Meet us at the IRX & eDX Expo: Learn more here

Building an SEO-Friendly Website Structure: A Complete Guide

person pointing at a laptop screen

If you’re serious about improving your website’s visibility in search engine results pages (SERPs), having a well-structured, user-friendly website is absolutely essential. As an experienced SEO agency, we at Clickslice know just how important a solid website structure is when it comes to growing your search engine rankings and user engagement. 

So, how do you make an SEO-friendly website? In this in-depth guide, we’re going to take you through the importance of a user-friendly structure and share our proven tips and best practices to help you achieve the best possible results for your website. Let’s dive in!

What is a Website Structure?

First things first, what does “website structure” actually mean? Essentially, it refers to the way your website’s content is organised and interconnected. This includes the hierarchy of your pages, your site’s navigation system, and the overall layout of your website. Getting your website structure right is key, as it not only makes it easier for users to find what they’re looking for but also helps search engines understand and index your content more effectively.

Why is it Important to Have an SEO-Friendly Website Structure?

Having an SEO-friendly website structure offers a range of benefits that can make a real difference to your online success. Here’s some of the key advantages:

Improved Crawlability

One of the most important benefits of a well-structured website is that it makes it easier for search engine bots (also known as spiders or crawlers) to navigate through your site and discover your content. These bots are constantly crawling the web, following links and indexing pages, and a clear and logical structure ensures that all your important pages are found and indexed quickly and efficiently.

Enhanced User Experience

A well-organised website structure is also necessary for providing a great user experience: when your content is easy to find and navigate, visitors are more likely to stick around, engage with your site, and ultimately convert into customers. On the other hand, a poorly structured website can be frustrating and confusing, leading to high bounce rates and lost opportunities.

Higher Search Engine Rankings

Perhaps most importantly, having an SEO-friendly website structure can have a significant impact on your search engine rankings. Search engines like Google use complex algorithms to determine the relevance and authority of a website, and a clear, well-organised structure is a key factor in this process. If you make it easy for search engines to understand and index your content, you can improve your chances of ranking higher for your target keywords and driving more organic traffic to your site.

How to Build an SEO-Friendly Website Structure

So, let’s take a look at some practical steps you can take to optimise your own site:

Step 1: Define Your Goals and Conduct Keyword Research

Before you start restructuring your website, it’s important to have a clear understanding of your goals and target audience. What are the main products, services, or topics you want to focus on? Who are your ideal customers, and what kind of information are they searching for? Conducting thorough keyword research can help you identify the most relevant and valuable search terms to target, which can inform your site structure and content strategy.

Step 2: Organise Your Content and Create a Logical Site Hierarchy

person going through folders depicting organized

Once you have a list of target keywords and a clear understanding of your goals, it’s time to start organising your content into a logical hierarchy. Begin by mapping out the main categories and subcategories of your website, using your keyword research to guide your decisions. You’ll also need to make sure each category is distinct and relevant, and aim for a simple, intuitive structure that’s easy for both users and search engines to navigate.

Step 3: Optimise Navigation and Internal Linking

With your site hierarchy in place, the next step is to optimise your navigation and internal linking structure. Create a clear, user-friendly menu that reflects your main categories and makes it easy for visitors to find what they’re looking for. Use descriptive, keyword-rich anchor text for your internal links, and make sure to link strategically between related pages to boost their relevance and authority.

Step 4: Ensure Mobile-Friendly Design

Having a mobile-friendly website is also essential for both user experience and SEO: when designing your website, make sure to use responsive design techniques to ensure that your content adapts seamlessly to different screen sizes and devices. Prioritise fast load times, easy navigation, and a clutter-free layout that puts your content front and centre.

Step 5: Implement Technical SEO Elements

In addition to the on-page elements we’ve discussed, there are also several technical SEO factors that can impact your website’s search engine visibility. These include things like XML sitemaps, robots.txt files, structured data markup, and canonical tags. While these elements may seem complex, they’re essential for helping search engines understand and index your content properly. 

If you’re not familiar with technical SEO, it may be worth working with an experienced SEO professional or agency to ensure that your website is optimised correctly. At Clickslice, we offer the best SEO services in Liverpool, and we’d be happy to help you optimise your UX with technical on-page SEO.

Step 6: Monitor Performance and Iterate

Finally, it’s important to remember that SEO is an ongoing process, not a one-time fix. Once you’ve implemented your new website structure and optimised your content, you’ll need to monitor your performance and make adjustments as needed. This is where the role of SEO audits come in; use tools like Google Analytics and Search Console to track your traffic, rankings, and user engagement metrics, and be prepared to iterate and refine your approach based on what you learn.

Final Thoughts

All in all, building an SEO-friendly website structure isn’t a quick task, but it’s one of the most important investments you can make in your online success. And if you follow the tips and best practices outlined in this guide, there’s no reason you can’t create a website that not only looks great and provides a seamless user experience, but also ranks higher in search results and drives more organic traffic to your business.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.