Unlock Exclusive Insights with Our New Ecommerce Report. Download Now
Case Studies/Furl
Furl partnered with us to expand their visibility beyond traditional SEO and ensure their brand is surfaced, recommended, and cited as a leading authority when users ask AI platforms for advice on premium and luxury sofa beds.
As AI assistants increasingly influence purchase consideration in e-commerce, Furl wanted to make sure that when users ask questions like “What’s the best luxury sofa bed for everyday use?”, their brand isn’t just mentioned; it’s trusted, cited, and positioned as the top choice.
AEO doesn’t start with keywords, it starts with how people ask questions before buying.
We mapped Furl’s AEO strategy around high-intent, commercial prompts users ask AI tools during the research and comparison phase, including:
These prompts were grouped into core commercial topic clusters such as:
This allowed us to align Furl’s visibility with how AI models interpret buying intent, not just how search engines interpret product categories.
Once the topics and prompts were defined, we produced AEO specific content, designed to be easily understood, trusted, and cited by LLMs.
Rather than relying on standard formats, we deployed multiple content types, each serving a specific role in AI visibility:
This content was written with:
We also implemented highly detailed schema markup to help AI systems understand:
This combination is what enabled Furl’s content to be consistently pulled, cited, and ranked by AI platforms
In premium e-commerce categories, authority doesn’t come from owned content alone. AI platforms place significant weight on external validation, third-party mentions, and earned media signals when deciding which brands to recommend.
Alongside owned AEO content, we strengthened Furl’s trust profile through strategic external placements on relevant, high-quality websites within the interiors, home, lifestyle, and design space. These placements were contextual, editorial mentions and content contributions designed to reinforce Furl’s expertise and brand positioning.
This work included:
These external authority signals play a critical role in AEO. They help AI platforms understand what Furl says about itself with what the wider web says about the brand increasing trust, citation likelihood, and recommendation frequency.
We actively tracked Furl’s performance across:
This allowed us to monitor:
As new prompts emerged, we expanded tracking and content coverage to ensure Furl stayed ahead not reactive.
Furl saw a sharp jump in visibility rising from around a 5% share at the start of the campaign to nearly 15% today, effectively tripling their presence and breaking into the top five brands across the entire market.
This visibility is measured across 9,869 other brands active within the industry, highlighting the scale and significance of this growth.
This means AI platforms are consistently surfacing Furl when users ask high-intent buying questions.
Most notably, Furl reached #1 visibility for their most commercially important prompts:
Several of the AEO-optimised guides and LTC pages became the most cited assets across all tracked platforms including prompts where Furl was ranked #1 and cited as evidence for the recommendation.
This positions Furl not just as visible, but as a trusted authority AI systems repeatedly rely on when influencing purchase decisions.
Furl is now visible, cited, and recommended across the AI platforms that increasingly influence how consumers research and choose high-consideration furniture.
Beyond visibility and citations, this presence is also driving referral traffic directly from AI platforms back to Furl’s website.
Rather than simply keeping pace with the shift toward AI-led discovery, Furl is actively benefiting from it, turning AI visibility into authority, authority into consideration, and consideration into demand.
We're ready.
Are you?
© 2026 — ClickSlice All Rights Reserved.
Company No. 10876199 | VAT No. 278157959
