So, you have an amazing business website that attracts the occasional visitor and has generated some leads. Fantastic! But is that all you want it to do? Would you not prefer that your business website generates hundreds of leads, has consistently high traffic, and generates a sustainable amount of new customers?
Something as simple as an SEO audit can do this and show the areas in that your website is falling short. SEO auditing services are incredibly useful as they outline technical errors, show potential avenues for new business, and help you get the most out of your web content.
We look at the specifics below and discuss 7 reasons why your website can benefit from an SEO audit.
1. To Check Site Loading Speeds
- A simple technical improvement that an SEO audit can provide is for page loading speeds. I don’t know about you, but if I open a website and it takes more than 10 seconds to load I’m gone! I want my information instantly!
- This is how most people think and slow loading speeds can be damaging to your SEO and customer experience. An audit will show loading times and provide info on the corrective measures you can take like optimizing images to make your site faster.
2. To Remove Broken Links
Building an internal and external link catalog is a vital part of SEO and any broken links will damage rankings but also frustrate your visitors.
You can use an SEO audit to find any broken internal links on your site. This could be something simple like a miss-typed URL, or missing page files.
It’s also useful to show broken external links to third-party websites. You have no control over external links and a business could simply remove a page you link to or change its URL for example. An audit allows you to keep on top of this and make sure all your links are accessible.
3. To Review SEO Strategies
If you are executing SEO and marketing strategies for your business website you need a way to review them. Without proper reviewing and assessment, how do you know if the strategies are successful and if you are making a positive return on your investment?
SEO audits are fantastic reviewing tools as they give you cold hard data and show exactly what’s going on with your website and its performance. You can then use the information to make adjustments and improvements.
4. To Improve Keyword Usage
If your business website has basic SEO you will probably use keywords in your content. However, without using analytical tools how do you know if any of those keywords are effective and bringing in traffic?
Using SEO auditing services is a great way to check the quality and usefulness of your keywords. You can then make adjustments and do more research if you aren’t ranking highly for your current keywords.
5. To Keep Up With Changes in SEO Practices
SEO is an ever-evolving practice and we simply don’t know when Google will randomly decide to make huge changes that impact SEO strategies.
Regular SEO audits can therefore make sure that you are keeping up with current SEO trends and have optimized content relating to what Google currently wants! If you simply create your website, introduce an SEO strategy, and forget about it, in a year it could be redundant!
6. To Emulate Succesful On-Page SEO
When an audit is done you will be able to see the performance of individual pages and their SEO rankings. Perhaps the audit shows that one page is doing fantastically and gets far more traffic and low bounce rates than others.
In this instance, you could try and emulate the on-page SEO, style, and content of that page to boost the effectiveness of the rest of your website. Look at what you have done right and copy your success!
7. To Boost User Experience
Aside from improving SEO you also want your customers to have a simple and enjoyable experience when using your business website.
Some of the things mentioned above like slow loading speeds and broken links are simple ways to improve user experience.
An audit can also uncover other potential usability issues like mobile responsiveness and accessibility issues. Anything you can do to keep users on your website is a bonus and an audit will help outline these things.
Get an SEO Audit Today and See What Improvements You Could Make
With a simple SEO audit you can drastically improve the quality and optimization of your website. The detailed insight you gain will allow you to move forward, eliminate any website errors, and start to streamline your web content to get more traffic and business. You can also review any existing strategies and make sure your site is always improving.