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Case Studies/Secure Redact
Secure Redact came to us with a clear goal:
to build long-term visibility across AI-driven search platforms and ensure their brand becomes the default source LLMs rely on for anything related to video redaction.
As users increasingly ask tools like ChatGPT, Gemini, Perplexity, Copilot, and Google’s AI systems for advice on video redaction, GDPR compliance, CCTV anonymisation and enterprise software solutions, Secure Redact wanted to ensure their brand consistently appeared, and was trusted, in those responses.
Given the technical and compliance-heavy nature of their niche, our objective was to position Secure Redact as the most authoritative, reliable, and frequently cited source across the entire AI ecosystem.
01
Topic & Prompt Mapping: Reframing Search Around AI Behaviour
AEO is built around prompts, not keywords and Secure Redact operates in a highly technical environment where users ask detailed, compliance-focused questions.
Our first step was understanding exactly how users ask AI systems about redaction, privacy, and compliance.
We mapped prompts across categories such as:
Using these, we built structured topic clusters covering:
02
LLM-Optimised Content: Built for Accuracy, Structure & Technical Authority
Once the prompts were mapped, we crafted and refined content specifically structured for LLM readability.
Because Secure Redact’s niche is technical, legal, and compliance driven, clarity and factual accuracy were essential.
Our content strategy focused on:
We also implemented advanced schema markup, giving AI systems a stronger understanding of:
This played a major role in why Secure Redact became the most cited brand in its category.
The structured signals made it easy for LLMs to identify, trust, and reuse Secure Redact’s content.
03
Strengthening E-E-A-T in a Highly Regulated Industry
To position Secure Redact as a trustworthy source, we enhanced:
This ensured that when AI models needed to cite a credible source for compliance-heavy answers, Secure Redact was top of the list.
04
Multi-Platform Monitoring & Continuous Topic Expansion
AEO is an evolving discipline. AI models update frequently, and emerging privacy legislation reshapes redaction trends.
We tracked Secure Redact’s citations and competitor movement.
When we identified new growth vectors such as emerging US legislation (FERPA, HIPAA), we added new prompts and expanded content coverage.
This kept Secure Redact ahead of evolving search behaviour and ahead of competitors.
Secure Redact didn’t just perform well, they dominated across every tracked AEO metric.
Secure Redact achieved a 54.6% visibility score, ranking #1 overall, up +19.6% month-over-month.
Across nearly every topic cluster Secure Redact holds the #1 visibility rank.
Secure Redact achieved an 8.4% share of voice, the highest share across all tracked competitors.
This means Secure Redact isn’t just appearing but that they occupy more “conversation space” inside AI-generated answers than any brand in their category.
This is where Secure Redact excels above all competitors.
They achieved a 9.9% citation share, ranking #1 across all platforms.
Citation share is the strongest possible signal of authority as it means LLMs are:
Their content is not only being seen, it’s being used by AI systems as a trusted source for answers on privacy, compliance, and video redaction.
Secure Redact is now positioned as the industry’s go-to reference point across the AI search ecosystem.
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