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Case Studies/ Plumbworld
Plumbworld, a leading UK-based retailer specializing in bathroom and plumbing supplies, partnered with us to strengthen their organic visibility and increase sales for key product categories. Despite offering a vast range of high-quality shower enclosures, trays, and wet room solutions, they faced stiff competition in search from large household names such as Wixes and ScrewFix, which limited their visibility to high-intent buyers.
With a highly competitive market, it was crucial to establish Plumbworld as the go-to destination for bathroom solutions—ensuring their pages appeared at the top when users were actively searching for products.
To maximise impact, we focused on high-volume, high-conversion keywords that aligned directly with Plumbworld’s product range. These weren’t just random terms—they were keywords actively searched by users ready to buy.
🚿 Targeted Keywords Included:
Rather than spreading efforts thin, we zeroed in on terms that drive conversions, ensuring that Plumbworld ranked where it mattered most.
01
Full Website Audit & Technical Fixes
Before scaling rankings, we needed to optimise Plumbworld’s technical SEO foundation. Our audit revealed critical performance bottlenecks, including:
✔ Slow-loading pages impacting user experience and rankings
✔ Inefficient internal linking preventing key pages from gaining authority
✔ Meta data misalignment reducing visibility for primary keywords
We implemented rapid technical fixes to ensure that Google could crawl, index, and rank the site efficiently—laying the groundwork for massive ranking improvements.
02
High-Impact Content & Category Optimisation
Plumbworld’s product categories were not fully optimised for search intent—so we rewrote and restructured key category pages, incorporating natural keyword placement, better internal linking, and UX-focused improvements.
New Content Strategy Included:
✔ Expanded product descriptions – Boosting relevance and engagement
✔ Optimised category pages – Strengthening topical authority
✔ Strategic blog content – Capturing informational searches and nurturing customers toward a purchase
03
Authority-Building Through Strategic Link Acquisition
With rankings surging, we accelerated momentum by securing high-quality backlinks from relevant, high-authority industry sites. Our customised link-building strategy focused on:
✔ Placing Plumbworld on top-tier home improvement & plumbing websites
✔ Targeting authoritative directories
Each link wasn’t just about SEO value—it positioned Plumbworld as an industry leader, driving referral traffic and boosting consumer trust.
📈 From October 2024 (campaign start) to January 2025:
✅ 38 keywords now ranking in position #1 – Driving thousands of extra clicks each month.
✅ 80 tracked keywords now ranking in the top 3 – Up from just 30 at the campaign’s start.
✅ Shower Enclosures (6,000 searches per month) now dominates the SERPs – A key revenue-driving term.
✅ More clicks = More revenue – With position #1 attracting double the CTR of position #2 , Plumbworld is now capturing a far greater share of high-intent searchers.
✅ Double & Triple Visibility on Page 1 – Plumbworld isn’t just ranking #1 for key search terms, they’ve also secured multiple additional placements on page one, appearing in:
✔ The “People Also Ask” (PAA) section at position #2, capturing additional organic traffic.
✔ Google Image results for key product searches, giving them a visual presence alongside their top-ranking pages.
This means they own multiple placements on page one, capturing even more organic clicks and establishing greater authority in the search landscape.
✅ Massive organic traffic rebound – Following a period of decline, organic traffic nearly doubled, growing from 224,000 to 400,000 monthly clicks.
Due to the overwhelming success of the campaign, Plumbworld has now expanded their SEO efforts – doubling their campaign focus. With rankings climbing fast and organic traffic delivering significant revenue growth, the next phase will build upon this incredible momentum to solidify Plumbworld’s dominance in the bathroom retail space.
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