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PPC in a Crisis: Adapting Strategies During Uncertain Times

Unfortunately, we live in a world that often experiences crises. Some are global catastrophes such as the COVID-19...

The Role of Emotional Appeal in PPC Campaigns

How many ads have you read on Google or YouTube that just looked like they were written by a machine and stirred...

PPC For Event Marketing: Promoting Conferences and Shows

Promoting events can be tricky as you have to act fast and are often working against time constraints. A great way...

Demystifying Cross-Channel Marketing: A Comprehensive Guide

Marketing is a complex beast and there are so many different strategies you can follow. One of the most...

The Role of SEO in Online Reputation Management

Building a positive online reputation is just as important as your SEO strategies, but the great thing is, is that...

Comparing SEO & PPC Keyword Research Strategies

Keyword research is a pivotal process in both SEO and PPC marketing. This is because keywords are the underlying...

Budgeting for SEO and PPC: Finding the Right Balance

SEO and PPC are two precious marketing tools that help boost visibility, conversions, website traffic, and...