Generative search is rewriting the rules of SEO. With AI tools like Google’s Search Generative Experience (SGE) and ChatGPT shaping how people consume information, traditional ranking tactics aren’t enough anymore. That’s where Generative Engine Optimisation (GEO) comes in – an approach designed to position your brand inside AI-generated responses.
This field is still new, which makes choosing the right partner critical. You need an agency that not only understands SEO fundamentals but also experiments with the latest generative models and structured content formats. Below, we spotlight the 8 best GEO agencies in the UK for 2025 – pioneers already helping businesses adapt to the future of search.
🧾 Comparison Table: GEO Agencies (UK, 2025)
| Rank | Agency Name | Location | Services Covered | Industries Served | ⭐ Avg. Rating |
|---|---|---|---|---|---|
| 1. | ClickSlice | London | AI Visibility, GEO, AEO, LLM Optimisation | eCommerce, SaaS, Retail | 4.9/5 |
| 2. | LevelUp Leads | Manchester | AI SEO, Rank on AI, Digital PR | SaaS, B2B, Startups | 4.7/5 |
| 3. | Paramount Digital | Merseyside | AI SEO, Content Optimisation, PPC | SMEs, Retail | 4.6/5 |
| 4. | Hooked on Media | Cornwall | AI SEO, PPC, Social Media | Lifestyle, SMEs | 4.5/5 |
| 5. | Expre | London | AI SEO, Generative Optimisation | Startups, Retail | 4.5/5 |
| 6. | The Digital Pine | Birmingham | GEO, AI SEO, Content Marketing | SMEs, Tech, Retail | 4.4/5 |
| 7. | Figment Agency | London | LLM Optimisation, AEO, SEO Strategy | Corporate, Professional Services | 4.4/5 |
🥇 1. ClickSlice
Overview:
ClickSlice leads the pack in GEO, bringing together years of SEO expertise with cutting-edge AI optimisation strategies. They’ve positioned themselves as the go-to UK agency for businesses wanting to capture visibility in generative engines.
Specialties / Key Services:
- GEO campaigns designed for SGE and ChatGPT
- AEO (Answer Engine Optimisation)
- LLM content optimisation
- Technical SEO audits for scalable sites
- Content and link-building services in-house
Why Choose Them:
- ✅ Demonstrated results – ClickSlice ranks #1 for its own SEO keywords
- ✅ 24/7 live dashboard so you never guess progress
- ✅ No long-term contracts; stay only if results deliver
- ✅ Full team of specialists across technical, content, and outreach
- ✅ Monthly reports tied directly to sales and enquiries
👉 Adapt your brand for generative search: Visit ClickSlice
2. LevelUp Leads
Overview:
LevelUp Leads is based in Manchester and focuses heavily on helping SaaS and startups rank inside AI platforms.
Specialties / Key Services:
- GEO optimisation
- Rank on AI services
- Digital PR for brand mentions
Why Choose Them:
- Well-suited for scaling startups
- Data-driven testing of AI queries
- Strong focus on SaaS markets
3. Expre
Overview:
Expre, a London-based agency, delivers GEO campaigns tailored to SMEs and retail businesses.
Specialties / Key Services:
- GEO campaigns
- Generative content optimisation
- Structured data deployment
Why Choose Them:
- Practical solutions for SMEs
- Transparent approach
- London-based team
4. The Digital Pine
Overview:
The Digital Pine blends content marketing with GEO strategies to help businesses adapt quickly to generative search.
Specialties / Key Services:
- GEO
- AI SEO
- Content creation
Why Choose Them:
- Content-first approach
- Works well with tech and retail brands
- Based in Birmingham
5. Figment Agency
Overview:
Figment focuses on professional services and corporate clients, with strong LLM and AEO offerings alongside GEO.
Specialties / Key Services:
- GEO
- LLM optimisation
- AEO
Why Choose Them:
- Corporate-friendly delivery
- Focus on structured content
- London-based team
6. Paramount Digital
Overview:
Paramount Digital mixes GEO with traditional SEO and PPC, offering balanced campaigns for SMEs.
Specialties / Key Services:
- GEO
- AI SEO
- PPC campaigns
Why Choose Them:
- Affordable packages
- Based in Merseyside
- Good fit for SMEs and retailers
7. Hooked on Media
Overview:
Cornwall-based Hooked on Media offers GEO services alongside PPC and social campaigns.
Specialties / Key Services:
- GEO optimisation
- PPC
- Social media marketing
Why Choose Them:
- Flexible SME packages
- Focus on lifestyle brands
- Strong multi-channel experience
8. SEOProfy
Overview:
SEOProfy operates in London with a global reach, helping brands improve GEO and international SEO visibility.
Specialties / Key Services:
- GEO campaigns
- International SEO
- Link building
Why Choose Them:
- Best for brands targeting multiple regions
- Technical SEO strength
- Global experience
🔍 What to Prioritise When Choosing a GEO Agency
- Innovation mindset: GEO is evolving, so your partner must adapt fast.
- Structured content expertise: Generative engines thrive on clean, structured data.
- Testing culture: Look for agencies that experiment with prompts, formats, and AI platforms.
- Scalability: GEO strategies should grow with your product catalogue and audience.
- Proof of rankings: Agencies like ClickSlice show authority by ranking for their own SEO keywords.
FAQs
What is Generative Engine Optimisation (GEO)?
GEO is the practice of optimising content for generative AI engines like Google SGE and ChatGPT. Instead of just targeting SERPs, it ensures your brand is visible in AI-generated answers and summaries.
How is GEO different from traditional SEO?
Traditional SEO targets rankings on search engine results pages. GEO focuses on structuring and crafting content so it appears in generative outputs, often requiring schema, Q&A formatting, and conversational content.
Do all businesses need GEO in 2025?
Not every industry will benefit equally, but businesses in competitive sectors – like retail, SaaS, and services – should begin preparing now. The earlier you optimise for generative engines, the more visibility you’ll secure as adoption grows.
How long does it take to see GEO results?
Timelines vary since generative engines are still developing. Some businesses see improvements in AI query visibility within a few months, while others may take longer depending on content and competition.
What’s the cost of GEO services in the UK?
GEO campaigns typically start around £1,500/month for SMEs, with enterprise-level projects costing significantly more due to the complexity of optimisation.
Can GEO replace traditional SEO?
No. GEO should complement, not replace, SEO. Traditional search still drives the majority of organic traffic, but GEO ensures you’re prepared for the growing influence of AI discovery.
