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Decoding the Purpose of Product Identifiers in SEO

When browsing products on an ecommerce store you will probably have noticed a range of strange numbers - long...

Product Page SEO: Things to Know

Ecommerce SEO is all-encompassing and it covers every aspect of your store including blog articles, landing pages,...

How to Optimise Category Pages for SEO

Oftentimes businesses concentrate their efforts on optimizing individual product pages for SEO, but what about...

PPC in a Crisis: Adapting Strategies During Uncertain Times

Unfortunately, we live in a world that often experiences crises. Some are global catastrophes such as the COVID-19...

The Role of Emotional Appeal in PPC Campaigns

How many ads have you read on Google or YouTube that just looked like they were written by a machine and stirred...

PPC For Event Marketing: Promoting Conferences and Shows

Promoting events can be tricky as you have to act fast and are often working against time constraints. A great way...

Demystifying Cross-Channel Marketing: A Comprehensive Guide

Marketing is a complex beast and there are so many different strategies you can follow. One of the most...