As a business owner or marketer, you’ve likely heard the terms “traditional PR” and “digital PR” used, perhaps interchangeably. The truth is these two approaches are markedly different, but what exactly sets them apart?
In this blog post, we’re going to dive into the key differences between traditional PR and digital PR, going over the benefits and challenges of each approach. Let’s get started!
Traditional PR has been around for decades, focusing on building relationships with journalists and securing media coverage in print publications, television, and radio. This approach relies heavily on crafting compelling press releases, pitching stories to reporters, and managing press conferences and events.
The goal of traditional PR is to earn third-party endorsements and generate positive publicity for a brand; in securing coverage in well-respected media outlets, businesses can build credibility, increase brand awareness, and reach a broad audience.
One of the key advantages of traditional PR is the level of trust and authority it can lend to a brand; when a reputable publication or news outlet features your business, it can go a long way in establishing your company as a leader in your industry.
However, with the rise of the internet and social media, digital PR has recently emerged as an alternative – and in some ways more efficient – tool for businesses looking to expand their online presence. Digital PR encompasses a wide range of tactics, including content marketing, influencer partnerships, and social media engagement.
Unlike traditional PR, which often targets a general audience, digital PR allows for more targeted outreach to specific demographics and niche communities online. In creating valuable, shareable content and building relationships with influencers and online publications, businesses are able to reach their ideal customers where they already spend their time.
Digital PR also offers more opportunities for two-way communication and engagement; through social media and online forums, businesses can directly interact with their audience, gather feedback, and build a loyal community around their brand.
While both traditional PR and digital PR aim to build brand awareness and credibility, there are some notable differences between the two:
Traditional PR generally targets a broader, more general audience through mainstream media outlets, while digital PR, on the other hand, allows for more targeted outreach to specific demographics and niche communities online.
Measuring the impact of traditional PR can be challenging, as it’s difficult to track the direct results of a print article or television segment. Digital PR offers more sophisticated analytics tools, allowing businesses to track website traffic, social media engagement, and conversions.
Given that it’s been around since before the internet age, traditional PR tends to focus on written press releases and media pitches. Conversely, digital PR encompasses a wider range of content formats, including blog posts, infographics, videos, and social media updates – the amalgamation of which is often more effective than the traditional approach.
Despite the rise of digital channels, traditional PR still offers some unique benefits:
Earning coverage in well-respected publications can lend credibility to your brand and help build trust with your target audience.
Building strong relationships with journalists and media outlets can lead to ongoing opportunities for coverage and collaboration.
Traditional PR can also help businesses reach a wide, general audience through mainstream media channels.
Arguably the better and more efficient option in 2024, digital PR offers a range of benefits for businesses across lots of different industries:
Digital PR allows for more agile and responsive campaigns, as content can be quickly updated and adjusted based on real-time feedback and data.
Plus, compared to traditional PR, digital PR can be more cost-effective, as it often relies on owned and earned media rather than paid advertising.
One of the best things about Digital PR is that it enables businesses to reach specific demographics and niche communities online – in short, this ensures that their message reaches the right people.
Of course, both traditional PR and digital PR come with their own set of challenges. Traditional PR can be time-consuming and resource-intensive, while digital PR requires a deep understanding of ever-changing algorithms and best practices.
For traditional PR, it can also be difficult to measure the direct impact of media coverage on business goals. Additionally, the media landscape is constantly shifting, with many publications moving to digital-only formats or shutting down altogether.
Digital PR, on the other hand, requires businesses to stay up-to-date with the latest trends and best practices in content marketing, social media, and search engine optimisation. The online landscape is also highly competitive, with countless brands vying for attention and engagement.
Ultimately, the choice between traditional PR and digital PR (or a combination of both) will depend on your specific business goals, target audience, and industry. At Clickslice, we work closely with our clients to develop customised strategies that maximise online visibility and drive meaningful results.
For example, a B2B company in a highly technical industry may benefit more from targeted digital PR efforts, such as thought leadership content and industry-specific influencer partnerships. On the other hand, a consumer-facing brand with a broad target audience may see better results from a mix of traditional PR and digital PR tactics.
Ultimately, whether you opt for traditional PR, digital PR – or perhaps a hybrid approach – the key is to stay focused on your objectives and adapt your strategy as needed. If you go in with a full understanding of the strengths and limitations of each approach, you can make informed decisions that help your business thrive in today’s competitive marketplace.
And if you’re looking for a digital PR agency in London, look no further than our team at Clickslice! Our team always stays on top of the latest trends and best practices in the world of PR, and we can even offer a hybrid strategy of SEO, PPC advertising and PR to turbocharge your brand visibility and impact.
So if you’re ready to take your brand to the next level, contact us today to learn more about how we can help you achieve your goals through a tailored, you-first approach.
Writing SEO-friendly blog posts is no easy feat, but it’s a skill that can make a significant impact on your website’s visibility and organic traffic. As an award-winning SEO agency, we at Clickslice know all too well the power of well-optimised content: in some cases, it’s the one thing that makes the difference between you and your biggest competitor.
So, how do you write reader-friendly, SEO-optimised blog posts that rank well and boost your website? Let’s take a look.
Let’s face it, the digital landscape is competitive, and getting your content noticed can be a challenge. That’s where SEO-friendly blog posts are your ally: by incorporating SEO best practices into your writing process, you can improve your chances of ranking higher on search engine results pages (SERPs) and attracting more targeted traffic to your website. It’s not just about the numbers, though – SEO-friendly blog posts also help establish your brand as an authority in your industry.
Keywords are the foundation of any SEO strategy, and that includes your blog posts. Take the time to research relevant keywords and phrases that your target audience is searching for, and strategically incorporate them into your content. Don’t go overboard, though – keyword stuffing can actually hurt your SEO efforts and turn off readers. Find a balance and use keywords naturally throughout your post, including in the title, headings, meta description, and body.
While keywords are important, they shouldn’t be the sole focus of your blog posts. At the end of the day, your content needs to be engaging, informative, and valuable to your readers. Write in a clear and concise style, break up your content into shorter paragraphs, and use subheadings to make your posts more readable. Don’t be afraid to incorporate visuals like images, infographics, and videos to break up text-heavy sections and keep readers engaged.
Meta descriptions may seem like a small detail, but they can have a big impact on your blog post’s click-through rates (CTR). These short snippets appear below your blog post title on search engine results pages, so it’s important to make them compelling and informative. Keep your meta descriptions concise (around 150-160 characters) and include your main keyword. In short, you want to give readers a reason to click on your post by highlighting the key benefits or unique aspects of your content.
Linking is a non-negotiable aspect of SEO, and it can help boost your blog post’s visibility and authority. And don’t forget to include internal links within your post, directing readers to other relevant pages or posts on your website – this not only improves user engagement but also helps search engines understand the structure and hierarchy of your site. Additionally, include external links to high-quality and authoritative sources to provide additional value to your readers and establish your blog as a trusted resource.
At Clickslice, we know a thing or two about creating SEO-friendly clickable headlines, so if you’re in need of a helping hand when it comes to content creation, our team can help! We’re all experienced SEO professionals, and can help you craft headlines that grab attention and entice readers to click through to your blog posts – without appearing clickbaity.
In the mobile-first world of 2024, optimising your blog posts for mobile devices is another non-negotiable. To do this, you’ll want to make sure your blog has a responsive design that adapts to different screen sizes and provides a seamless reading experience on smartphones and tablets. You should also use shorter paragraphs, larger fonts, and have a touch-friendly navigation system to enhance mobile usability. With Google’s mobile-first indexing, having a mobile-friendly blog can significantly impact your SEO performance.
Finally, it’s important to remember that writing SEO-friendly blog posts is an ongoing process that requires regular monitoring and analysis. You can use tools like Google Analytics and Search Console to track your blog’s performance, monitor keyword rankings, and identify areas for improvement. Keep an eye on your SEO metrics, such as organic traffic, bounce rates, and time on page, to gain insights into how your blog posts are performing and make data-driven decisions to optimise your content strategy.
And if all that seems a bit overwhelming, why not let us handle the workload instead? As a leading SEO agency in Bath, we at Clickslice offer comprehensive SEO services to help businesses across almost every industry improve their online visibility and drive organic traffic. From creating SEO-friendly blog posts to building high-quality backlinks, we can offer you a comprehensive campaign that drives traffic, boosts your visibility, and engages your target audience.
Ultimately, writing SEO-friendly blog posts is a skill that takes time and practice to master, but it’s well worth the effort when you see the organic traffic rolling in. So long as you understand the importance of keywords, crafting engaging content, optimising meta descriptions, implementing linking strategies, and ensuring mobile-friendliness, you can create blog posts that don’t just rank well on search engines, but also provide value to your readers.
No matter where you are in your career, there’s always benefit to be had in re-honing your skills – or even learning something new. And if you’re a digital marketer or aspiring SEO professional, obtaining an SEO certification can be a game-changer for your career. At Clickslice, our self-made founder Joshua started off in the SEO industry through self-education, and is now running a 6-figure agency in the heart of London.
So, where’s the best place to learn SEO? In this blog post, we’re going to dive into the specifics of SEO certifications, so we can help you discover the best options to boost your expertise. Let’s get started!
Picture this: you’re a business owner looking to hire an SEO specialist to improve your website’s search engine rankings. Would you prefer someone who claims to know SEO or someone who has a recognised certification to back up their skills? In most cases, the latter would be the obvious choice.
Having one or more SEO certifications demonstrates your commitment to learning and staying updated with the ever-evolving world of search engine optimisation; they show potential clients or employers that you’ve invested time and effort into mastering the craft of SEO. Plus, the knowledge you gain from these certifications can directly translate into better results for your SEO campaigns.
Now that you understand the value of SEO certifications, you might be wondering, “Which one should I choose?” With so many options available, it can be overwhelming to decide, so here are a few factors to consider:
Look for certifications that are widely recognised and respected within the SEO community; these certifications often come from reputable organisations or industry leaders, like Joshua.
Choose a certification program that covers a wide range of SEO topics, from the basics to advanced strategies. A well-rounded curriculum will equip you with the knowledge and skills needed to tackle real-world SEO challenges, and work with a variety of different clients across different platforms and industries.
Theory is important, but practical application is where the real learning happens. Opt for certifications that offer hands-on projects, case studies, or practical assignments to help you apply what you’ve learned.
Our Clickslice founder Joshua George is a well-known SEO expert and instructor on Udemy. His courses, such as “The Ultimate SEO Training 2024:”, and “Local SEO: A Definitive Guide to Business Marketing” are highly rated and cover a wide range of SEO topics. And with over 160,000+ students and 35,000+ glowing positive reviews,these courses offer a comprehensive curriculum, practical examples, and hands-on assignments to help you master SEO.
While not strictly an SEO certification, the GAIQ is a must-have for any digital marketer; it demonstrates your proficiency in using Google Analytics, which is a key tool for measuring and analysing website traffic. Understanding how to interpret and leverage analytics data is essential for making informed SEO decisions, so it’s good to have this in your roster.
SEMrush is a popular all-in-one digital marketing platform, and their SEO Toolkit Course is a comprehensive program that covers everything from keyword research to technical SEO. Upon completion, you’ll receive a certificate that showcases your SEMrush proficiency, and it can be a great use if you plan on using SEMrush for your SEO career.
HubSpot, a leading inbound marketing platform, offers a free SEO certification course that covers the fundamentals of SEO, which can be great if you don’t have a big budget. The course is also designed to be beginner-friendly, making it a great starting point for those new to the world of SEO.
Finally, Moz is a well-known name in the SEO industry, and their SEO Essentials Certificate program is a comprehensive course that covers the basics of SEO. It’s an ideal choice for beginners looking to build a strong foundation in SEO principles.
When it comes to online courses, getting SEO certified is a straightforward process. Most certification programs can be completed at home without any back-and-forth, and they’re also typically self-paced, allowing you to learn at your own convenience. Here’s a general overview of the steps involved:
While earning an SEO certification is a significant achievement, it’s still important to remember that it’s a constantly evolving field; search engine algorithms change, new techniques emerge, and best practices evolve. So to stay ahead of the curve, it’s always beneficial to engage in continuous learning.
Many certification programs offer ongoing learning resources, such as webinars, blog posts, and updated course materials, so take advantage of these resources to stay informed about the latest SEO trends and strategies. Additionally, consider attending industry conferences, networking with other SEO professionals, and participating in online forums to expand your knowledge and stay connected with the SEO community.
Holding an SEO certification can open doors to new opportunities and help you build valuable connections within the industry. When you become certified, you join a community of like-minded professionals who are passionate about SEO. This can lead to networking opportunities, job prospects, and even collaborations on exciting projects.
At Clickslice, we’ve seen the power of networking firsthand. Our team members have connected with other SEO experts at industry events, exchanged insights, and even partnered on client projects. These connections have been invaluable in our growth as an agency.
From an employer’s perspective, SEO certifications can also be a valuable asset when evaluating job candidates; not only do they demonstrate a candidate’s dedication to their craft and their willingness to invest in their professional development, but certifications also provide a benchmark for assessing a candidate’s knowledge and skills.
However, it’s important to note that certifications alone don’t guarantee success. Employers also look for practical experience, a track record of delivering results, and a passion for staying up-to-date with industry trends. Combining certifications with real-world experience and a proactive learning mindset is the best way to make you a standout candidate in the job market.
Ultimately, investing in SEO certifications is a smart move for anyone looking to advance their career in digital marketing. By choosing the right certification programs and dedicating yourself to continuous learning, you can elevate your SEO skills and position yourself as a trusted authority in the field.
At Clickslice, we’re passionate about helping businesses succeed online through effective SEO strategies, so if you’re looking for expert guidance on your SEO journey, our team is here to help. From SEO services in Bath to comprehensive SEO training, we offer a range of solutions to help you achieve your digital marketing goals.
As an HVAC contractor, you’ve probably noticed that the way people find and choose heating and cooling services has changed dramatically over the years. In the past, you might have relied on word-of-mouth referrals, print ads, or even the good old Yellow Pages to attract new customers. But let’s face it – times have changed, and if you want to stay competitive in today’s market, you need to have a strong online presence.
That’s where HVAC SEO comes in. SEO – aka search engine optimisation – is the process of making your website more visible and attractive to search engines like Google, so that when potential customers search for HVAC services in your area, your business shows up at the top of the results.
Let’s take a closer look at how it all works.
The truth is, the HVAC industry is a crowded and competitive space, especially online. With so many contractors vying for attention, it can be tough to stand out from the crowd. But here’s the thing – if you’re not showing up on the first page of search results, you might as well be invisible.
Think about it – when was the last time you clicked past the first page of Google results when searching for something? Probably never, right? Well, your potential customers are no different. If they can’t find you easily online, they’ll likely move on to one of your competitors.
So, what exactly is HVAC SEO? In a nutshell, it’s all about optimising your website and online presence to make it more search engine-friendly. This involves things like:
When you focus hard on these key areas, you can improve your website’s ranking on search engine results pages (SERPs) and make it easier for potential customers to find and choose your business.
Now, I know what you might be thinking – “This all sounds great, but where do I even start?” Don’t worry, we’ve got you covered. At Clickslice, we specialise in helping HVAC contractors like you navigate the complex world of SEO. Here are some of the key elements we focus on:
One of the most important aspects of HVAC SEO is identifying the right keywords and phrases to target. These are the terms that your potential customers are typing into Google when they’re looking for HVAC services. By strategically incorporating these keywords into your website’s content, meta tags, and headings, you can signal to search engines that your site is relevant and valuable for those searches.
For most HVAC contractors, the bulk of their business comes from customers in their local area, and this is why local SEO is so important. By optimising your Google My Business listing, building local citations, and encouraging customer reviews, you can improve your visibility in local search results and attract more nearby customers. And as a leading SEO agency, we have a deep understanding of the local SEO landscape and can help you implement effective strategies to boost your local visibility.
Another key aspect of HVAC SEO is content creation: this means publishing high-quality, informative blog posts, articles, and guides related to HVAC topics, allowing you to showcase your expertise, build trust with potential customers, and give search engines more content to index and rank.
Of course, it’s not just about creating content – you also need to make sure your website is optimised for search engines. This involves things like:
In addition to on-page optimisation, link building is another critical component of HVAC SEO. Essentially, this means getting other websites to link back to your site. Search engines view these backlinks as “votes of confidence” in your site’s authority and relevance.
Some effective link building strategies we’ve used for HVAC SEO include:
Look, we get it – SEO can be overwhelming, especially if you’re already busy running your business. That’s where partnering with a knowledgeable SEO agency can make all the difference.
At Clickslice, we’re the leading SEO firm in London, and we’ve helped countless HVAC contractors boost their online presence and attract more qualified leads. Plus, unlike those who offer a one-size-fits-all approach, we take the time to understand your unique needs and goals, developing customised SEO strategies to help you achieve them.
Of course, SEO isn’t a one-and-done deal – it’s an ongoing process that requires regular monitoring and adjustments. That’s why we place a big emphasis on tracking and measuring the success of our HVAC SEO campaigns.
Some of the key metrics we look at include:
By keeping a close eye on these indicators, we can continually fine-tune our approach and make sure you’re getting the best possible results from your investment in HVAC SEO.
At the end of the day, HVAC SEO is no longer a “nice-to-have” – it’s a necessity if you want to stay competitive and grow your business in today’s digital age. And if you partner with an experienced SEO agency like us at Clickslice, you can tap into the power of search engine optimisation and start attracting more qualified leads and customers. Book a call today and let’s grow your business together!
As a business owner or digital marketer, you’ve probably heard the term “SEO copywriting” thrown around quite a bit. But what exactly is it, and why does it matter so much for your website’s success? As an agency that specialises in SEO and content creation, we at Clickslice have seen firsthand the significant impact that well-crafted, optimised content can have on a website’s search engine rankings and overall performance.
So, let’s take a look at just why it’s so important.
At its core, SEO copywriting is all about creating content that not only informs and engages your target audience but also helps your website rank higher in search engine results pages (SERPs). It involves researching and strategically using relevant keywords, writing compelling headlines and meta descriptions, and structuring your content in a way that makes it easier for search engines to understand and index.
That being said, one of the most important strategic content marketing tips is to remember that SEO copywriting isn’t just about stuffing your content with keywords and calling it a day. It’s more about finding that sweet spot between providing value to your readers and optimising for search engines. You want your content to be informative, engaging, and relevant to your audience while also implementing SEO best practices to improve your visibility in search results.
One of the biggest benefits of SEO copywriting is its ability to drive more organic traffic to your website. By optimising your content for relevant keywords and phrases, you increase your chances of showing up in the top search results when people are looking for information related to your industry or niche. And as we all know, higher rankings generally lead to more clicks and visits to your site.
But SEO copywriting isn’t just about getting people to your website – it’s also about keeping them there. When you create high-quality, optimised content that addresses your audience’s pain points and provides real value, you encourage users to spend more time on your site, explore more pages, and potentially even convert into customers or clients.
Consistently ranking well for relevant keywords and providing valuable content can also help establish your brand as an authority in your industry; when people see your website popping up at the top of search results and find your content helpful and informative, they start to trust your expertise and are more likely to turn to you when they need products or services related to your niche.
Effective SEO copywriting starts with solid keyword research: you need to understand what terms and phrases your target audience is actually searching for and then strategically incorporate them into your content. But be careful not to overdo it – keyword stuffing can actually hurt your rankings and turn off readers. Focus on using keywords naturally and in context.
Your headlines and meta descriptions are often the first things potential readers see in search results, so it’s important to make them compelling and relevant. Craft headlines that grab attention and accurately reflect the content within, and use your meta descriptions to provide a clear, concise summary of what readers can expect to find on your page.
How you structure your content can also impact its SEO performance: use headings and subheadings to break up your text and make it easier to scan, and include relevant keywords in your H1, H2, and H3 tags. Use short paragraphs, bullet points, and other formatting techniques to improve readability and keep readers engaged.
In the large scheme of things, SEO copywriting isn’t just about the written word – it also applies to the images and videos on your website. Be sure to include relevant keywords in your file names, alt tags, and descriptions to help search engines understand and index your visual content.
Infographics and interactive content can also be great ways to engage your audience and attract links and shares, especially if you manage to present complex or lengthy information in a visually appealing and easy-to-digest format.
While SEO is important, don’t sacrifice readability and user experience in the process. Write in a clear, concise, and engaging style that resonates with your target audience, and use formatting techniques like headings, bullet points, and short paragraphs to make your content easier to scan and digest.
Linking to other relevant pages on your website (known in SEO as internal linking) can help search engines understand your site’s structure and distribute link equity throughout your pages. And including high-quality external links to authoritative sources can provide additional value to your readers and potentially even earn you some backlinks in return.
Finally, don’t forget to include clear, compelling calls-to-action in your content to guide readers toward the next steps you want them to take. Whether it’s signing up for your email list, downloading a resource, or making a purchase, CTAs can help turn passive readers into active leads and customers.
At Clickslice, we’ve seen the incredible impact that solid SEO copywriting can have for our clients in terms of higher rankings, increased traffic, and better overall website performance. By creating valuable, optimised content that resonates with your target audience, you can establish your brand as an authority in your industry and achieve long-term success online.
So if you’re ready to level up your content game but aren’t sure where to start, our team of experienced SEO pros and content creators is here to help. From keyword research and content strategy to writing, editing, and optimisation, we offer comprehensive professional SEO services in London, all of which are tailored to your unique business needs and goals.
So don’t let lacklustre content hold your website back any longer – invest in the power of SEO copywriting and watch your rankings and traffic grow! Whether you’re a new ecommerce website or simply looking to level up the content you have already, get in touch with us today to learn more about how we can help take your online presence to the next level.
As a leading digital marketing agency, we at Clickslice have extensive experience navigating – and succeeding in – the complex world of Google Ads policies. And as we work with clients from all around the world, we also understand just how important it is for businesses to ensure their ads comply with Google’s guidelines. And it’s not just about avoiding potential penalties – full compliance can also help your business maximise ad performance, not only improving your ROI but also driving conversions for your business.
So, what do you need to know about compliance with Google Ads? In this post, we’ll share our best practices for maintaining ad compliance and implementing successful campaigns. Let’s dive in!
First of all, why is it so important to follow compliance when it comes to advertising? In a nutshell, Google Ads policies are designed to create a safe and positive experience for users. This means protecting advertisers from harmful or inappropriate content, so if you fail to adhere to these policies, potential consequences can include your ads being disapproved, your account being suspended, and even permanent bans in severe cases. By prioritising compliance, you safeguard your ad investment and maintain a strong brand reputation.
Noncompliant ads also waste your advertising budget, as they’ll likely fail to reach your target audience. If you ensure compliance from the start, you’ll be able to maximise the return on your ad spend and drive better results for your business.
Ads that violate Google’s policies can also be a PR disaster, damaging your brand’s image and trustworthiness. Compliance helps you maintain a positive brand reputation and build trust with your target audience.
Google Ads has a comprehensive set of policies covering various aspects of advertising. Here are some key areas to be aware of:
Google prohibits ads promoting illegal products, services, or activities, as well as content that is deceptive, misleading, or offensive. This includes ads for counterfeit goods, dangerous products, and hate speech.
Some industries and products face additional restrictions, such as alcohol, gambling, healthcare, and political content. It’s essential to review the specific policies for your industry to ensure compliance.
Ads must also adhere to specific formatting guidelines and provide a clear and accurate representation of the promoted product or service – this typically includes using appropriate ad extensions, avoiding misleading claims, and ensuring landing page relevance.
At Clickslice, we’ve worked with clients across various industries, from insurance and cosmetic surgery to marketing and DIY; as such, we’ve developed a deep expertise in industry-specific compliance requirements. Some industries that face unique challenges include:
Ads promoting healthcare products and services must comply with strict regulations, including proper certification, appropriate targeting, and clear disclaimers.
Ads for financial products and services must be transparent about terms, fees, and risks, and avoid making misleading claims or guarantees.
Gambling ads must comply with local laws and regulations, target appropriate age groups, and include responsible gambling messages.
To ensure compliance and maximise the effectiveness of your ad campaigns, we’d recommend following these best practices when creating your Google Ads:
Your ad copy should accurately reflect the promoted product or service and avoid misleading claims or exaggerations; always use clear and concise language that aligns with your landing page content.
Ensure your ads are targeted to appropriate audiences based on factors such as age, location, and interests, and avoid targeting sensitive categories or using discriminatory language.
Provide essential information upfront, such as pricing, promotions, and shipping details. You can also use ad extensions to highlight key features and benefits.
Google’s ad review process is designed to catch policy violations before ads go live. However, it’s still a good idea to proactively review your ads for compliance. Here are some tips:
Carefully review your ad copy and landing pages for any potential policy violations, such as misleading claims, inappropriate content, or broken links.
As we mentioned above, Google Ads provides a Policy Manager tool that helps you identify and fix policy violations, so make use of this! Regularly check the Policy Manager for any issues and address them promptly.
If you’re unsure about a specific policy or need help navigating compliance, consider partnering with an experienced Google ad agency like us at Clickslice. Our team can provide expert guidance and support to ensure your ads meet all necessary requirements, while also driving results for your brand.
It’s also worth noting that Google’s PPC advertising is an evolutive machine, and ensuring ad compliance means engaging in regular monitoring and following the platform’s updates. Here’s how to stay on top of policy changes and maintain compliance:
Regularly review Google’s policy updates and announcements to stay informed about any changes that may impact your ads – you can subscribe to relevant blogs and newsletters to stay up-to-date.
Keep a close eye on your ad performance metrics, such as click-through rates and conversion rates. A sudden drop in performance may indicate a policy violation or ad disapproval (although this isn’t always the case).
If you identify any policy violations or areas for improvement, promptly make the necessary updates to your ads and landing pages. A short-term win isn’t worth the potential consequences of non-compliance, so even if a non-compliance ad is doing well, it’s best to get rid of it.
If you’re unsure about how to ensure your Google ads remain fully compliant with the platform’s ever-evolving policies, why not consider partnering with a knowledgeable digital marketing agency like us at Clickslice? Our team can provide ongoing training, support, and strategic guidance to help you navigate the complexities of Google Ads policies, so that you can not only master the compliance side of things, but equally boost your campaigns and results.
Ultimately, maintaining compliance with Google Ads policies is non-negotiable for any serious business looking to optimise ads for Google success. By making sure that you’re following best practices, staying informed, and partnering with experts like us, you can ensure your ads remain compliant, effective, and drive meaningful results for your business.
As a leading PPC advertising London agency, we at Clickslice have been closely following the latest developments in Google Ads, most notably one of their most exciting new features: Performance Max. So what is Performance Max and how can it help you maximise your ad campaigns? Let’s take a look.
Performance Max is a new type of campaign in Google Ads that combines the power of machine learning with the reach of multiple advertising channels. In short, it allows advertisers to create a single campaign that can run across various Google platforms, including Search, Display, YouTube, Gmail, and Maps.
With Performance Max, you no longer need to manage separate campaigns for each advertising channel. Instead, you can create a unified campaign that leverages Google’s advanced algorithms to optimise ad delivery and maximise your return on investment (ROI).
Performance Max utilises automated bidding and targeting to ensure your ads reach the right audience at the right time; by analysing vast amounts of data, the system can identify the most valuable opportunities and adjust bids accordingly, saving you time and effort in manual optimisation.
Sounds pretty great, right? Let’s explore some of the advanced capabilities that set Performance Max apart from traditional Google Ads campaigns:
Performance Max harnesses the power of machine learning to dynamically generate ads based on your provided assets, such as images, videos, and text. This means that your ads can adapt to different contexts and placements, ensuring maximum relevance and engagement.
With Performance Max, your ads are automatically optimised across multiple channels to deliver the best results, and the system continuously learns from user interactions and adjusts the ad delivery to maximise conversions and ROI.
Performance Max also provides valuable insights into your target audience, including demographics, interests, and behaviours – and it’s these insights that can help you refine your targeting strategy and create more personalised ad experiences for your target customers.
So, is Performance Max worth it? Let’s take a look at the potential benefits it could bring to your business:
The first benefit of Performance Max is efficiency; by consolidating your advertising efforts into a single campaign, Performance Max streamlines your workflow and saves you time. This means you can focus on creating compelling ad assets while letting the system handle the optimisation and delivery – aka the boring part!
Performance Max also leverages advanced machine learning algorithms to optimise your ads for maximum performance; this means that by continuously analysing data and making real-time adjustments, the system can help you achieve better click-through rates (CTR), conversion rates, and overall ROI, ultimately improving your bottom line.
Finally, with Performance Max, your ads can reach a wider audience across multiple channels and platforms, and this means reaching new demographics. This expanded reach can help you discover new opportunities and engage with potential customers at various touchpoints in their customer journey, again contributing to a greater ROI and better results for your business.
To successfully implement Performance Max in your Google Ads campaigns, we’d recommend considering the following strategies:
Before launching a Performance Max campaign, clearly define your advertising goals, whether it’s driving website traffic, generating leads, or increasing online sales – it’s good to know what your aims are beforehand, as this will help you measure the success of your campaign and make data-driven decisions.
The quality of your ad assets plays a key role in the performance of your Performance Max campaign, so you’ll want to ensure that you provide a diverse range of high-quality images, videos, and ad copy that effectively represent your brand and resonate with your target audience.
While Performance Max automates much of the optimisation process, it’s still essential to regularly monitor your campaign’s performance and make adjustments as needed. Analyse the data, identify areas for improvement, and fine-tune your targeting and ad assets accordingly.
As with any new technology, implementing Performance Max may come with its own set of challenges:
Performance Max introduces a new way of managing Google Ads campaigns, which may require a learning curve for advertisers. It’s a good idea to take the time to familiarise yourself with the interface, features, and best practices to ensure a smooth transition.
While Performance Max automates many aspects of campaign management, some advertisers may feel a loss of control over specific targeting or bidding strategies. However, it’s important to trust the system’s algorithms and focus on providing high-quality ad assets and clear goals.
In short, Performance Max represents a significant advancement in Google Ads, offering advertisers a unified and automated solution for cross-channel advertising. And if you’re able to leverage its advanced capabilities, you as a business or brand can unlock new opportunities, improve your advertising performance, and drive better results.
And at Clickslice, our team of PPC experts is well-versed in Performance Max and ready to help you harness its potential! So if you’re interested in exploring how Performance Max can benefit your business and your bottom line, don’t hesitate to reach out to us. Our team – combined with our years of experience in the industry – will be able to guide you through the process and maximise the impact of Google Ads on your online advertising success.
When it comes to implementing an SEO campaign, not all strategies are created equal. Some tactics, known as “black hat SEO,” prioritise quick gains over long-term success, often at the expense of user experience and search engine guidelines.
As a leading digital marketing agency with over a decade of experience in the industry, we at Clickslice strongly advise against employing black hat SEO techniques. And it’s not just because these tactics are often nothing more than scams dressed up as intelligent marketing; there’s actually quite a lot at stake when you use dodgy tactics to boost your site’s SEO, especially if your business is your livelihood.
So, why avoid it? In the following blog post, we’re going to take a closer look at what black hat SEO entails, its risks, and why focusing on ethical SEO practices is the key to sustainable online success. Let’s get started.
Black hat SEO refers to a set of unethical techniques used to manipulate search engine rankings; in short, these methods violate search engine guidelines and attempt to deceive algorithms into ranking a website higher than it deserves. While black hat tactics may yield short-term results, they ultimately put your website at risk of severe penalties and even complete removal from search engine results pages (SERPs).
As we alluded to above, engaging in black hat SEO practices can have serious consequences for your website, business, and even your bottom line. Search engines like Google are constantly improving their algorithms to detect and penalise websites that employ deceptive tactics, and if you’re caught implementing these measures, your website may face:
To steer clear of the dangers associated with black hat SEO, it’s essential to be aware of common unethical practices. Here are some red flags to look out for:
Throughout our years in the industry, we’ve witnessed numerous cases where websites have suffered the consequences of black hat SEO. In one instance, a client came to us after their website was completely removed from Google’s search results due to engaging in link schemes and keyword stuffing.
As you can imagine, it took months of work and a complete overhaul of their SEO strategy to recover their rankings and regain trust with search engines, and although it was possible, it ended up costing them around 10 times the value of their initial “cheap” investment. And it’s also fair to say that we only managed to recover their site because we’re pretty much the best London SEO agency out there – even if we do say so ourselves!
Bragging aside, the bottom line is simple: if an SEO package seems too good to be true, it’s probably because it is.
At Clickslice, we firmly believe in the power of ethical SEO practices underpinned by a long-term vision. By focusing on creating high-quality, valuable content, building genuine relationships, and following search engine guidelines, we help our clients achieve sustainable growth and long-term success. Some key elements of our approach include:
One of the most critical aspects of avoiding black hat SEO is educating stakeholders about the importance of SEO education. As an SEO agency that prides itself on our long-term partnerships with our customers, we at Clickslice always make it a priority to inform our clients about the risks of unethical practices and the benefits of a white hat approach. Rather than promising the pot of gold at the end of the rainbow, we instead foster a culture of transparency and collaboration, where we empower our clients to make informed decisions about their SEO strategies with the help of our expertise.
It’s simple – while taking shortcuts and engaging in black hat SEO techniques may seem tempting, the risks far outweigh any potential short-term gains. By prioritising ethical, white hat SEO practices, you can build a strong foundation for your website’s long-term success. And as a trusted partner in your digital marketing journey, Clickslice is committed to helping you navigate the complex landscape of SEO while adhering to industry best practices. So if you’re ready to take your online presence to the next level, get in touch with us today to learn more about how we can help you achieve your goals – the right way.
If you’re a small business owner in 2024, you’ll already understand the importance of attracting customers and growing your brand. After all, in today’s digital age, having a strong online presence is key for success, especially when you’re up against the big brand names with six figures to spend on ads every month. And if you think it’s impossible to compete without matching their budget, luckily you’d be wrong!
This is where small business SEO comes into play. At Clickslice, we’ve helped numerous small businesses enhance their online visibility and drive targeted traffic to their websites, even outranking some of their biggest competitors in their industries. So how did we do it?
In this comprehensive guide, we’re going to share our expertise and provide you with actionable insights to boost your small business SEO efforts, whether you’re just getting started or looking to scale your small business. Let’s dive in!
Small business SEO refers to the practice of optimising your website and online presence to improve its visibility in search engine results pages (SERPs). Put simply, SEO is a way for businesses to increase their chances of ranking higher for relevant keywords, attracting organic traffic, and ultimately, driving more potential customers to their brands.
In a competitive market, standing out from the crowd is essential, and small business SEO helps level the playing field, allowing your business to compete with larger companies for online visibility. By improving your search engine rankings, you can increase brand awareness and credibility, drive targeted traffic to your website, generate more leads and sales, and establish your business as an authority in your industry.
While small business SEO focuses on improving your overall online presence, local SEO is specifically targeted at optimising your business for local search results. If your small business relies on local customers, incorporating local SEO strategies is incredibly important; this typically includes optimising your Google My Business listing, building local citations, and targeting location-specific keywords.
So, what do you need in order to succeed with small business SEO? With our clients, we generally implement the following strategies:
Identify relevant keywords that the target audience is searching for and optimise website content accordingly.
Ensure the website’s structure, headings, meta tags, and content are optimised for search engines and user experience.
Develop high-quality, informative, and engaging content that addresses the target audience’s needs and incorporates target keywords naturally.
Acquire high-quality backlinks from reputable websites to improve the website’s authority and search engine rankings.
With the increasing use of mobile devices, ensure the website is mobile-friendly and responsive to provide a seamless user experience.
As we mentioned above, if your small business serves a specific geographic area, local SEO is essential. Some local SEO tips for small businesses include claiming and optimising your Google My Business listing, providing accurate and up-to-date information about your business, as well as targeting local, long-tail keywords related to your business location. It also helps to build consistent citations on reputable local directories and online listings, as this helps to improve your local search visibility, while encouraging satisfied customers to leave positive reviews on platforms like Google, Yelp, and Facebook also helps to build trust and credibility.
If you want to further streamline your small business SEO efforts, consider utilising tools like Google Analytics to track website traffic, user behaviour, and conversions, all of which allow you to make data-driven decisions. Google Search Console helps monitor your website’s performance in search results, identify issues, and submit sitemaps, while keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs can assist in identifying relevant keywords and analysing competitors. Don’t forget about SEO plugins – plugins like Yoast SEO or All in One SEO Pack can be used to optimise your website’s on-page elements.
While implementing SEO strategies is key for levelling the online playing field, it’s important to be aware of common pitfalls that small businesses often encounter. For example, you’ll want to avoid keyword stuffing, which involves overusing keywords in your content, as it can lead to penalties from search engines.
Additionally, neglecting mobile optimisation can negatively impact your search rankings and user experience, as many users now shop on their mobile phones.
And when it comes to on-page content, it’s important to prioritise creating high-quality, valuable content rather than focusing on quantity over quality for the sake of SEO. Remember that SEO isn’t just about pleasing search engines, but about providing a positive user experience that keeps visitors engaged and encourages conversions.
It’s also worth mentioning that SEO is an ever-evolving field, and staying up-to-date with the latest trends and best practices is essential. At Clickslice – aka the best SEO experts in London – we constantly monitor industry updates and adapt our strategies accordingly. As you likely already know, Google rolls out updates all the time – often by surprise – so it’s important to keep on top of these and adjust your SEO strategies as you go.
When it comes to levelling the ecommerce playing field, small business SEO is a powerful ally, especially for those with limited marketing budgets and powerful competitors. With the right strategies and constant monitoring, you can enhance your website’s visibility, attract targeted traffic, and establish your business as a trusted brand-name in your industry.
And at Clickslice, we’re passionate about helping small businesses thrive online. So if you need expert guidance or hands-on support with your small business SEO efforts, our team is here to help. Contact us today to learn how we can take your online presence to the next level!
If you’re thinking about launching an online store but can’t decide between Shopify and Wix, you’re definitely not the only one! We’ve all seen those Shopify and Wix ads on YouTube, and the truth is, they’re both pretty good options. But which is the right platform for you?
At Clickslice, we understand the importance of choosing the right e-commerce platform for your business. It’s a bit like choosing the right home – if the foundation isn’t there, it’s not going to be smooth-sailing!
But don’t worry, because we’re here to help! In this blog post, we’ll dive deep into the key differences between Shopify and Wix, helping you make an informed decision based on your unique needs and goals. Let’s get started!
Shopify is a leading e-commerce platform designed specifically for online stores. With its user-friendly interface and powerful features, Shopify has become a popular choice for businesses of all sizes looking to establish and grow their online presence.
Shopify offers a wide range of features tailored for e-commerce success, including customizable themes and templates, built-in payment gateway and shipping options, inventory management and order tracking, mobile-responsive design, and an app store for additional functionality.
Wix is a versatile website builder that allows users to create various types of websites, including online stores. Known for its drag-and-drop interface and extensive design options, Wix has gained popularity among individuals and small businesses looking to establish an online presence.
Like Shopify, Wix also provides a range of features suitable for creating an online store, such as a drag-and-drop website builder, a wide selection of templates and design elements, integrated payment and shipping options, mobile-responsive design, as well as an app market for added functionality.
Both Shopify and Wix offer user-friendly interfaces, making it easy for beginners to create an online store. However, there are some differences to consider: firstly, Shopify has a more streamlined and intuitive backend interface designed specifically for e-commerce, while Wix offers a drag-and-drop builder, allowing for more visual customisation without coding knowledge.
When it comes to customisation and design, both platforms have their strengths. Shopify provides a selection of professional, mobile-responsive themes that can be customised to fit your brand, while Wix offers a wide variety of templates and design elements, giving you more control over the visual aspects of your store.
As an e-commerce-focused platform, it’s fair to say that Shopify offers more advanced features and tools for online selling. Shopify has built-in features for inventory management, order processing, and shipping, while Wix provides basic e-commerce functionality but may require additional apps for more advanced features.
If you know a thing or two about SEO, you’ll know that website performance and speed are two key factors for e-commerce success. Generally speaking, Shopify is known for its fast loading times and reliable performance, thanks to its optimised hosting infrastructure. On the other hand, while Wix has made improvements in website speed, it may face limitations for larger stores with high traffic.
Want to know how Shopify compares to other hosting websites? Take a look at our blog comparing Magento vs Shopify platforms for further information.
Search engine optimization (SEO) and marketing tools are essential for driving traffic and sales to your online store, so how do Wix and Shopify fare when it comes to SEO tools? Shopify offers built-in SEO features and integrates with various marketing platforms, while Wix provides basic SEO settings and offers additional marketing tools through its app market.
However, it’s worth mentioning that on-page SEO isn’t enough for a robust strategy. At Clickslice, we specialise in SEO for Shopify sites, helping businesses optimise their online stores not just through on-page content and technical SEO, but content creation, backlinks and keyword research.
When running an online store, having access to reliable support and resources is important to keep your business running. Shopify provides 24/7 customer support, extensive documentation, and a large community forum, while Wix offers customer support through various channels and provides a knowledge base and community forum.
The answer to this question is simple – there’s no one-size-fits-all when it comes to ecommerce! When choosing between Shopify and Wix for your store, you should first consider your level of technical expertise and comfort with website building, as well as the size and scalability of your online store. You’ll also need to think about your budget for the platform and any additional features or apps, as well as the importance of advanced e-commerce features and customisation options.
Ultimately, the choice between Shopify and Wix depends on your specific business needs and goals. If you’re primarily focused on e-commerce and require advanced features, Shopify may be the better choice. On the other hand, if you prioritise design flexibility and want a more general website builder, Wix could be a good fit.
At Clickslice, we have extensive experience creating successful SEO campaigns with pretty much every e-commerce platform, including both Wix and Shopify. So no matter where you host your website, our team of experts can help you make the right decision for your online store and provide ongoing support to ensure your success.
Ready to take your e-commerce game to the next level? Contact Clickslice today to discuss your project and learn how we can help you achieve your online goals.
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