Unlock Exclusive Insights with Our New Ecommerce Report. Download Now
For businesses and agencies managing multiple Google Ads accounts, Google Ads Manage Account (MCC) is a handy tool that streamlines account management and improves efficiency – but what does it actually do? Let’s explore what MCC is, how it works, and why it’s beneficial for advertisers handling multiple accounts.
Google Ads Manage Account, commonly known as MCC, is a comprehensive solution designed for businesses and agencies that manage multiple Google Ads accounts. It functions as an umbrella account, allowing users to oversee and manage numerous Google Ads accounts from a single, centralised dashboard.
For those juggling multiple client accounts or managing various branches of a business, MCC can be a significant time-saver; it eliminates the need for constant account switching and provides a holistic view of advertising efforts across accounts.
Integrating MCC with other Google tools can provide even deeper insights. For instance, linking Google Ads to Google Analytics offers a more comprehensive understanding of campaign performance, helping advertisers make data-driven decisions.
MCC operates on a pretty hierarchical structure; the MCC account sits at the top, with individual Google Ads accounts nested underneath, and this structure allows for seamless navigation between accounts and provides the ability to implement changes across multiple accounts simultaneously.
Users can also create new accounts directly from the MCC interface or link existing ones, adding another layer of convenience to the process. This setup can save significant time, especially when managing large-scale campaigns across various accounts.
Google Ads MCC comes loaded with features designed to streamline multi-account management:
With MCC, users can access all linked accounts from a single login, significantly reducing the time spent on account management.
MCC provides granular control over user access. Managers can grant or revoke access to specific accounts or the entire MCC, making it easier to manage team members and client access while maintaining security.
The consolidated reporting feature in MCC also allows users to create custom reports pulling data from multiple accounts, providing a comprehensive view of advertising efforts.
Setting and managing budgets across multiple accounts becomes more straightforward with MCC, and this feature comes in particularly useful when managing client budgets or overseeing multiple branches of a business.
With all accounts in one place, it’s easier to spot trends and gather insights that might not be apparent when looking at accounts individually. With a bird’s-eye view on important data, this helps when it comes to strategic decision-making.
The benefits of using Google Ads MCC extend beyond its features:
Features like consolidated reporting and cross-account management can markedly improve efficiency; for example, users can make changes across multiple accounts simultaneously, saving time and reducing the risk of errors.
MCC makes collaboration with team members and clients smoother; varying levels of access can be granted, allowing for effective teamwork while maintaining account security.
The time saved by managing multiple accounts from a single dashboard is significant. It reduces the need to log in and out of different accounts, allowing users to focus on strategy rather than logistics.
Over time, many agencies and businesses have developed best practices for MCC management:
A logical structure for MCC is key: typically, accounts are grouped by client, business unit, or campaign type. A well-organised MCC makes navigation and management much more efficient.
Leveraging MCC’s reporting features for regular performance monitoring across all accounts is essential for any business, and setting up automated reports keeps stakeholders informed without manual effort.
Finally, conducting regular reviews of user access and permissions are equally important. You’ll want to make sure that you’re ensuring comprehensive data security and compliance with client agreements by periodically auditing who has access to the MCC and individual accounts is a crucial practice.
To sum things up, Google Ads MCC has transformed how many businesses and agencies manage multiple advertising accounts. Its ability to centralise account management, improve efficiency, and enhance collaboration allows for better results with less administrative overhead.
However, mastering Google Ads and MCC can be challenging, and complex if you’re new to using the system. So for those feeling overwhelmed or wanting to ensure they’re maximising these tools, seeking the help of a professional SEO service in London (nudge nudge – like us at Clickslice!) can provide expert guidance and help optimise your Google Ads campaigns.
Ultimately, successful advertising isn’t just about having the right tools; it’s about knowing how to use them effectively. Whether managing multiple client accounts or overseeing various aspects of a business, Google Ads MCC can significantly enhance your digital advertising strategies.
© 2024 — ClickSlice All Rights Reserved.
Company No. 10876199 | VAT No. 278157959
