AI-powered search is changing how customers discover products online.
Instead of relying solely on Google, more consumers are using tools like ChatGPT to research products, compare options, and identify trusted brands before making a purchase.
This shift has created a new challenge for ecommerce businesses.
It’s no longer enough to simply have products listed on your website....
A lot of businesses chase traffic as if it were the main goal of marketing.
They want more website visits, more impressions, more clicks, and bigger numbers in their reports. On the surface, that makes sense. More traffic sounds like progress. If more people are landing on your site, surely that must mean the business is moving in the right direction.
Not always.
Traffic...
