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Evidance/Case Studies/What a Life Tours

Dominating the Tourist Attraction Space

The Background

What A Life Tours, an esteemed provider of guided, private, VIP, and skip-the-line tours in Italy, sought to enhance their digital presence. Specializing in immersive experiences at iconic locations like the Vatican and Colosseum, their aim was to attract more tourists to their unique offerings.

Keywords, Bidding & Targeting

Our focus was on keywords targeting their main services: “Vatican tours,” with variations like private, and skip-the-line, as well as generic search phrases around “Colosseum tours.” These keywords were crucial in aligning our SEO strategy with the services offered by What A Life Tours.

The Campaign


Part of our agency’s SOPs, is to always start with a comprehensive SEO Audit. It’s crucial to ensure a robust SEO foundation from the beginning. Once the issues were identified we shared them with the client to keep them in the loop and the team got to work and started fixing them. Whilst we have our agreed set of focus pages, we always look for other potential revenue driving opportunities. Thus, we optimised an additional 12 pages alongside the main ones to help drive the biggest ROI for the client.


Once the foundation was laid down, we revamped the content for our focus pages and blogs to build industry relevance. Recognizing the untapped potential in their existing 170 blogs, we completely overhauled their internal link structure and systematically added internal links and anchors to these blog pages, enhancing their SEO value and directing more traffic to target pages.


In line with our tailored approach, we also started a monthly backlink campaign focused on amplifying What A Life Tours’ online presence. This strategic effort involved securing features on industry relevant websites, a key step in reinforcing their position as a leading tour provider and enhancing their visibility on search engines.

The Results

The results of our comprehensive SEO campaign speak for themselves. A bulk of our targeted keywords now rank on the first page of search results, with several achieving top spots.
This enhanced visibility has translated into a significant 24% increase in clicks and a 38% rise in impressions which have lead to a massive increase in enquiries from tourists looking to book their tours.

Need More

If you’re an Ecom brand owner doing more than £30k/month and would like to scale to at least £100k/m, book a call and apply today.

Note: Applying does not equal acceptance. We’re incredibly picky with who we work with, and only want to work with Ecom owners who are serious and hungry for growth.