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Case Studies/Aqua Funded
AquaFunded operates in an ultra-high competition vertical with an average site authority relative to the industry. Competing against highly authoritative brands in a saturated market meant that a traditional SEO strategy focused only on broad, high-difficulty terms would likely take years to generate meaningful commercial impact.
The goal was therefore not just to increase visibility, but to identify faster-growth opportunities capable of driving qualified traffic and conversions in a significantly shorter timeframe while simultaneously strengthening the site’s technical foundations and authority.
Rather than focusing purely on ultra-competitive head terms, we also targeted highly specific, high-intent searches that users were actively searching immediately before converting.
This included queries around:
These types of searches allowed AquaFunded to capture highly qualified traffic from users already deep in the decision-making stage, while also creating faster ranking opportunities in a highly competitive market
01
Full Technical Audit & Site Health Improvements
We began the campaign with a complete technical SEO audit to identify issues limiting crawl efficiency, indexation quality, and overall site performance.
Key improvements included:
✔ Resolving duplicate parameter URL index bloat issues
✔ Blocking checkout and trading portal subdomains from indexation
✔ Overhauling site-wide schema implementation
✔ Optimising image file sizes and metadata
✔ Resolving all critical technical SEO issues identified during the audit
These changes created a significantly cleaner and more search-friendly website structure while improving crawl efficiency and index quality across the domain.
02
Content & Topical Authority Building
To strengthen AquaFunded’s authority within the trading and funded account space, we implemented a large-scale content strategy focused on both commercial and informational search intent.
This included:
✔ Publishing 82 SEO-focused blog articles
✔ Building supporting topical clusters around trading-related searches
✔ Expanding keyword coverage across multiple stages of the user journey
✔ Strengthening internal linking between informational and commercial pages
The goal was to create consistent topical relevance across the entire website while supporting the visibility of core commercial pages.
03
Bottom of Funnel Landing Page Strategy
Because AquaFunded operates in such a competitive vertical, we implemented a highly targeted landing page strategy designed specifically around low-competition, high-converting long-tail keywords.
Instead of competing immediately for the most difficult industry terms, we identified highly specific bottom-of-funnel searches with strong commercial intent and built fully optimised landing pages tailored directly to those queries.
These pages were strategically launched within an existing subfolder that already had topical relevance and some supporting authority signals.
The impact was extremely fast:
This approach allowed AquaFunded to capture highly qualified traffic quickly while building momentum within the wider niche.
04
Backlinks & Authority Building
Alongside technical and content improvements, we ran an ongoing manual backlink acquisition campaign focused on relevance, authority, and long-term sustainability.
This included:
✔ 38 external content placements published and indexed
✔ Continuous manual outreach to contextually relevant websites
✔ High-trust placements designed to strengthen domain authority
✔ Strategic backlinks supporting both commercial and informational pages
✔ Diverse anchor text strategies to maintain a natural backlink profile
Rather than focusing on volume alone, the campaign prioritised contextual relevance and long-term authority growth.
One of the most significant outcomes of the campaign was the speed at which the newly launched landing pages began generating commercial results.
Within under 60 days of going live, the new bottom-of-funnel pages generated 245 conversions completely from zero.
In such a competitive industry, this level of early performance is exceptionally rare and demonstrates the effectiveness of the targeting strategy, page optimisation, and overall site authority built throughout the campaign.
During the same 60-day period, the newly created pages attracted more than 450 highly relevant SEO visits from users actively searching for funded trading solutions and comparisons.
Every page indexed quickly and began ranking for its target queries within weeks, allowing AquaFunded to capture valuable commercial traffic far faster than would typically be expected in such a saturated market.
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