7 simple steps to set up Google ads for chiropractors

If you’re looking to promote your chiropractic services online, Google ads can be incredibly beneficial if you’re looking to make those quick, speedy gains that get the ball rolling and the revenue coming in.

If you’re new to Google ads, the process might be slightly confusing – but it’s simpler than it looks.

In this guide, we’re going to go over 7 essential steps that you need to take before and after setting up your Google ads account, as well as tips on how to optimise your digital marketing strategy to enhance your ROI. Let’s get started!

What are Google Ads?

Google Ads refers to the PPC advertising system offered to commercial businesses on Google’s search engine. If you manage to secure the top bid for a certain keyword or search query, your website or a specific web page of your choice will appear at the top of the search engine. Your metadata will be accompanied by a small ‘ad’ symbol, identifying that it’s an advertisement, and not a Google endorsement.

Are Google ads worth it?

If you’re offering a chiropractic service, it can be useful to use Google ads while you’re establishing your online presence. Google ads can make quick gains and get a lot of traffic to your website fast – but the PPC model is expensive, and unless you have a hefty ad budget, it’s not the most sustainable marketing model. That being said, it can still be useful to those looking for a quick boost in revenue and traffic.

How to set up Google ads

So, how can you set up Google ads for your chiropractic business? Here are 7 important steps to take before, during, and after the set-up process:

Optimise your website

The first thing you want to do before launching a Google ads campaign is ensure that your website is immaculate, high-functioning, fast, and aesthetically pleasing. We don’t need to tell you how expensive Google ads are – it’s likely you already know. So to avoid paying Google for hundreds of instant click-offs, do everything to ensure that your website is in optimal condition. This means ensuring that your website is safe, easy to navigate, protected, fast, and that all your web pages are optimised for the user experience (UX.) A poor UX will lead to a high bounce rate, which means a poor – or non-existent – ROI when it comes to your ad budget.

Keyword research

Before beginning any ad campaign, you need to perform keyword research relating to chiropractic services. You should try to target achievable, high-intention keywords and try to obtain traffic from users searching with commercial intent where possible. If you’re not sure how to perform effective keyword research, you could hire a chiropractor SEO expert or agency to carry out the research for you.

You should also, where possible, try to target location-based keywords. As chiropractic services are conducted in-person, this gives you the maximum chance of obtaining new clients through your campaign, and therefore achieving a high ROI through your campaign.

Create a Google Ads account

Once you’ve conducted thorough keyword research, you need to set up Google Ads for your business. You can do so by heading to Google Ads and creating an account. Make sure to put in all your business information correctly, as Google will perform a verification which can take up to 1 day to complete. If there are errors on your account, this will prolong the process.

You’ll also need to confirm the linking of your Google ads account to your business on your website. You should easily be able to find a tutorial on how to do this on YouTube.

Establish your budget

It’s highly important that you set a budget ceiling before embarking on a Google ads campaign. As previously mentioned, Google operates a PPC advertising model. This means that every time a user clicks on one of your paid links, you’ll pay the established PPC bid you agreed to when creating your campaign.

So, unless you officially set up a budget ceiling when creating your campaign, Google will continue to show your advertisements and charge you per click, even once your imagined budget has been reached. This can end up costing you thousands in unwanted ad spend, so make sure to establish your budget beforehand.

Create a compelling campaign

Once you’ve created your account, you can head to “create a new campaign” and follow the instructions to set up a new advertisement campaign. Google will perform a quick check to verify your domain name and its contents, before allowing you to proceed with the creation of your ads. You’ll be responsible for creating headlines and descriptions, and you’ll want to ensure that your copy is immaculate and engaging before proceeding to launch your campaign. While Google does offer suggestions, it’s a good idea to write your own copy in line with your brand voice and brand identity.

Target your audience

Once your campaign has been launched, it’s essential for you to begin tracking conversions and other important KPIs on Google analytics. This is one of the most important parts of any Google ads campaign, as the data presented will let you know whether or not your copy is actually effective.

If you’re noticing a low conversion rate, this is a good indicator that you need to temporarily suspend your campaign and work on improving your landing pages and other on-site content. If you haven’t already, it’s also a good idea to review your site’s functionality, to ensure that your paid clicks aren’t being presented with a malfunctioning or slow-loading website.

Track conversions

Article by:

Joshua George

Joshua George is the founder of ClickSlice, an SEO Agency based in London, UK.

He has eight years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, AgencyAnalytics, Wix and lots more other reputable publications.