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Case Studies/National Private Investigators
National Private Investigators partnered with us to grow their presence beyond traditional SEO and future proof their brand. As users increasingly turn to tools like ChatGPT, Gemini and Perplexity for advice, recommendations, and service guidance, NPI wanted to ensure that whenever someone asked an AI system about private investigators, bug sweeping services, or surveillance, their brand was consistently included, cited, and trusted.
We focused on high-intent, commercial keywords directly tied to service enquiries:
These are some of the most competitive keywords in the private investigation industry, with national level search volumes and high commercial value. Ranking for them meant capturing users ready to enquire.
AEO is not built around keywords it is built around questions. The questions users now ask AI assistants instead of typing into Google.
Our first step was to reframe NPI’s search landscape around this new behaviour.
We analysed dozens of high-intent prompts that users ask across LLMs, such as:
We mapped these prompts into structured topic clusters covering:
This gave us a framework for visibility that aligned with how AI systems interpret intent not how traditional search engines interpret keywords.
Once the prompts were mapped, we created and refined content specifically designed for LLM comprehension.
AI models prioritise clarity, structure, and depth. So every piece of content was engineered to offer exactly that.
Our approach included:
We also implemented highly detailed schema markup to help LLMs understand:
This schema-first approach is a major differentiator in AEO and played a key role in the results.
Because private investigation falls under YMYL guidelines, AI platforms apply much stricter trust and safety filters.
We strengthened NPI’s credibility across the board to ensure LLMs viewed them as a reliable, expert-safe source.
This included:
The goal was not just to appear but to be chosen and cited by the AI models generating the answers.
AEO is dynamic. AI models evolve constantly, and user prompts shift with them.
We monitored performance across:
We tracked how often NPI appeared, how frequently they were cited, which prompts they won, and where competitors gained ground.
As new prompt trends emerged, we added them to our tracking list and expanded content coverage accordingly.
This ensured that NPI remained ahead of the curve not reacting to AI changes, but keeping pace with them.
The campaign delivered sustained growth across all major AEO visibility metrics, with performance compounding month after month as AI systems increasingly recognised and referenced NPI across tracked prompts.
NPI’s visibility score grew from just 3.9% to 30.6%, securing the #2 position across all tracked competitors and outperforming several established brands in the space.
This means AI systems are now consistently surfacing NPI in generated answers across a wide range of relevant prompts, with visibility continuing to strengthen over time as authority and topical coverage expanded.
NPI’s share of voice increased from 0.9% to 4.3%, climbing to the #2 position across all tracked competitors and overtaking several established national investigation brands in AI-generated responses.
This demonstrates that AI platforms are now referencing and recommending NPI far more frequently within competitive conversations, significantly increasing the brand’s presence across the market.
This is where NPI performs exceptionally well.
NPI’s citation share increased from 1.0% to 6.8%, securing the #1 citation position across all tracked competitors. This means AI systems are not just mentioning the brand but are actively using NPI’s website as a trusted source of information within generated answers.
AI platforms are now:
Several service pages, informational assets, and supporting content pieces became some of the most cited sources across tracked LLM responses, positioning NPI as a trusted go-to authority within the private investigations space.
This is what future-proofing your brand looks like in the AI search era and NPI is now fully ahead of the curve.
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