AEO ROI Calculator

Answer Engine Optimisation (AEO) is the process of structuring your content and brand presence so that AI tools like ChatGPT, Gemini, and Perplexity recommend or cite you when users ask relevant questions. Unlike traditional SEO, which focuses on ranking in Google’s blue links, AEO is about being the answer, appearing directly in AI-generated responses before a user even clicks anywhere. As more buyers use AI tools to research purchases, AEO is becoming one of the most important visibility channels for brands.

There’s no real difference between AEO and GEO, they’re the same thing.

Both refer to optimising your brand’s visibility in AI-driven search environments (like ChatGPT, Google’s AI results, Perplexity, etc.). The difference is purely in terminology.

AI search tools like ChatGPT, Google AI Overviews, Perplexity, and Gemini work by analysing vast amounts of web content and generating synthesised answers to user queries. Instead of showing ten blue links, they produce a direct written response, often citing or recommending specific brands.

If your business isn’t being cited in these responses, you’re invisible to a growing segment of buyers who never scroll past the AI answer.

With AI search usage growing rapidly, the businesses that establish visibility now will have a significant advantage over those who wait.

The best way to find out is to book a free discovery call with our team. We’ll walk you through your brand’s current AI visibility in real-time, show you exactly where you are and aren’t appearing across tools like ChatGPT, Perplexity and Gemini, and map out precisely how we can help increase it.

Most businesses we speak to are surprised by just how invisible they are,  and even more surprised by how quickly that can change with the right strategy in place.