Online marketing has been around for, well, nearly as long as the internet. While the internet wasn’t initially intended to be used as a method of advertising, it quickly became apparent that it was the perfect tool to do just that.
The Evolution of Online Marketing
It was in the early 90’s, that business owners began using email as a way of promoting their products. And in 1990, the world’s first search engine, Archie, was developed. WebCrawler came a few years later in 1994, which saw a huge improvement for search engines with a version that could now index titles of a web page as well as its actual content.
Lycos was next to be developed and that was good in its own right, bringing with it the powers of ranking search results based on relevance. Then, in 1996, Google’s search engine appeared. This is the real point at which the whole idea of online marketing really took off.
Why Internet Marketing is Important
In any business, whether you have fierce competition or not, requires a certain amount of marketing in order to get people to see their products or showcase their services. At the end of the day, if people don’t know about a product or service, and they’ve never even heard of it, how can you expect to gain any new customers?
There are various ways in which companies go about marketing their products and services. While some are quite rigid and tend to stick to the same old tried and tested methods of advertising, others are more willing to try new techniques and strategies.
Different Approaches
When it comes to marketing, it’s very rare that two companies would ever share exactly the same strategy. While they may employ some of the same techniques or use some of the same mediums, they are almost certain to have completely different campaigns.
Whether it’s an organic marketing method that’s used such as word of mouth of mouth or blog posts, or inorganic forms such as Yell.com or Instagram Ads, it pays to get your marketing mix right early on. This includes the introduction of Google Ads into your marketing strategy.
Google Ads
Google AdWords, or Google Ads as we know it today, was released into the wild back in the year 2000, and since then, has evolved into one of the most prominent and indispensable marketing platforms – period.
When it first launched 20 years ago, there were just 350 advertisers signed up to the program, today there are millions. With a tool like this at your fingertips, as long as it’s used to its full potential can increase your company’s sales tenfold, if not more.
There are many reasons as to why it pays to utilise Google Ads. Here are some of them:
Wide audience
Anyone that knows the internet knows Google. In fact, it’s now so widely known that Google is even listed in the Merriam Webster Dictionary. The average amount of searches this engine deals with on a daily basis is around 5 That should give you some idea as to the number of potential customers you could reach. In addition to being able to reach such a large number of people quickly, Google Ads also has the capability to allow for a range of targeted marketing. Through the platform you can bid on both broad and narrow search terms to try and get the best results for your business. Bidding on general terms is good as will reach a wider audience. However, this can be costly, depending on who your competitors are. On the contrary, bidding on long-tail keywords may reach less people, but at least they will be people who know exactly what they want.
Suits any budget
If you’ve been in business a while, then you’ll already know that good advertising doesn’t come cheap. But that’s the old way. Nowadays, marketing platforms such as Google Ads are much more customisable and therefore more suitable for a wider range of businesses and budgets. With Google Ads you can choose how much you want to spend each month, making it easier to set a budget for. If the campaign is a success, and sales are up, you can increase the budget and the intenseness of it. On the flip side, if money is tight, simply lower the budget temporarily. You can also stop it instantly and not pay another penny.
Full control
While Google Ads is a paid for campaign platform, you still have full control of it. Previously it used to be a right pain trying to get your message out to as many people as possible, fast. With Google Ads, it takes just seconds. You can actually learn a lot about your market too using Google Ads. Through the campaign platform you can gain real insight as to what customer habits are in the industry, including what words they typed to find you, where they’re located, what device they’re using, and what time of the day they search. With this information, you can then tailor your campaign to refine your marketing efforts in addition to adapting or improving upon any relevant products or services. No more wasting money in advertising to those not interested.
Fast results
Unlike some forms of organic marketing where it takes time for word to get around, as soon as your ad goes live on Google, people will see it and begin to take notice. Regardless of if they buy from you, or even if they click on the link, people will see your name on the ad, and instantly this creates more brand awareness.With extensive experience and expertise, we can help to identify the critical areas you need to target. What’s more – our dedicated team will create, launch and execute cost-effective local SEO campaigns on your behalf.
Google Ads is one of the most powerful internet marketing tools there is. It’s comprehensive, it’s accurate and it gets results fast. And while it’s not a particularly difficult program to use, it can take a while to get used to.
Why not let us take some of the strain and devise a marketing campaign that best suits your needs? Get in touch now and see what we can do for you.
To learn more, contact ClickSlice today on 020 3287 3638 or email us at hello@clickslice.co.uk.
