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Case Studies/Secure Redact
Secure Redact came to us after relying solely on paid ads for growth, a strategy that was expensive, volatile, and difficult to scale long-term. They needed a sustainable engine for lead generation, one that would consistently bring in high-intent users without rising acquisition costs.
Their goal was simple:
✔ Build long-term, organic visibility
✔ Reduce dependency on paid marketing
✔ Capture more high-quality leads
✔ Become the industry authority for video redaction solutions
Today, Secure Redact has strengthened their search presence even further through AEO (Answer Engine Optimisation). You can read their AEO case study next and see how they’re dominating visibility across LLMs.
We targeted their highest value, revenue driving keywords:
These terms reflect strong commercial intent and align with the exact solutions Secure Redact provides.
We began by conducting a full SEO audit to strengthen Secure Redact’s foundations before scaling anything else. This included resolving all technical blockers, improving relevance across key pages, and ensuring Google could properly understand and rank the site. With a clean structure in place, we were able to move confidently into content expansion, authority building, and long term growth strategies.
01
SEO Audit & Full On-Page Optimisation
We began the campaign by strengthening Secure Redact’s core SEO foundations, ensuring the site was structurally sound before scaling content or authority. This technical groundwork was essential for long-term growth and ranking stability.
Key actions included:
This initial phase ensured the website could start competing for high-intent keywords aligned with the business’s core services.
02
Main Service Page Optimisation
With a strong foundation in place, we moved into strategic optimisation of the primary commercial pages. These pages needed to rank while also communicating trust and credibility to users.
Our work involved:
This phase significantly improved relevance, engagement, and conversion potential across Secure Redact’s most important pages.
03
Industry-Specific Content Expansion
To increase topical authority and ensure Google understood the full breadth of what Secure Redact offers, we ran an extensive keyword research to identify valuable industry-focused opportunities beyond the main services.
Based on this analysis, we:
This expanded the site’s presence across the entire redaction landscape, not just the core keywords.
04
Monthly SEO Blog Strategy & Collaborative Content Workflow
As the campaign progressed, we introduced a structured content strategy designed to grow top of funnel visibility, build topical authority, and support long term rankings.
Our approach included:
This consistent content plan helped Secure Redact become an authoritative voice in their industry.
05
Consistent High-Quality Backlink Acquisition
Backlinks play a critical role in ranking strength. To build domain authority, we implemented a monthly link-building strategy that focused on quality, relevance, and long-term impact.
Each month, we:
This steady, strategic link acquisition is one of the core reasons Secure Redact now holds stable #1 rankings across all major keywords.
Secure Redact now ranks #1 for every major target keyword. These rankings have held consistently for over a year, demonstrating strong technical foundations and authority.
Secure Redact is a great example of sustainable, compounding SEO. For nearly two years, their organic performance has climbed month after month, with each month outperforming the last.
This is exactly what long term SEO should look like: stable, predictable, upward momentum.
The lead generation graph shows a clear, consistent rise in organic leads throughout 2025.
Every month brings in more enquiries than the one before a direct reflection of keyword dominance, improved content relevance, and strengthened authority.
Secure Redact’s team has been vocal about the impact of our work.
Here’s a message they sent us highlighting the results:
“Told him how you have doubled our organic search traffic, how you have optimised our website landing pages and content, produce monthly content for us, and increased our closed-won conversions. Overall I said how easy and great it is to work with you guys.”
— Kevin, Secure Redact
This feedback speaks directly to the quality of our work and the strength of our partnership.
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