Evidence/Case Studies/Smellacloud
So, they reached out to us and we put together a custom campaign to help boost their websites visibility and sales.
Our Ecom SEO process is broken down into 4 parts
Once confirmed, we then categorized the keywords to determine which pages were best to target them on.
There were two main types of keywords.
Keywords that had an informational intent behind them.
Keywords that had a buying intent behind them.
The former were targeted on the blog, and the latter were targeted on either the collection or product page.
Before we started to write content targeting those keywords, we made sure the site was structurally sound.
We:
Improved the sites loading speed
Fixed all broken links
Optimized meta titles and descriptions
Fixed the silo structure
We also added all the target pages in the menu of the site which helped generate more click through traffic to the pages too.
The easier it is for a user to find your page, the better.
Lastly, we analyzed the backlink profile of the site to determine which pages had the strongest backlink profile, once indentified we went into the page and added relevant internal links to help that link juice flow to our target pages.
Once the site was structurally sound, we began writing optimized content to target the keywords we discovered.
We created dedicated topically relevant blogs around each unique informational intent keyword and got them uploaded onto the site.
We then wrote optimized buyer intent content and added it to the relevant collection pages.
The topically relevant blogs all internally linked back to the relevant collection pages.
This boosted the topical relevance of the collection pages.
We also added links from the collection page to the blog pieces to establish undeniable topical relevance on the client’s site.
Now that the relevance was established on the site, the last missing cog was ensuring the client’s site was authoritative enough to rank for the keywords.
The easiest and fastest way to increase your website’s authority is by building high-quality backlinks.
We only secure links from sites that are:
We also added all the target pages in the menu of the site which helped generate more click through traffic to the pages too.
The easier it is for a user to find your page, the better.
Lastly, we analyzed the backlink profile of the site to determine which pages had the strongest backlink profile, once indentified we went into the page and added relevant internal links to help that link juice flow to our target pages.
We even managed to beat out the beat retailers and are ranking above Amazon and John Lewis!
Smellacloud is sitting pretty in the #1 spot for “aroma diffuser” which has 8,100 searches a month!
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If you’re an Ecom brand owner doing more than £30k/month and would like to scale to at least £100k/m, book a call and apply today.
Note: Applying does not equal acceptance. We’re incredibly picky with who we work with, and only want to work with Ecom owners who are serious and hungry for growth.
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