Google analytics is a great tool for any eCommerce business; with access to important data such as impressions, page views, and the length of the average visitor session, you can track your KPIs and use the information to better optimise your store for sales.
So, can you use Google analytics with a Shopify website? Yes! In this article, we’re going to show you how to add Google analytics to Shopify, so that you can start tracking, monitoring, and improving your store’s performance. Let’s take a look!
What is Google analytics?
Google analytics is a free tool that allows you to monitor user activity on your website. If you’re a commercial sweller, this is the perfect way to help you understand how users interact with your business. For example, an eCommerce owner might benefit from tracking the following data:
- – Most searched product terms
- – Abandoned cart rate
- – Bounce rate
- – Length per session
- – Product page views
- – Home page views
- – Conversion rate
Why use Google analytics on Shopify?
If you’re using Shopify, you’re running a commercial business: you’re selling a product or service that can be bought or downloaded online, and so it’s useful to know what your customers think about your products or your business itself.
However, being an ecommerce business, you’re unable to directly speak with your customers in the same way a brick-and-mortar seller would be able to. You can’t rely on customer feedback or reviews alone: you want to be able to understand why people don’t buy from your site. This is where Google analytics comes in useful: you’re able to derive key performance indicators based on the data that Google analytics offers.
With access to the data outlined above, a Shopify owner will be able to improve their poor-performing landing pages, take steps to tackle high bounce rates, double down on popular products or popular product categories, and work on improving their conversion rate. Without access to this data, it’s almost impossible to understand your average customer.
How to add Google analytics to Shopify
So, how can you add Google analytics to Shopify and begin tracking these important insights? It’s simple:
First, you’ll need to make a Google analytics account for your Shopify store. Make sure you’re not using an account that’s already linked to another business – this won’t work.
When prompted, type in the name of your Shopify website, and paste your site’s URL into the given box.
You’ll be given a list of industries to choose from; select the industry that corresponds to your business niche, and click “Get tracking ID.”
Click to accept Google’s Ts & Cs.
Copy the tracking ID code, and head back to your Shopify store. Click on > Online Store > Preferences.
You should see a box named “Google Analytics” – that’s where you need to paste the ID code given to you by google.
Save your changes – and you’re done!
Adding Google analytics to your Shopify website is a great way to track important KPIs and observe customer behaviour: you’ll have access to key information that’ll help you better optimise your site in the future.
If you need help working through the data presented by Google analytics, or if you want to work on strengthening your site’s performance, it’s a good idea to hire Shopify SEO services. SEO experts will be able to identify poor performance areas on your website, and work with you to improve them.