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Case Studies/ Luxeire
Luxeire, a family-run luxury women’s fashion brand renowned for its sophisticated and versatile button-up shirts, came to us with a clear goal: elevate their organic search presence and drive high-value traffic.
Initially, Luxeire aimed to rank for broad, competitive terms related to button-up shirts.
However, our in-depth performance analysis revealed that a hyper-focused approach on high-conversion subcategories would yield faster, more impactful results.
By leveraging their unique family-driven values and craftsmanship, we honed in on niche markets, ensuring that Luxeire’s organic traffic grew steadily, positioning them as a trusted name in luxury fashion.
By refining our keyword focus, we positioned Luxeire directly in front of consumers actively searching for luxury button-ups, rather than casual browsers.
Our targeted keyword set included:
Our targeted keyword set included:
This precision-driven approach not only boosted Luxeire’s rankings faster but also created a scalable foundation for long-term SEO success.
01
Content Optimisation & UX-Integrated Subcategory Strategy
Our first step was revamping Luxeire’s content strategy to align with both SEO best practices and luxury brand aesthetics.
✔ New content development – We crafted compelling product descriptions and category page content that blended search engine optimisation with high-end fashion storytelling.
✔ Existing page optimisation – Underperforming pages were refined with better keyword integration, improved internal linking, and enhanced metadata.
✔ Strategic subcategory expansion – We created new subcategory pages tailored to Luxeire’s core product variations, ensuring each high-intent search had a dedicated landing page.
🚀 A key challenge? Integrating these new pages seamlessly into Luxeire’s navigation bar without disrupting the shopping experience. We successfully overcame this by implementing a clean, intuitive UX design, ensuring easy discoverability without compromising the brand’s luxury aesthetic.
02
Enhancing User Engagement & On-Site Conversions
Ranking high is just half the battle—keeping users engaged and guiding them toward purchases is where the real impact happens.
✔ Related post sections – We introduced contextually relevant blog suggestions within product pages, directing users to helpful styling guides and fashion tips.
✔ Product carousels within blog posts – Instead of letting valuable traffic bounce, we strategically placed product recommendations within editorial content, bridging the gap between content engagement and conversions.
✔ Seamless internal linking – We optimised internal linking structures to guide visitors toward high-converting pages, reducing friction in the shopping journey.
The result? Users were spending more time on site, browsing more products, and converting at a higher rate.
03
Competitive Intelligence & Adaptive SEO Strategy
Luxury fashion is a highly competitive space, which is why staying ahead of market trends is essential. To ensure Luxeire remained at the forefront, we conducted competitor analysis every two months, identifying:
✔ Emerging keyword opportunities – Tracking what Luxeire’s competitors were ranking for and adjusting our strategy accordingly.
✔ New backlink acquisition targets – Finding high-authority fashion and luxury publications to boost Luxeire’s domain strength.
✔ Shifts in user search behavior – Adjusting content priorities based on evolving industry trends.
This proactive, data-driven approach allowed Luxeire to stay one step ahead in the ever-evolving search landscape.
🚀 First-page rankings secured – Luxeire now ranks on page one for highly specific, high-intent keywords, including “women’s fitted white button-down shirt.”
🚀 Organic traffic skyrocketed – Luxeire saw a 859% YoY increase, growing from 427 organic clicks to 4,093 in the same period.
🚀 More engaged, conversion-ready visitors – Luxeire’s bounce rate decreased while time-on-site and product page interactions increased. By crafting a strategic, high-impact SEO roadmap, we helped Luxeire cement its position as a luxury leader in the fashion space—and this is just the beginning.
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