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The Role of SEO in Online Reputation Management

Building a positive online reputation is just as important as your SEO strategies, but the great thing is, is that...

Comparing SEO & PPC Keyword Research Strategies

Keyword research is a pivotal process in both SEO and PPC marketing. This is because keywords are the underlying...

Budgeting for SEO and PPC: Finding the Right Balance

SEO and PPC are two precious marketing tools that help boost visibility, conversions, website traffic, and...

Local SEO and Local PPC: Dominate Your Niche Market

Today’s world of business is largely globalized with the advent of the internet, multi-location companies, and the...

Shopify SEO vs. WordPress SEO: Key Differences and Considerations

In the world of web development and online store creation, Shopify and WordPress are two powerhouses and offer a...

Shopify Content Marketing: Tips and Tactics

One of the most difficult aspects of running a Shopify store is to attract customers and a great way to tackle this...

8 Time-Tested Approaches to Shopify Speed Optimization

I don’t know about you, but if I try to visit an online store and it takes an age to load, 90% of the time I simply...