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15 Best AI SEO Tools to Help Boost Your Website’s Visibility

Woman working on laptop with virtual icon network diagram and AI technology

With advances in Artificial Intelligence (AI) reaching new heights in 2024, it’s important for you as a business owner to find ways to integrate these new technologies into your operations. After all, staying ahead of the curve and leveraging cutting-edge tools is one of the best ways to not just optimise your website, but also your workflow. Why spend 8 hours on a task when you could cut that time in half with the help of AI? 

But where’s the best place to get started? We’ve got it covered! In this blog post, we’re going to explore the top AI SEO tools that can revolutionise your SEO strategy and boost your website’s rankings.

Why Incorporate AI into SEO Strategy?

Why you might seem hesitant to overhaul how you work, integrating AI into your SEO strategy offers numerous benefits. AI-powered tools can automate tedious tasks, provide valuable insights, and optimise various aspects of your SEO efforts. By leveraging AI, you can:

  • Save time and resources
  • Make data-driven decisions
  • Identify untapped opportunities
  • Enhance user experience
  • Stay competitive in the ever-changing digital landscape

Understanding AI in SEO

Before we go over some of the top AI SEO tools, it’s first important to understand how AI works in the context of SEO. AI algorithms analyse vast amounts of data, identify patterns, and make predictions to optimise various SEO elements. From keyword research and content optimization to backlink analysis and rank tracking, AI can streamline and enhance every aspect of your SEO strategy.

The Top AI SEO Tools Overview


SEMrush is a comprehensive AI-powered SEO tool that offers a wide range of features, from keyword research, competitor analysis, site audit, and more. With its AI algorithms, SEMrush provides accurate insights and recommendations to optimise your website’s performance.


Ahrefs is another powerful AI SEO tool that focuses on backlink analysis and keyword research; its AI-driven algorithms can help you to identify high-quality backlink opportunities and uncover valuable keywords to target. Plus, Ahrefs offers site audit and content exploration features to enhance your overall SEO strategy from a technical point of view, and on the plus side, it’s user-friendly and great for beginners.

Moz Pro

Moz Pro is an all-in-one AI SEO tool that covers various aspects of SEO, including keyword research, link building, and site optimisation. Its AI-powered insights and recommendations help you make data-driven decisions and improve your website’s visibility in search engine results pages (SERPs) – although some do find that the interface can be complex to navigate.

AI-Powered Keyword Research Tools

Keyword research is the foundation of any successful SEO strategy, and you can turbocharge your efforts with AI-powered keyword research tools like Keyword Planner and KWFinder. These tools use advanced algorithms to identify high-value keywords and provide insights into search intent, giving you massive datasets that help you uncover long-tail keywords, related phrases, and trending topics.

Content Optimization with AI

Creating compelling and SEO-friendly content is another key element when it comes to driving organic traffic to your website. AI-powered content optimisation tools like Surfer SEO and MarketMuse assist in crafting content that aligns with search engine guidelines and user intent, which not only ensures SEO compliance but speeds up workflow.

AI-Driven On-Page SEO Tools

seo icon digital concept

On-page SEO plays a vital role in improving your website’s visibility and user experience, but when it comes to tackling the technical side of SEO, we’d always recommend partnering with SEO experts. While AI might be able to detect technical SEO problems in 2024, we’re still a long way away from robots being able to fix them autonomously. At Clickslice – aka Birmingham’s best SEO agency – we offer comprehensive site audits, where we leverage AI and other SEO tools to identify technical issues, offer actionable recommendations, and actually fix any on-page issues ourselves.

AI Tools for Backlink Analysis

Back to AI tools, don’t forget about backlinks! Backlinks are a vital ranking factor in SEO, and you can now find numerous AI tools to optimise your backlink strategy, such as Majestic and LinkResearchTools. These tools help identify high-quality backlink opportunities and monitor your website’s backlink profile, while also using AI algorithms to analyse link quality, detect toxic links, and provide insights into your competitors’ backlink strategies.

AI Tools for Competitor Analysis

We might not always like to admit it, but understanding our competitors’ SEO strategies is key when it comes to staying ahead in the digital marketplace. If scouring on your biggest competitors’ website is your least favourite SEO task, you can now outsource this job to AI tools for competitor analysis, such as SpyFu and iSpionage. Both of these tools provide valuable insights into your competitors’ keyword rankings, backlink profiles, and content strategies, so you can identify gaps in your own SEO approach and uncover opportunities to outrank your competitors.

AI in Local SEO

And finally, for businesses targeting local audiences, AI-powered local SEO tools like BrightLocal and Moz Local are invaluable; these tools help optimise your local listings, monitor online reviews, and improve your local search visibility. AI algorithms analyse local search trends, user behaviour, and geo-specific factors to provide tailored recommendations for enhancing your local SEO efforts.

Final Thoughts

Ultimately, while it’s fair to say that AI has revolutionised the world of SEO, the human touch isn’t obsolete quite just yet. While the best on-page SEO tools can certainly optimise your workflow and strategy, it’s still necessary to call upon the SEO experts when it comes to things like humanising AI content, finding quality backlinks in relevant niches, and fixing technical issues that hurt your SERP score.

At Clickslice, we’re committed to helping brands harness the power of AI (and that all-important human touch) to achieve their SEO goals, no matter how big or small the business is. So if you’re ready to take your website’s visibility to the next level, contact us today to learn how our comprehensive SEO services can benefit your brand.

Article by:

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.