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Case Studies/Dino Decking
Dino Decking, a leading UK supplier of composite decking, fencing, and outdoor solutions, partnered with us to amplify their search presence and drive more high-intent organic traffic. While their products were gaining traction, they faced stiff competition in search rankings, limiting their ability to reach customers actively searching for premium decking and fencing solutions.
With a focus on composite materials, Dino Decking needed a stronger foothold in organic search to position themselves as a go-to brand for outdoor renovations. Our challenge was clear: secure top-tier rankings, increase visibility across multiple search features, and significantly grow their organic traffic.
Rather than spreading efforts thin across general outdoor renovation terms, we focused on high-intent, product-specific keywords that aligned with Dino Decking’s core offerings.
Our targeted keyword set included:
By dominating the composite materials space, we positioned Dino Decking as a leading authority in their niche, ensuring they own the most valuable search queries in their industry.
01
SEO Audit & Technical Fixes
To lay the foundation for growth, we conducted a comprehensive SEO audit, identifying technical bottlenecks that were limiting rankings and user experience.
✔ Page speed improvements – Reducing load times to enhance both SEO and usability.
✔ Optimized internal linking – Strengthening category and product page rankings.
✔ Metadata enhancements – Ensuring that titles, descriptions, and headers were fully optimized for maximum search visibility.
02
Content Optimisation & Expansion
Ranking for high-intent keywords requires strategic, conversion-driven content. We optimized existing product and category pages while also developing high-quality, informative content to attract more engaged visitors.
✔ Expanded product descriptions & category content – Ensuring keyword relevance while maintaining readability.
✔ Strategic blog creation – Producing valuable, search-driven content to capture top-funnel users researching decking solutions.
✔ Improved internal linking structure – Helping users navigate between related products and guides, increasing dwell time.
03
High-Quality Link Acquisition
To further strengthen domain authority and rankings, we implemented a targeted link-building campaign, securing placements on relevant industry websites and authoritative resources.
✔ Backlinks from trusted home improvement and outdoor living sites.
✔ Strategic placements on niche directories and industry publications.
✔ Focused outreach to acquire natural, high-quality links that improve search rankings.
🚀 From just 17 tracked keywords ranking on page 1 to 53 in just a few months!
In total, there are been over 3,400 ranking increases across all our target keywords.
This increase in visibility has led to an 296% increase in organic traffic surge YoY (excluding blog posts).
🚀 Multiple placements on Google’s page 1, appearing in:
✔ Standard organic rankings
✔ Google Images for key product searches
✔ Local Pack for location-based queries
Dino Decking doesn’t just rank #1 for key search terms, they’ve also secured additional spots through Google Images and Local Pack listings. This means they are owning multiple placements for critical searches, capturing a larger share of organic traffic and increasing brand visibility.
By dominating multiple sections of search results, Dino Decking is now capturing more visibility, clicks, and potential customers than ever before.
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