ll have the insight you need to turn things around. To find out what changes you need to make, take a look at some of the aspects of site functionality that impact your SEO rankings:
1. Mobile usability
An increasing number of people are accessing the internet via mobile devices. Advances in technology, Wi-Fi and 4G/5G mean it’s easier than ever to get online using a tablet or smartphone. Of course, the reduced cost of data and widespread availability of public hotspots has helped the mobile trend to flourish too.
In fact, mobile internet use has increased so much that Google has switched to mobile-first indexing. Essentially, if your site isn’t mobile friendly, you’re not going to get the top rankings you’re after. While businesses used to rely on two separate sites – desktop and mobile – this approach limits your SEO success and requires twice the work.
By using responsive web design, you can satisfy Google’s mobile-first indexing algorithm and ensure users have a positive UX, regardless of what device they’re using.
2. Site speed
10 seconds might not sound like a long time but sit behind a screen and set your stopwatch. It sure feels like a long time now, right?!
If your webpages take anywhere near to 10 seconds to load, then you have serious functionality problems. In fact, Google has confirmed that a very slow loading speed is a negative ranking factor. This means you could actually harm your rankings by failing to address this issue.
On mobile devices, your site really needs to load in under 3 seconds. However, even loading speeds of 2.9 seconds will only put you ahead of 50% of sites on the internet. Upgrading to a better server or hosting provider is essential if you aren’t getting the speeds you need to rank highly.
If you’re still not convinced, monitor your bounce rate at existing site speeds and check them again when your loading speeds are reduced. Users are impatient when it comes to waiting for a webpage to load and you could be losing a substantial part of your audience simply because your site’s too slow.
3. Website Security
People like to engage with businesses they trust. No matter what industry you operate in, chances are you’ll be asking users to part with information when they visit your website. Whether you’re collecting email addresses for a newsletter subscription or processing sensitive financial information via online sales; users won’t give up their details if they don’t trust your brand.
Most users are aware of the difference between http:// and https:// in a URL, so make sure your security certificates are in order. However, users won’t generally spend time investigating a site to determine its authenticity or assess its security measures. Instead, they’ll rely on the overall aesthetic, functionality and security indicators.
Whatever security measures you take to safeguard your business and your customers, make sure you advertise them! Badges, graphics and imagery are widely available when you implement site security, so ensure they’re displayed clearly. This is particularly important on sites that offer online transactions but, even if you don’t process purchases online, be sure to let your users know just how seriously you take their online safety.
Boost Your Rankings with the Right SEO Strategy
These are just three site functionality issues that have an impact on your SEO rankings. There are plenty more functionality elements that affect your rankings too, so it’s important to take a comprehensive approach when you’re evaluating your site’s current performance.
Once you’ve covered the basics of site functionality, it’s time to begin working on other areas. Both on-page and off-page SEO is critical to overall success, so you’ll need to consider your site layout, content strategy, outreach, PPC campaigns, social media performance, influencer links and much, much more.
If you don’t have an in-house SEO team, chances are you won’t have the time or the resources to implement a sure-fire SEO strategy. Fortunately, you don’t need to worry. At ClickSlice, we specialise in creating, implementing and delivering successful SEO campaigns. To find out how we can transform your business, contact us today on 020 3287 3638 or email us at firstname.lastname@example.org.
Whether you’re a sole trader working alone or heading up a growing enterprise, you’ll want to make the most of the tools at your disposal. When it comes to marketing, leveraging your digital assets with the right tools offers high rewards.
Using the right selection of online marketing methods enables you to maximise results while minimising costs. The potential to substantially increase your sales while reducing your outgoings is irresistible for any business. For SMEs, however, the ability to make enormous gains from even modest resources could be your route to commercial success.
If you want to increase your sales and get the most from your budget, check out the 5 marketing tools you need to be using now:
1 - Backlinks
Backlinks are critical if you want to work on your SEO and increase your Google rankings. Every business owner knows they need a website to succeed. But are you doing everything you can to increase its visibility?
Your webpages need to rank highly for relevant keywords so that users can see your content. One of the most effective ways to achieve high rankings is via backlinks. When other credible sites feature your links, it boosts your rankings in two ways.
Firstly, securing a backlink on a popular site promotes your brand and allows users to clickthrough directly to your content. Secondly, having backlinks on high authority domains elevates your content in the eyes of Google. As a result, your credibility and authenticity increase, thus leading to higher rankings and more traffic.
2 - Video Marketing
Video is the most popular type of online content, so it’s essential you’re using it. According to HubSpot, more than half of consumers want to see more video content from brands they’re interested in. What’s more, Wyzowl maintains that 8 out of 10 people have purchased digital content after viewing a video featuring it.
Many small businesses steer clear of video marketing because they assume it will blow their budget. While it’s true that producing great video content can require more resources than other online marketing tools, this shouldn’t prevent you from leveraging your engagement with video content. Although you may need to input more resources, the increased brand awareness, engagement and sales will offer an impressive ROI.
Remember – don’t just share your video content on your website. Users watch a billion hours of video a day on YouTube alone and millions of users consume video content across social media platforms. Sharing your videos on external sites will ensure your content is visible to your target audience and provide them with a direct route to your website.
3 - Influencer Marketing
Often categorised as affiliate marketing, influencer partnerships can take many forms. If you offer an influencer a commission for every sale they facilitate or a kickback for every user they direct to your site, you can implement a traditional affiliate marketing model. This works particularly well for SMEs because you’re only paying for the value you actually gain.
Alternatively, you may want to fund your influencer marketing by paying a flat fee for placements, promotions or endorsements. This means you’ll get to keep the entirety of the profits you make as a result of the campaign, although it does involve a higher level of risk.
Influencer marketing is a relatively new form of online engagement but it’s one that’s grown substantially over the last 18 months. As brands realise just how much sway influencers have over their target demographics, the benefits of partnering with them are all too clear.
If you’re looking for a way to fast-track engagement or you want to build your customer base in record time, an endorsement from a well-known influencer can help you to achieve your goals. Simply remember to select your influencer partners based on their credibility, audience and impact. By doing so, you’ll ensure that your products and services are being endorsed by someone your target demographic trusts and, crucially, by someone who has a direct impact on how they behave online.
4 - Local SEO
Any enterprise can benefit from local SEO, but SMEs are perfectly placed to add value to their business with local search engine optimisation. If you operate from a customer or client-facing location, you’ll obviously want to promote your premises within a specific geographical area. To do this, you’ll need a strategic local SEO campaign. As your brand becomes the go-to business for relevant products or services in the area, you’ll begin to outperform your competitors and secure a larger share of the market.
However, it isn’t just bricks and mortar businesses that need local SEO to succeed. Even if you operate solely via the internet, a local SEO campaign can boost your brand in more ways than you might think.
When you’re implementing a digital marketing initiative, it’s tempting to try and target everyone. After all, the more people who engage with you, the higher your profits can be. In reality, however, successful marketing requires a more nuanced approach. Attempting to target everyone with the same content and delivery methods won’t just be ineffective; it could inadvertently harm your brand.
Instead, it’s important to segment your target audience. By recognising the different needs and wants of these segments, you can cater to them directly. This enables you to provide tailormade content that piques their interest, responds to their needs and persuades them to purchase.
As you segment your target audience, their geographical location is just one factor that could have an impact on their online behaviour and consumer footprint. Due to this, you’ll want to use local SEO to cater to your target demographic and provide them with the content, products and services they’re actively looking for.
Marketing for Success
Successful marketing means leveraging a wide variety of tools and methodologies. To achieve your goals and grow your business, you’ll a need affordable, results-driven digital marketing strategy. And that’s where we come in.
To find out how we can help you grow your business, contact ClickSlice now on 020 3287 3638.
As millions of people acclimatise to life in lockdown, the internet is proving to be more vital than we ever could have imagined.With so many people spending time online, digital marketing offers higher returns than ever before.
Facilitating remote working arrangements and keeping people connected, the internet has been central to the global response to COVID-19. Of course, the internet isn’t just providing a crucial tool for work and relationships. It’s also critical to delivering a wide range of at-home entertainment to billions of people around the world. From streaming services to online gaming, there are a variety of ways to keep boredom at bay via the internet.
Although digital entertainment was growing significantly prior to the coronavirus pandemic, the introduction of lockdown restrictions has fuelled the trend. While some people are using internet entertainment platforms more often, others are signing up to online streaming sites, multiplayer games and forums for the first time ever.
How is Your Business Coping with COVID-19?
The impact of COVID-19 on the business community is not yet fully known. Some industries are experiencing phenomenal demand while others are unable to operate and remain at a standstill. For many businesses, the pandemic has thrown up logistical and practical challenges which require creative solutions.
You may be offering new services in a bid to overcome social distancing measures, for example, or slowing down production in order to accommodate a reduced workforce. Some firms are increasing in-house automation, while others are relying on emergency loans to provide a much-needed injection of funds during a difficult time.
Although different industries, sectors and businesses will require varying responses to survive the economic impact of COVID-19, there’s one thing that’s universal: the need to engage with your target audience.
No matter what demographic you serve or what industry you operate within, maintaining engagement is critical to business survival. When your company is present and active online, you can keep your existing customer base up to date on how you’re operating. Furthermore, your efforts and contributions to the national and global response should be widely shared amongst your loyal fanbase.
However, it isn’t just engagement with your existing customers that you need to focus on. At a time when consumers and businesses are struggling to access the products and services they need, there is a significant opportunity to attract and acquire new customers.
Digital Marketing During Times of Crisis
As we explained last month, many businesses reduce their marketing activity at the first sign of economic difficulties. Perhaps understandably, many people assume that a temporary suspension of marketing activities will reduce their outgoings and enable them to redirect funds to critical bills. However, abandoning your digital marketing strategy now could be disastrous for your business.
Marketing your brand isn’t a one-off activity. It begins from the moment your brand is conceived and should continue even after you stop trading. Ceasing marketing activity during a time of unprecedented global difficulty means you’re effectively abandoning your customers and your target audience. In short, it doesn’t show the kind of loyalty you would hope to see from your regular customer base.
A lack of marketing means you’ll miss out on the unique opportunity to serve your audience when they need it most. In fiscal terms, this equates to turning down business and giving profitability the cold shoulder.
Regardless of how COVID-19 has affected your operations, successful marketing activity can keep you engaged with your audience. When they think of related products and services, you want to ensure you remain in the forefront of their minds. Even if you’re unable to offer your usual USPs, you can still generate goodwill amongst your target demographic. Not only is this good practice, it’s vital if you want to return to a prominent position in the market.
Re-start Your Digital Marketing Activity Today
If you’ve already stopped or reduced your marketing activity, there’s no need to panic just yet. It’s not too late to reengage with your audience and get your brand back on message. If you want to use all the tools at your disposal to keep your business thriving amid COVID-19, take a look at these top marketing tips:
Social Media Marketing
People are spending an increasing amount of time on social media platforms, so it’s time to ramp up your own social media activity. Creating new content and repurposing existing material is a great way to inform, entertain and engage with your target audience across all social media sites.
The ultimate way to increase organic traffic to your website, updating your SEO strategy will enable you to acquire a new raft of customers. As online behaviour changes in response to COVID-19, your SEO strategy needs to evolve accordingly. With an emphasis on keyword research, you can understand how your target audience are searching for content. Once you’ve got this information, you can update your SEO strategy accordingly. By doing so, you’ll climb the rankings and secure a top spot for your webpages.
Paid advertising is always an effective way to increase your reach and it offers remarkably swift results. If you’re eager to get your brand back up and running, an innovative PPC campaign can help. Offering highly targeted advertising, you can increase your conversion rate at a time when sales really count for everything.
Kickstart Your Business with ClickSlice
When you’re dealing with financial uncertainty, it’s essential that your marketing activity offers a high return on your investment. To achieve this, you’ll need to ensure that your digital marketing delivers measurable and actionable results.
At ClickSlice, we work with businesses across a range of industries to increase brand awareness, boost conversions and enhance profitability. By increasing your rankings, optimising conversions and turning your brand into a social media powerhouse; we’ll help you overcome the challenges you’re facing.
In times of economic hardship, many businesses impose cost saving measures in a bid to reduce expenditure. As companies adopt different strategies in an attempt to cope, well-honed contingency plans are being rolled out.. However, the recent outbreak of coronavirus is having a greater impact than almost anything before it. As a result, even the most well-prepared companies are struggling to stay afloat.
For small businesses, in particular, the economic outfall will be hard to overcome. Already, firms are significantly reducing their marketing budgets or scrapping them altogether. Although this may seem like a savvy way to save money, failing to market your business now could make it harder to recover in the long term.
All organisations will be affected by the pandemic that’s sweeping the globe but there are ways to mitigate the impact it will have on your business. With the right leadership, making the decision to maintain your marketing now could help your business overcome the widespread threats it’s facing. Here’s why:
Retaining Your Customer Base
As any business owner knows, acquiring customers is costlier than retaining them. That’s why companies place a significant emphasis on securing repeat business and increasing customer lifetime value. Failing to implement marketing activity now means there’s a good chance your existing customer base will be lost. So too will the investment you’ve made into cultivating this loyal band of customers.
If your brand is able to suspend trading, there’s no guarantee your customer base will be waiting for you once you’re able to return to the market. Having to start from scratch and build a new customer base may be a burden too far in upcoming months. To avoid this risk, maintain your marketing activity now and let the comparatively minimal investment pay dividends in the future.
Low Cost Marketing
Traditionally, companies reduced their marketing and advertising efforts when they needed to cut costs. However, offline advertising was far more costly than new forms of digital advertising. Today’s marketing methods offer better results at a fraction of the cost. By reducing your digital marketing activity now, you could make a relatively small saving but lose far more in terms of income.
As many companies use a combination of online and offline marketing, modifying your budgets may be prudent. By reducing offline advertising, for example, you could save significant resources and minimize your costs. Conversely, investing these funds into digital marketing will help you to connect with your target audience and maintain your place in the market.
Launch New Products and Services
The majority of businesses are looking for new ways to trade amidst the confusion and disruption caused by coronavirus. Depending on your sector, this may mean delivering your services in new ways or launching different product lines. To do this, you’ll need to make your target demographic aware of your company’s intentions and upcoming events.
Digital marketing is the most effective way to do this in times of economic success and the same is true during times of financial hardship. With low cost campaign options, widespread reach and profitable results, digital marketing will enable you to convey critical information, such as service changes, to your target audience.
Increasing Internet Usage
One of the reasons digital marketing is so effective is because so many people use the internet regularly. In fact, over 3 billion people worldwide are online. With people spend more time in self-isolation, they’re turning to the internet more than ever before.
An increasing number of people are logging on to work, to communicate, to socialise and to ease their boredom and anxiety. Companies who choose to continue marketing their businesses online will have the opportunity to reach a growing audience. No matter what demographic your target market consists of, they’re present on the internet in growing numbers and digital marketing gives you the tools you need to connect with them.
Maintain Brand Loyalty
Retaining customers and gaining their trust is always a top priority for businesses and it should be one of your main focuses now. As society faces an unprecedented threat, people are turning to brands they trust for information, guidance, support and even entertainment and distraction.
Digital communication is the fastest way to issue a message or reach your audience. As businesses are forced to respond swiftly to changing government guidelines, digital marketing is the only realistic way to communicate with your customers and target audience in these times.
Whether you need to issue real-time updates about changing business practices, you want to reassure customers that you’re still providing services; or you simply want to offer people a light-hearted diversion in a difficult time, digital marketing is the way to do it.
From tweets and Instagram stories to video messages, emails and blog posts; digital content can be delivered directly to your customers and shared worldwide in a matter of seconds.
Maintain Your Business with Digital Marketing
At ClickSlice, we understand the benefits digital marketing can bring, now more than ever. We’re working hard to ensure businesses can overcome the troubling times ahead. With a compassionate, nuanced and strategic approach, our dedicated team is working diligently (and remotely!) to help our clients retain and improve their place in the market.
Whether you’re an entrepreneur with a growing business, an owner of an established SME or running an international company, we’re on hand to provide the advice, assistance and expertise you need to navigate this unchartered territory.
Talk to us today on 020 3287 3638 or email us at email@example.com
Your click-through rate is one of the most important metrics to monitor. In fact, many people see their CTR as the most important measure of their online marketing campaigns. But what impact does your CTR have on your SEO? Conversely, how does your SEO affect your click-through rate?
With so many aspects to consider, we take a look at the relationship between click-throughs and SEO success. Read on to find out how to enhance your SEO and increase your CTR…
What is CTR?
Your click-through rate, or CTR, tells you how many people have clicked on a link to your website. If 100 people see your advert and 10 people click on it, for example, you would have a click-through rate of 10%.
A well-executed marketing campaign includes persuading users to visit your website or landing page. The first step is getting your advert in front of your target market. A high number of views or ‘impressions’ means that your adverts are being displayed in a good position.
The second element involves increasing the number of people who actually click on your link. With well-written adverts, for example, you can enhance your CTR and see an increase in your traffic.
Increasing your click-through rate means that more people are clicking on links and, therefore, visiting your site. Furthermore, high click-through rates are linked to better rates of conversions too. As well as sending more traffic to your site, a higher CTR should mean that your sales increase accordingly.
Ultimately, a healthy CTR indicates that your online marketing campaigns are working. By hooking prospective customers with your marketing content, you’re enticing them to visit your site. At this point, you can deliver substantially more content and persuade them to engage with your brand.
Does SEO affect click-through rates?
Absolutely. Search engine optimisation determines where your webpages rank for specific keywords. If you’re the first result when people search for ‘bakeries in London’, for example, more people are going to see your advert. When compared to ranking on the third or fourth page, for example, the number of impressions you will receive is dramatically different.
When your adverts receive fewer impressions or views, less people will be clicking on your links too. On one hand, this isn’t too problematic. Consider the following example:
Advert on page 1 of Google receives 10,000 impressions and 1,000 clicks = 10% CTR
Advert on page 4 of Google receives 10 impressions and 1 click = 10% CTR
Statistically, your CTR remains the same in both instances. This means your content is working well and is persuading 10% of users who see your ad to click on it. In reality, however, there is a significant difference between getting one click and getting 1,000!
By increasing your impressions, you can, therefore, increase your CTR too. To achieve this, you’ll need to enhance your SEO and improve your rankings.
Fine-tuning your marketing content will, of course, have an impact on your click-through rate but, if no-one is seeing your ad, then they can’t click on it. By using SEO to rank highly for relevant keywords, you can increase your organic CTR. As a result, your web traffic will increase, as will the potential rate of conversions.
Does CTR affect search engine optimisation?
This one is a little bit trickier but bear with us and we’ll explain. Google is notoriously secretive when it comes to their ranking algorithms. We know that some factors, such as the quality of your content, undoubtedly affect your SEO rankings.
However, Google has been reluctant to confirm or deny all the factors they take into account when ranking sites. This has led to differing opinions over what really matters when it comes to SEO. Despite this, most SEO experts now agree that your click-through rate does have an impact on your rankings.
Search engines set a baseline of how they expect a webpage to perform in terms of CTR. If your ad is current halfway down page two of the search results, for example, Google might expect you to have a click-through rate of 3%.
If your advert starts over-performing and your CTR soars to 15%, for example, Google is going to start wondering why. Furthermore, it will be keen to capitalise on your success and should, therefore, rank your webpage more highly.
Conversely, if Google expects your advert to have a CTR of 3% and you’re only achieving 1.1%, this could send you further down the rankings.
Whilst this hasn’t been confirmed by Google itself, the latest data does appear to show that your CTR will impact on your SEO rankings. Due to this, it’s important to keep your CEO to the baseline level or above it.
Increasing your CTR
In essence, SEO and CTR have a symbiotic relationship. They are innately linked and typically perform best when they are both fully optimised. Due to this, it’s important to implement effective SEO strategies. Similarly, you’ll want to monitor your CTR to determine how successful your SEO campaigns are.
Whilst the relationship between CTR and SEO is important, don’t lose sight of the value of CTR as a single entity. When people are clicking on your links, it means they’re visiting your site. This is the main aim of any SEO activity, so a high CTR should always be welcomed.
To achieve consistently high CTRs, however, you’ll need to put the effort in with your SEO. Fortunately, help is at hand. If you want to learn more about improving your SEO performance, why not get in touch with us?
With in-house SEO experts ready to answer your burning questions, we can provide all the info you need when it comes to enhancing your SEO, boosting your CTR and increasing your ROI! To talk to a member of the team, contact ClickSlice now on 020 3287 3638.
Over the years, it’s become increasingly harder to get prospects to visit a website. Given the rapid rate at which search engine algorithms change, it’s likely that this will keep on being an arduous task in the foreseeable future. Once you factor in the fact that online businesses are increasing in number, you can clearly see that competition will keep being stiff.
As you start out, be prepared to register almost zero traffic on your website. Having revealed this, you need not despair, we’re committed to helping you get more traffic to your brand new website in a couple of days. If you’re able to stay consistent, you’re likely going to see all your hard work come to fruition.
While this may seem like a no-brainer, there are still plenty of businesses today that are not active on social media.
Before you create a social media page, it’s important to first conduct proper research on your industry and your customers’ preferences. Once all this is ascertained, you’ll have a good idea on which platforms are ideal for your business and where your customers like to flock whenever they’re online. Failing to conduct proper research may see you in trouble as you’ll be operating from a point of darkness.
If you’re a B2B business, then, it’s advisable to check out LinkedIn. It all depends on the nature of your enterprise and what you’re looking to achieve.
If you’d like to become visible in a short span, then, it’s safe to play with the right set of hashtags and monitor your quick progression on platforms like Twitter. Since hashtags act just like keywords, it becomes easier for customers to spot your business as they scroll through their feed or as they’re searching for information online.
Importantly, you need to always remember that content is king. If you’re really looking to leave a good impression in the minds of readers, make sure you come up with scintillating content. With this approach, your clientele will find it easier to connect with what you’re really saying and chip in with a suggestion or two.
You can also develop backlinks as you interact with people on social networking platforms. While at it, it’s vital to remember that these platforms thrive on human interaction, so try to strike a balance between site promotion and socialisation.
Search Engine Optimisation is the way to go if you’re looking to grow your audience. At present, projections show that 51% of all website traffic originates from organic search and another 10 percent from paid search. With these numbers, it’s clear to see that you need to have a solid plan in place to really stand out in search results.
Since your audience is targeted, you’ll have a higher chance of converting them into willing buyers. As a consequence of the high number of prospects coming to your website, you’re likely going to register more returns for your investment.
Content optimisation for search engines is definitely something you need to try out. Making small tweaks to your content like the manner you arrange your image alt text can make a big difference. The same applies to add meta descriptions and creating internal links to new content.
As you go about writing and publishing content, always be on the lookout for opportunities to introduce internal links. This kind of linking can enhance your SEO strategy and provide meaningful content to users.
Since there are so many channels out there that offer amazing tips and advice on how to grow a brand using proven SEO strategies, we’ll be reviewing a couple of channels which caught our eye.
As the co-founder of two reputable companies, Crazy Egg and Neil Patel Digital, Neil Patel happens to be one of the most brilliant minds in the digital marketing scene.
With years of experience under his belt, Neil Patel has built a brand that claims to be the #1 source for all things marketing. On his website, you’ll be able to get plenty of content that offers practical solutions to common hurdles in the digital marketing scene.
Always eager to please, Neil Patel has subdivided the content on the page into two categories: beginners and expert. To ease comprehension levels, he’s further grouped them into playlists for you to choose depending on the level you’re seeking inspiration from.
On many occasions, he’s stated that he usually looks at both the qualitative and quantitative aspect of any business venture. Since the quantitative is all about numbers, he likes to review things like drop off rates in a funnel, time spent on a site and the bounce rate. On the flip side, qualitative deals with feedback from users via methods like surveying.
His unique approach to digital marketing has seen him make a name for himself whilst making bank.
Having initially began as a SaaS provider in 2004, Moz has rapidly expanded to become an authority when it comes to SEO. Despite the fact that many people still perceive the platform to be a software company, Moz does an incredible job as a specialist search marketing content hub. The editorial team at Moz now highlights various phenomena like CRO, technical SEO, blogging, and PPC. With a ready client base, Moz regularly shares information about the latest trends in the search marketing world.
Their video content is structured in such a way that it appeals to their multi-faceted demographic. By diversifying their content, they are able to keep the conversation going among their crowd-sourced international community. Their inbound marketing ideas are currently a big hit among their subscriber base.
Gary Vaynerchuk is a renown digital marketing entrepreneur. With his roles as the CEO of VaynerMedia and chairman of VaynerX, he’s positioned himself well to partner up with some top brands like Green Street and VaynerSports. So lucrative has his venture been that he’s stashed some of his investments in other brands like Uber, Twitter, Facebook, and a couple more.
On his platform, there’s plenty to learn about how to expand a brand in the online space. Be sure to check out a couple of useful playlists like the “DailyVee”, “#AskGaryVeeShow”, and “Business Meetings with GaryVee.”
Excitingly, he likes engaging with his viewers using various formats like Q&As, keynotes and discussing the noise in the digital marketing world.
As a New York Times and Wall Street Journal Best-Selling author, he likes sharing various analogies when breaking down some complex marketing concepts with his audience. By doing so, he’s able to get the message across and encourage continued engagement.
It’s not a stretch to say that HubSpot is a leader in all things digital marketing. Their YouTube channel is structured in pretty much the same manner. It acts as a fantastic resource for people to learn about luring high-quality leads via mediums like social media, blogs, and search. The insights shared are so detailed because they don’t just end with attracting leads, you’ll be able to get fantastic advice on how to nurture them further.
It’s not uncommon to spot some famous names dishing out Keynote addresses on the platform. Some mentionable names include Martha Stewart, Arianna Huffington, and Seth Godin. They successfully managed to establish a fantastic online resource for the sharing of inbound marketing knowledge.
Derek’s YouTube channel takes on a more qualitative approach when it comes to marketing. He dissects the essence of how things like psychology and human behavior affect marketing efforts. During his talks, he gets to share various pointers on business growth, marketing, and persuasion.
His delivery is quite entertaining, witty, and easy to digest. Other than sharing SEO tips, he also delves into various topics like credibility, copywriting, and colour theory.
Having analysed a couple of YouTube channels that offer great digital marketing training, we’re hoping you’ll make a point of checking them out. Whether you’re interested in Google ads or SEO, you can subscribe to a couple or all of them and get inspired as you make your next digital marketing move.
Get In Touch
Investing online is one of the most popular business strategies of the 21st Century. It is no surprise to see thousands of millennials every year forgoing their 9-5’s to aggressively start an online company and reap the benefits of an ever-growing internet audience.
One of the essentials of having a solid internet business is starting an e-commerce website or blog. As with all business models, one requires money in order to make money.
Indeed, such a venture requires capital to invest in features such as website development, hosting, plugins, marketing, and HR.
Unfortunately, one integral part that most startups overlook is website security.
Usually, WordPress comes with a set of default security measures in place. However, these measures are negligible compared to what a reputable WordPress security plugin does for you.
For example, you’re guaranteed of features such as:
- Instant Alerts when a security threat occurs.
- Protection against aggressive attackers attempting to hack your website
- State-of-the-art firewall protection
- Protective measures put into place even after a hack takes place.
- Effective scans for detecting malware
That being said, we have compiled a candid review of the top 5 security plugins to use with your WordPress blog or website. So, without further ado, let’s begin.
Whether you’re a novice or have been running your website for a number of years now, the Sucuri Security plugin gives you the option of selecting either the free or paid version for use.
There are a few differences between the freemium and premium, but not to the level where most webmasters feel the need to purchase the premium option.
As for the elements of the freemium, the plugin comes with advanced security features such as regular auditing to determine how effective the plugin is when it comes to safeguarding your website.
Other advanced features that enhance your website’s protection include security hardening, instant alerts to notify you of any threats, blacklisting of spammers or suspicious websites, and monitoring the integrity of users on your site.
Essential perks of Securi Security
Here are some of the most notable features of selecting Sucuri Security.
- Provides users with a myriad of variations when it comes to SSL certificates. What’s even better is that you don’t have to pay for them because they are made available with Sucuri’s availed packages.
- You can stay in constant communication with the support team either via email or instant chat.
- The support team further notifies you the instant something goes wrong.
- In some of the plans, the software provides you with cutting-edge DDoS protection.
- If you move from the premium to the freemium plan, you can still receive some of the essential perks you were receiving before such as security hardening and blacklist monitoring.
This is no doubt one of the most essential ways of ensuring that your website remains protected, and it comes with more than 30 vital features to safeguard your website against unscrupulous hackers and intruders.
Its strongest elements focus on reinforcing weak passwords, cleaning obsolete software, and highlighting any potential plugin vulnerabilities.
If the freemium does not suit your preferences, and you’re looking for a more hands-on user experience, the premium option comes with essential perks such as ticket support and regular updates for a period if one year to keep your content secure.
Other essential features of the premium version include moderating and banning spammers and reinforcing your password strength.
Essential Perks of iThemes Security
Here are some of the most notable features of selecting iThemes Security:
- Because most webmasters can rarely detect if one of their files has been tampered with, iThemes offers the added perks of file change detection.
- iThemes takes password security a notch further by integrating Google recaptcha.
- To ensure that nothing malicious is lurking in your files, the iThemes plugin compares your previous WordPress core files with the current version of WordPress you’re using.
iThemes also comes with added essential protections such as detecting 404 errors and enforcing brute force safeguards in the event of an imminent hack.
This is considered one of the most high-performing WordPress security plugins in the market. And one of the primary reasons why is because of the high-quality protection tools that it possesses. From incident recovery features to sturdy login protection, your WordPress features remain safe and secure.
It is highly recommended for individuals who are developing multiple websites because it gives a developer a killer discount if they request for a number of site keys.
- The developers created a free version that caters to the needs of websites with a small budget.
- The software also comes with a well-packaged suite endowed with features such as web firewall, country blocking and real-time protection.
- Protects your blog from all forms of spamming.
- It comes with an additional filter to regulate spam comments so that you don’t need to install the plugin separately.
With this plugin, the company opted to take a unique approach as compared to other security plugins on this list. Their focus was on safeguards against brute protection attacks; however, the suite also provides other essential features such as implementing bans against spammers and an advanced login authorization process.
Essential perks of WP fail2ban
- You can seamlessly select either soft or hard blocks.
- The plugin can be integrated to your respect proxy server as well as synchronized with Cloud Fare
- With WP fail2ban, you can craft your own shortcodes that block users from attempting to login immediately even before they can arrive at the login procedure.
All in One WP Security & Firewall
This plugin boasts one of the easiest-to-use interfaces with high-end support services. With this plugin, you have the opportunity to select three primary categories; Advanced, Intermediate, and Basic. Nevertheless, the plugin comes with features such as enhanced security during registration, blocking aggressive login attempts, and safeguarding your user accounts against spammers.
- The presence of the blacklist tool enables you to set certain requirements to limit spammers and hackers.
- A series of visual graphs enable you to easily determine areas in your website that need analysis and enhanced protection.
Now you know what the best plugins are to protect your website you should also consider picking a safe hosting company. Ideally, you want to go with a company that offers an SSL certificate such as SeekaHost. An SSL certificate enables an encrypted connection making your site that extra bit safer.
Before we get all immersed in the wealth of hosting options available for your personal blog, it’s important to first separate the wheat from the chaff. You need to first look for these qualities when selecting a hosting company:
- Outstanding customer support: this is the very first element you need to review. Having a team that is able to respond to your queries in real-time will help you avoid lengthy downtimes. Whenever an issue pops up, you’ll also find it easy to cope because you’ll have the assurance that your blog will not be heavily affected
- Client Feedback: It takes a minute to achieve a good reputation. As such, you need to invest your energies to read up on various reviews that have been posted on different independent platforms. Once you have a good idea on their operations, you can then proceed to invest your energies in a partnership
- Performance levels: Because the page load speed is important in SEO, you need to pick a hosting company that is able to register an impressive uptime of about 99%. Choosing an ineffective option can negatively affect your business and turn away prospects from taking an interest in your business
The Best Hosting Companies 2019
Ever since they started out, SeekaHost has improved its services massively. The hosting company is appealing even to newbies who are just starting out.
SeekAHost offers cheap web hosting packages which are convenient for those running small blog sites. With an economic plan running at $9 annually, SeekaHost is one of the very best hosting companies out there.
Having revealed this, it’s only logical for you to assume that their services aren’t that great. In truth, they offer excellent services. Users have access to unlimited bandwidth which is great if you want to manage traffic to your site. Other alternatives in the market tend to offer throttled speeds as a way of saving costs.
With SeekaHost, you have access to the real thing. Their partnership with WordPress allows you to perform auto-installation of WordPress. This is usually a great time saver and comes to the aid of those seeking to enhance their security salts and FTP protocols. In addition to all this, upgrades to WordPress software are also easy peasy.
With SeekaHost, you can rest easy knowing that your website is up and running at all times.
With a monthly payment plan of £2.00 monthly, BlueHost is a viable option if you’re looking to get maximum bang for your buck. The only time where their fees are a bit steep is when you’re transferring a website. In such situations, you have to fork out £120. This may contrast a bit with other websites who may offer such services for free.
Once on board, you’ll have access to free domain name registration an unlimited bandwidth. Once you factor in the 24/7 customer support and the fact that you’ll be able to control all your tabs from a single control panel, then BlueHost definitely looks like a bargain.
Many people running personal blogs on platforms like Joomla, WordPress, and Drupal usually prefer hosting on SiteGround. They have alluring offers like free site transfers and 24/7 customer support. Their instantaneous feedback works great especially if you happen to have an issue that’s troubling you.
The great thing about SeekaHost is that you don’t have to look far to access its wonderful features. You’ll be able to access great data about how your website is faring right from the dashboard.
Some of the leading CMS platforms like Drupal, Joomla, and WordPress actually recommend SiteGround
Users also have access to a free SSL certificate irrespective of the plan they choose to go with. If you’re looking to perform site transfer, you can freely do so using SeekaHost. Once all is set, you also have the guarantee of 99.9% uptime without taking into account the pricing plan you’ve chosen.
The one remarkable thing about their platform is that they use their in-house developed SuperCacher to increase site speed. Other than this, they have also developed innovated technology and other great features to support developers running personal blogs.
If you decide to go the SiteGround route, you also have the freedom to choose from a number of different servers around the world. The options include the UK, Singapore, Asia, and the USA.
At £2.75 monthly, you have access to a storage space of 30GB, daily auto back-ups, 99.9% uptime and issuance of a free SSL certificate.
Having shared something about reliability, it’s only right that mention Media Temple in our analysis. They are a great company that offers their clients a variety of hosting plans depending on the nature of your business, be it a website, blog, app, or platform.
The options also include things like VPS hosting, shared hosting, and a couple of more choices. By giving you the freedom to choose, they’re able to help you plan on how you want your needs to be met.
A quick look online at the company will give you a clear representation of how people enjoy their services. They have numerous rave reviews from a satisfied client base which goes to show that their services are excellent.
As a web host provider, GoDaddy has one of the most intuitive systems in place. Their services are also expansive which means that bloggers looking to something extra from a web host are certainly going to enjoy.
Their plans are also affordable because you have access to plenty of storage at low rates. To further entice users, they offer a 45-day money-back guarantee and unlimited bandwidth.
As one of the most secure hosting companies out there, GoDaddy offers 24/7 security monitoring and DDoS protection for both Windows and Linux platforms.
As the world has slowly started to go green, so have a number of hosting companies. GreenGeeks is your best bet if you’re looking to kill two birds with one stone, positively contribute to the environment and access A1 hosting services.
On their platform, they proudly state that they use 300% renewable energy to power their web hosting functions. Admittedly, it’s easy to think that there’s a downside to this i.e. lower processing quality, but, in truth, this is not the case. Not only do they guarantee a 99.9% uptime, but they also offer other perks like free SSL certificate and domain registration at a measly £3.00 monthly.
If you’re thinking about starting your very first blog, then you definitely need to consider HostGator as the way to go. As a platform loved by people just starting out, they offer excellent 24/7 support and assurance of 99.9% uptime.
To access their services, you have to part with £3.25 monthly. Given that they offer a 45-day money back guarantee, they’re a bankable option.
In our review, we’ve highlighted the top hosting companies for bloggers in the market. Having read through all of them, we trust that you’ve discovered at least one option that appeals to you.
We carefully evaluated all of them to ensure that we only post hosting companies with a fantastic reputation among bloggers. Since you want to have a dependable platform, this is one attribute that you really need to be on the lookout for. While there may be cheaper alternatives out there, it’s best to take the tried and tested route. Dividends are sure to pay out in the long term.
Objectively speaking, businesses are always looking to do much more than just break even. Most businesses are able to do this by creating value in the markets they operate in and then leveraging the buying power of their clientele.
While this traditional approach has worked well over the years, the dawn of the internet age has forced many enterprises to rethink their strategies.
Sure, value addition remains a central premise for business operation. However, much more is needed if you want to stand out. We’ll be looking to highlight some of the major areas you need to cover ground if you’re looking to register impressive sales numbers going forward.
1 - Word of Mouth Recommendation
Traditionally, word of mouth marketing typically spread from one person to the next. The modernised version is somewhat different in that it describes both targeted efforts and naturally occurring happenings where individuals share their satisfaction with a brand.
Data from Nielsen has shown that about 92% of people trust recommendations from friends and family over any other kind of advertising. As it’s already apparent, trust plays an important role in word of mouth marketing. In light of this, you need to foster the right conditions for word of mouth marketing to thrive. With that done, you’ll have broken down trust barriers that may exist and allowed influential customers to openly share their experiences with your company to the masses.
Given the fact that 74% of consumers have reported word of mouth being the key inspiration behind their buying decision, it’s crucial that you tap into this kind of marketing strategy.
If you look closely at the numbers, you’re bound to discover that there’s some long-term value when you invest in word of mouth marketing. This is because referred customers usually stick to a company over extended periods when compared to people who find your company using other means.
A contented customer base is likely going to direct more of their family, friends, and close associates to your direction. Going by this exponential growth curve alone, it’s logical to see just how valuable the first referral is.
As you look to venture into word of mouth marketing, it’s essential for you to understand that it happens in 2 ways, either organically or through marketing and ad campaigns. Since the two have inherent overlaps, it’s necessary for us to distinguish the two.
- Organic word of mouth: happens naturally when people a product and/or service offering so much that they decide to become advocates. The key motivator behind people’s action, in this case, is the sheer happiness and satisfaction that they were able to enjoy.
- Amplified word of mouth: this happens when marketers decide to launch marketing campaigns designed to motivate the dissemination of word of mouth across various audiences.
2 - Videos
Video is one of the most powerful mediums out there. Research has shown that adding videos to your landing page can increase your conversion rate by as much as 80%.
When customers watch things like explainer videos, they’re able to visually identify the reasons why they need your product. This means that they’re likely to go further down the sales funnel and complete a sale.
It’s not surprising that this is the case because vision is our most dominant sense. Plenty of the information we are able to transmit to our brains is visual in nature. If the adage, a picture is worth a thousand words is actually true, then, there’s plenty to be said about moving pictures.
You can massively boost your return on investment by using video to tell your story. Luckily, you don’t need to be tech-savvy to come up with great videos. The internet is awash with video production and editing tools that you can quickly acquaint yourself with.
Importantly, you don’t need to come up with perfect videos in order to resonate with audiences. Content is the most important thing you need to be mindful of when producing your videos.
3 - Google
Organic traffic continues to shine when it comes to bringing in new prospects. Since most people discover brands online, it’s essential that you factor this is in your sales and marketing strategy, even if you’re a local business.
More specifically, you need to strive to have your brand get to the very first page of search engine results relevant to your client base.
Two decades before the online world became what it is today, many people weren’t acquainted about the best practices of the web. Today, the game has changed. Our phones are smarter and so are we.
Since most of the precious information is usually situated at the very top of search results, i.e. page one, it’s nigh impossible for visitors to check out websites found on successive pages after page one. We wrote a guide covering some great tips you can implement yourself to increase your local business rankings.
Brands like Facebook and Google use user engagement as a currency in measuring how websites are faring. They analyse even the most mundane of user actions like reactions, number of shares, the comments, and the click-to-conversion ratio. All this is done in a bid to bolster the efficiency of their algorithms.
The more engagements you’re able to register, the more likely it is for your ad to be shown frequently to audiences. As such, you need to aim to stay on page one of search results.
Having shared this, it’s worth documenting that website design also plays a key role in determining the success you have with prospects. The presence of broken links and error messages is not something that many willing buyers will be able to stomach. As alluded earlier, trust is of the essence in the sales game. You need to make sure that clients can trust in your business for them to truly become loyalists.