A Specialist B2B SEO Agency

B2B SEO refers to the process of optimising a company website to help it rank higher on search engines such as Google for relevant keywords. For instance, if you’re renting out diggers in Dover, a relevant keyword that you’d want to target would be “diggers for rent in Dover” and so on.

The primary goal of a B2B SEO campaign is to make your website appear as high as possible in the SERP for relevant to your business customer queries. That way, when a potential customer searches for a keyword regarding a product or a service that your business has to offer, your company will appear right in front of them.

Or in other words, when your SEO is done right, you can start relying on your website to bring in business on autopilot without spending a penny.

As a general rule of thumb, it’s safe to say that 6 months to a year is a good time frame during which you can expect to start seeing some results from your SEO campaign. With that said, there are many ranking factors that can affect the rate at which your SEO campaign will progress. Some of the factors include:

• How competitive your industry and target keywords are
• The quality and quantity of backlinks to your website
• The age and authority of the domain your site is hosted on
• Your website loading speed & mobile responsiveness
• The relevancy, quality, and quantity of content on your website

There are many other ranking factors to consider, but we wanted to point out the ones that can make the biggest difference.

There’s no right or wrong time to start investing in SEO for B2B. With that said, the earlier you begin your SEO journey, the sooner you’ll begin to see growth in your organic traffic. And when your organic traffic grows, so will the number of leads and paying customers your business ends up generating.

As a general rule of thumb, it is a good idea to start investing in SEO for B2B when:

• Your business has the capacity to accommodate an increase in customers
• You want to stop relying on paid advertising to generate new business
• You want to make your business leaner and more profitable by cutting on ad spend and lowering customer acquisition costs

Firstly, it’s important to optimise your website for SEO. This means making sure your website is technically optimised for search engines. The best online stores ensure they use target keywords in on page content, including a meta description, product images, image alt text, page title tags, a link to a relevant category page and header tags. Also, create an XML sitemap and submit it to search engines.

Once these basics are considered, it’s important to create high-quality content that is relevant to your target audience. This can include product descriptions on your product page and product category pages, blog posts, product images and a Woocommerce product title. Make sure to use SEO friendly relevant keywords in your content, but don’t overdo it – search engines can penalise you for “keyword stuffing” so make sure your content reads well and is genuine. Finally, make sure you identify and resolve duplicate content which has a negative impact on Google Analytics.

Your product pages are possibly the most important place for new and optimised content. At ClickSlice our ecommerce experts help you optimise your product categories and each product with an SEO title, a meta description, with relevant keywords, unique and compelling product descriptions, and high-quality images.

Then it’s time to build backlinks. Backlinks are links from other websites to your Woocommerce store. The more quality backlinks you have, the higher your website will rank in SERPs. This is an important part of ClickSlice’s service. We have a wealth of Woocommerce SEO friendly contacts who would be glad to host a backlink to your site on their page. Our expert content writers even ghostwrite the blog for you! We make backlinking completely easy.

It’s also important to use Google Analytics and the Google Search Console when you complete your WordPress SEO process. At ClickSlice, we always use Google Analytics and the Search Console to track your website’s performance and report back in our month reports. Our client have found Google Analytics to be confusing, so we help you understand this data by providing you with round the clock support and a dedicated Woocommerce SEO consultant.

Yes, we can. Since 2016, our in-house SEO team has helped several companies rank high on search engines for local keywords across multiple locations. Whether you want to rank one service in three locations or ten services across forty locations, we have the capacity, work ethic, ability, and experience to make it happen.

Our B2B SEO strategy when it comes to serving local businesses includes the:

• Creation and optimisation of GMB (Google My Business) listings and location pages
• Building local citations and acquiring local backlinks
• Monitoring each individual location and making the necessary adjustments to yield the best results

Over time, your B2B business will begin to take the top spots for the most competitive keywords with high search volume and will start reaping the rewards.

At ClickSlice, we will measure the success of your B2B campaign using several key performance indicators (KPIs). A few examples include:

• Increased organic traffic
• Improved rankings on the search engine results page
• An increase in the number of leads and sales
• Return on investment (ROI)

With that said, every B2B business is different, and the KPIs that matter the most to one business might not matter as much to another. So, when we handle your campaign, we’ll make sure it’s structured in a way to deliver upon the KPIs that matter the most to you.

Running an SEO campaign for a B2B company isn’t necessarily going to be more expensive than running a regular one. What actually matters when it comes to pricing in an SEO campaign is the amount of work necessary to make it a winning one.

For example, if you’re running a local B2B business that specifically rents out diggers to contractors, you will likely only need to rank one page for a number of low-volume keywords.

In such a case, your SEO campaign wouldn’t be anywhere near as costly as a campaign for a large B2B digital service provider offering a range of services across numerous pages to a variety of customers.

If you’re interested in working with ClickSlice or just want to have a chat, find a time and date in your calendar, and use the  book a discovery call.