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Case Studies/Queensberry Promotions
Queensberry Promotions, one of the UK’s leading boxing event promoters, partnered with us with two clear objectives:
Their existing site wasn’t optimised for search or conversions. Navigation was unclear, critical landing pages were missing, and search demand wasn’t reflected in the site structure. As a result, visibility for high-intent keywords, especially those tied directly to ticket sales, was far below where it needed to be.
They needed a complete transformation:
✔ A strategic redesign
✔ A seamless migration
✔ A scalable SEO framework built for long-term growth
And they needed it fast.
For an event-driven business, ranking for transactional keywords is everything. We focused on terms directly related to ticket purchases, upcoming fight discovery, and fighter specific interest.
Primary transactional keywords included:
We also built out individual fighter pages, each optimised for a crucial visibility play, as fans consistently search by name when seeking fight info or tickets.
This keyword strategy allowed us to capture multiple user journeys:
🔍 Users searching by event
📍 Users searching by location
🏟️ Users searching by venue
🥊 Users searching by fighter
The first step was designing a site structure that aligned with how fans actually search.
Our research showed users commonly search by:
✔ Location
✔ Venue
✔ Specific fighters
✔ Upcoming events
To match this behaviour, we built a comprehensive structure including:
This structure ensured every commercial search intent had a dedicated landing page ready to convert.
Speed was essential. We wrote 19 core pages in the first 2 weeks covering all priority categories, fighters, and events.
As soon as the first batch was approved, we began design work designing pages around content, ensuring full alignment between SEO and UX.
While design progressed, our content team continued writing the remaining pages.
By the end of Month 1, the site launched with:
✔ Full redesign
✔ Full migration
✔ 44 brand-new, SEO-optimised pages
✔ Complete URL restructuring
✔ Fully optimised metadata
✔ New H1/H2 frameworks
✔ FAQ schema
✔ Robust internal linking across all pages
This rapid execution created a powerful SEO foundation from day one.
With the foundation established, we shifted into long-term growth mode.
Each month we deliver a mix of:
✔ New SEO driven blogs
✔ Refreshes of outdated content
✔ Periodic technical audits to maintain performance
In the live events industry, credibility and visibility often hinge on how widely a brand is referenced across relevant communities. To strengthen Queensberry Promotions’ authority and ensure their event and ticket pages gained the trust signals needed to rank for highly competitive terms, we deployed a targeted link acquisition strategy.
Instead of generic outreach, we focused on building connections within the sports ecosystem.
This approach helped solidify Queensberry’s position as a recognised authority within the boxing landscape, contributing directly to their rise into top 1–3 positions across core terms like boxing tickets, 5v5 boxing, and boxing events UK.
By Month 3, we saw the first major ranking surge.
By Month 6, the site dominated page one for all major variations of boxing ticket and boxing event queries.
Current ranking highlights:
#1 — “5 v 5 boxing”
#2 — “boxing tickets”, “boxing tickets UK”, “boxing events”, “boxing events UK”, “boxing events London”
Top 3 rankings for nearly all variations of: “boxing tickets + location/venue” and “boxing events + location/venue”
2,637 users clicked a primary CTA, nearly a 50% conversion rate from clicks → key actions
While we cannot disclose exact ticket sales, these signals confirm significant commercial impact.
Jan 2025 – Nov 2025 organic performance:
Organic search is now their strongest, highest-intent, highest-volume acquisition channel by a wide margin.
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