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Google Ads is the most popular PPC platform and is used by thousands of businesses worldwide. Customers can use the platform to create customized ad campaigns that are displayed on the Google Display Network including Google Search and YouTube for example.
Before you can get to any of that though, you have to register an account! In this guide, I explain how to set up a Google Ads account and the benefits this PPC platform provides.
Creating a Google Ads account shouldn’t take long, but there are a few caveats that can be confusing for first-time users – particularly when Google continually tries to force you to create your first ad campaign alongside registering an account.
Below, I explain how to set up a Google Ads account without that additional process as I recommend creating your first Google Ads campaign should be a completely separate process.
I’m sure you have these things in place already, but it’s important to check the prerequisites as you can’t simply jump onto Google Ads and create an account. To start Google Ads you need the following:
Ideally, you have a Gmail address or a pre-existing Google account as this can make the registration process quicker. The email address should be related to your business too for administration purposes. It doesn’t matter though, any valid email address works that you have access to.
A website is also essential as your Google Ads need to direct the customers somewhere such as a landing page. Therefore, before registering with Google Ads and creating your first campaign, make sure your website is ready and that the target page you want the ads to direct to is polished too.
The first step is easy, open http://ads.google.com/ and click on the “start now” button. There is the option to start with an expert but I advise against this as they will start waffling about creating your first ad campaign – all we are doing here is creating an account to get started.
A pop-up box will appear here asking if you want to create your first campaign – click the link at the bottom that says “Skip Campaign Creation”.
After skipping the campaign creation option you should now be presented with basic account settings including your billing country, time zone, and currency. Complete these and click continue.
The next screen has a range of additional business information and you may also see an introductory offer which is important to make a note of. For example, at the time of writing this Google has an introductory offer where you spend £400 and get £400 in account credit.
Information here includes account type, purpose of use, tax information, name and address, primary contact information, and payment information. There is also an option at the bottom to receive personalized campaign guidance from a Google Ads expert – select no for this. You will get better help specific to your business from a Google Ads agency in London.
Once you have filled in the above info, simply click the submit button and you’re done! As you can see, how to set up a Google ads account for your business should only take 5-10 minutes. The hard work comes in ad creation and managing your campaigns.
So what makes Google Ads stand out and why should you bother creating an account? To give you insight I have listed the main benefits below.
Let’s face it, Google is one of the biggest companies in the world and it has become something most people use in their daily lives. What do we do when we want to find something? We Google it! Simply put, Google Ads has massive reach and benefits from the huge Google Display Network so your ads can be seen by millions of people.
Google Ads also gives you complete control over every process in ad management and creation including budgeting, ad copy, keyword research, and audience targeting. The platform does take a little to get used to, but the customization is fantastic and you can create ads how you want them.
Google Ads uses a bidding system and a PPC payment structure where you only pay for positive actions from your ads such as views and clicks. This means you can manage your budget effectively and scale it more or less depending on how successful the ads are proving.
When looking at improving ad performance data, Google Ads offers a range of analytical tools and reports so you can see exactly what needs improving and where your ads are falling short. You can easily look at conversions, cost per click, and other factors for ad transparency.
If you want to enhance your SEO and digital marketing, Google Ads is undoubtedly an excellent tool and one of the best-proven PPC platforms available. The first step towards success is creating a Google Ads account and you should now have a clear idea of how to do that.
Although on-page SEO is vital, technical SEO for Shopify ecommerce stores is just as important. As you will see below, technical SEO involves improving the functionality of a website so that customers and search engines can navigate it easily. To get you started, I explain technical SEO for Shopify including its significance and a range of simple tips you can implement immediately.
If you are looking at optimizing SEO on your Shopify platform, technical SEO is a great starting point. This process deals primarily with backend features and the underlying functionality of your store and offers the following benefits:
Essentially, you are boosting accessibility and usability for your customers and search engine crawlers which in theory should improve your SEO, website traffic, and sales.
Hiring professional Shopify SEO services is a great way to boost your SEO campaign in the long term, but there are some things you can do immediately if you have a basic knowledge of the platform.
Before you create your Shopify store you must choose a theme that is mobile-responsive. This means that it loads perfectly on both desktop and mobile devices and the layout changes to work seamlessly on smaller screen sizes.
In today’s modern world of online shopping, mobile devices are the primary method used so your Shopify store must be mobile responsive otherwise you are neglecting a huge part of your customer base. Google and other search engines also frowns upon sites that are poorly optimized and this can negatively impact your technical SEO for Shopify.
Google hates Shopify stores with slow loading speeds and it’s no fun for your customers either! I hate clicking a URL only to be met with a blank white screen as everything slowly loads in – in most instances I simply close the site!
Use tools like Google PageSpeed Insights to check your loading speeds and areas you can improve. Common issues include large image files and broken website code. The benefit of using tools like these is that they give you a score, but also outline the issues and ways to fix them.
The Robots.txt file is incredibly important, easy to change, and has a great impact on technical SEO for Shopify stores. This file includes a range of commands that effectively explain to search engine crawler bots how to navigate and access your store.
Things you can do to optimize your Robots.txt file include using exclusion commands to tell bots pages not to index, giving access to all important pages, and blocking access to secure areas or areas of your store with sensitive data. Your Robots.txt file should always be checked and updated after any major website change too.
Duplicate content should be avoided at all costs in your website content, both front end and back end. Google and other search engines penalize duplicate content as they see it as lazy and essentially a type of cheating.
Examples of potential duplicate content to check for include:
Site security is not only important for SEO but it is vital for the protection of your customers and your business assets. Simple security processes you must undertake include:
The underlying URL structure of your Shopify store is a key SEO factor and important for usability too. URLs should be as short as possible and use logical naming conventions that reflect the content of the page.
Make sure that your URL structure is logical too and that the hierarchy is easy to follow. Ideally, a search engine crawler should be able to reach any other page on your site within 1 jump.
Oftentimes Shopify online stores have complex product listings with multiple products in each category. This can make the store difficult to navigate or to find the right products which ultimately makes for a frustrating user experience.
To combat this and to boost Technical SEO for Shopify, consider implementing faceted navigation in your product categories. This combined with faceted search functionality allows customers to easily find different products within a category instead of hunting through a myriad of individual pages.
Technical SEO for Shopify is just as important as on-page SEO and other techniques as it determines how accessible your site is both to customers and search engines.
Once you have established your online store, you should try and sort your technical SEO and conduct a site audit to see where improvements can be made. With the initial audit and improvements made, schedule periodic technical SEO reviews so that you can keep on top of things as your Shopify store expands.
Shopify is a popular ecommerce store builder with numerous benefits such as a range of simple SEO tools, professional themes, and a drag-and-drop interface that anyone can use. From experience, when creating a Shopify store I find that many businesses and entrepreneurs use the basic tools, but their initial SEO strategies can be lacking and mistakes are made.
This is natural as not everyone is an SEO expert however I want to help and in the below guide, I take a look at common SEO mistakes in Shopify and how to correct or avoid them.
SEO is vital for any ecommerce store – not just sites built on Shopify. This is because the primary means people use to find products and make purchasing decisions is via search engines like Google.
Just think of how you search for something – most likely you either know the website you want such as Amazon and go there directly, or you need advice so you type a simple search query on Google.
SEO on Shopify makes your ecommerce store and content look more appealing and relevant to Google when a potential customer makes that search query. This is done with the use of keywords and other techniques. Essentially, SEO improves the chances your online store gets more visibility on search engines which should lead to more traffic and sales.
When looking at common SEO mistakes in Shopify, it’s more a case of things you haven’t done as opposed to things you have done wrong and I have listed six common pitfalls below.
Duplicate content is a no-go for SEO as Google penalises it in any form. As a result, you must make sure your Shopify content is unique on every page. Don’t simply copy and paste product descriptions for example or re-use blog content. Everything should be unique where possible. There are tools available that can identify duplicate written content and duplicate URLs.
Shopify is known to produce a less-than-ideal default product URL structure that can negatively impact your SEO. This is because it typically produces multiple URLs for each product based on its relationship with parent categories, etc.
As a result, if you leave your Shopify URL structure as default there can be a lot of duplicate content. You can address this by using canonical URL tags for your product collection pages which makes sure short URLs are used and duplicate content is avoided.
Regardless of the platform and if you are looking at Shopify vs WordPress SEO, backlinks are always important. A successful SEO campaign has a solid backlink structure which includes links to external sites, internal links to your other content, and backlinks pointing to your site from reputable sources.
Building a backlink profile boosts your credibility and visibility with Google and a solid internal link structure also helps crawlers access and understand your site easier for search engine rankings.
Many people think that you can simply implement your SEO and walk away but this isn’t the case. SEO needs constant attention and tinkering and you have to track your performance to make sure your investment and time is paying off.
There are many tracking tools available on platforms like Google Analytics, Semrush, and Moz Pro that provide detailed analytics on things like search rankings, visibility, and keyword viability.
On-page SEO is one of the simplest things you can do and you don’t need a heap of SEO knowledge to complete these things. However, it’s surprising how many Shopify stores don’t implement basic things like image alt tags and META tags.
Image alt tags primarily serve as an accessibility tool for the visually impaired and describe the image for screen readers but you can also use them to add keywords. The META title and description tags are what show in Google search results too and are one of the most important keyword locations on a page.
Keyword research forms the backbone of any SEO campaign but I often see businesses neglecting this aspect of SEO. It is possible to use logic and simply think of common search phrases customers might use on Google to generate keywords.
However, this presents many issues and a lack of information. For example, you don’t know how competitive the keyword is or how much search volume it has. You may put all your efforts into a keyword you think is amazing when in reality it could have an incredibly low search volume and yield poor results. This is why using keyword research tools is vital for your Shopify SEO.
The great thing about common SEO mistakes in Shopify is that you can rectify them and the negative impact is reversible. All it takes is changing a little code, a piece of text, or a URL, for example, to instantly improve your SEO.
A great way to check for Shopify SEO errors is to get leading Shopify SEO experts to conduct an SEO audit. This audit outlines your overall strategies, their performance, and any mistakes that need fixing, such as missing META tags and a poor backlink profile.
For smaller businesses, local SEO is incredibly important as it allows you to tap into your immediate demographic and those customers who are most likely to use your services and/or products. This isn’t something that blossoms automatically though and the process can be helped with the local SEO tools I explain below.
So why bother with local SEO? Any leading SEO consultant in London or around the world will tell you how beneficial this process is and it offers a range of benefits including:
By implementing a local SEO campaign you make sure that your marketing efforts are reaching the right people. What good are keywords if the people searching for them live in the opposite part of the country and would never use your services due to geographical limitations?
Local SEO makes sure that you capitalize on customers in your immediate area – those people that are most likely to use your company.
To get you started with local SEO I have given a range of tools that cover the main areas. This includes listing management, review management, business listings, and local analytics tracking.
Semrush Listing Management has several useful features including the ability to manage your business listings and sort your online reviews. The listing management feature is comprehensive and easy to understand and it tracks listings on platforms like Yelp, Google Maps, Apple Maps, and Foursquare for example.
The review management tool is especially useful too in managing your local business reputation. It collates your reviews and gives you metrics like an overall star rating. You can also reply to reviews directly without even leaving the platform.
Georanker is an incredible website that allows you to see how your company is performing on a global scale. That could be a little irrelevant for your business though, but Georanker also allows you to look at your ranking and performance locally.
You can create heatmaps to show how you are fairing against local competitors but there is also a host of information relating to keyword usage and other analytics.
Tracking your performance on search engines is incredibly important but so is your performance on things like local business directories and review platforms. Synup allows you to do this and has an active monitoring system that checks over 200 search engines, directories, and platforms.
You can use the reports to check activity and leads, but also look for errors in your business listings and quickly make sure everything is up to date. Like Semrush, Synup also allows you to manage business reviews and respond to comments to boost your social engagement and credibility.
Local Falcon offers a more specific benefit relating to local keyword usage. The premise is simple – you enter one of the local keywords you are using together with a scan radium from your business location in KM and a grid size.
A search is then run and Local Falcon provides detailed information relating to that keyword in the specified geographical location. This is excellent for local targeting as you can see where the most business is coming from among other information. The visual approach with Google Maps makes it easy to understand and look for keyword trends.
Before investing in paid tools and advanced local SEO tools the first thing you should do is to create your Google Business Profile. GBP is a free service and it’s a fantastic starting point that can instantly enhance your local SEO.
With the GBP you can enter a range of info and the more you can complete, the more your business stands out to local customers. This includes things like customer reviews, images, videos, opening hours, etc. Once you have your listing live and optimised you should look into acquiring a Google Review card to help increase the number of reviews on your listing, companies like Review Cards provide some of the best quality review cards in the industry.
Google Analytics is a free tool and every local business should register an account. It can also be used in conjunction with platforms like Google Ads if you want to start a PPC campaign. Google Analytics is great for understanding local SEO fundamentals and it provides a wealth of metrics and reports that you can use to look at your local customers and how they are using your website.
Local SEO tools aren’t suitable for every business and you must do a little planning and research beforehand. Some considerations to make include:
I recommend starting with free tools such as Google Business Profile and Google Analytics. These are easy to use, won’t eat into your budget, and can yield great results.
After that, you have to look at your budget and where your business stands in terms of its local SEO progression. Over time, look to implement the above tools as local SEO becomes more important as part of your overall SEO strategy.
To fashion a successful local SEO campaign you have to incorporate the use of local SEO tools into your repertoire. These tools give you useful information and targeted analytics, and allow you to manage your local SEO effectively including things like reviews, listings, and keyword research.
A comprehensive ecommerce SEO strategy involves an array of different techniques including keyword research, on-page optimization, and internal linking. Perhaps one of the most important techniques, however, is ecommerce backlinks. In this guide, I explain the importance of backlinks, what they achieve, and some simple strategies you can use to build a successful backlink profile for your ecommerce store.
A backlink is a website URL from one page that links back to your website. The main aim of creating backlinks is to improve SEO and boost rankings on search engine results pages however that’s not the importance of quality backlinks include:
When Google sees a backlink to your site it works like a mark of trust and helps build your credibility. Not only that, but backlinks obviously point customers in the direction of your ecommerce store which should increase traffic, sales, and ROI.
There are so many ways to score backlinks and the landscape is ever-changing, however below, I have listed some tried and tested methods that are known to yield consistent results for your ecommerce backlinks.
Ads an ecommerce site perhaps you have retail partners or suppliers that you work with? These are some of the easiest backlinks to score as you already have an existing bond of trust with the third-party company and they should be willing to cooperate. From their perspective, they get increased promotion too and it should adversely benefit their SEO strategies.
A website blog for your ecommerce site is the simplest thing you can do and this is one of the most popular backlink methods. With a blog, you have to remember that you are scoring internal backlinks though and not external links.
The aim is to create complementary content in your blog articles that enhance your user’s experience relating to your products, or that they will find useful. This is a type of content marketing too and it’s important to make sure the blogs give great value primarily. Within each blog, you can also place a few strategic backlinks that utilize keywords and URLs you want to promote.
Broken backlinks are a link that doesn’t point to anything (i.e. the URL gives a 404 error) and you can find these using an array of tools. With a broken link found, the aim is to reach out to the website owner and offer to create content for that link.
Explain that you have similar content and knowledge in the field. This offers a two-fold benefit. You get to publish an article and snag a backlink from a previously unused source while the website owner benefits from the broken link being fixed as broken links can negatively impact SEO results.
Although the art of guest posting has seen a slight downtrend, it is still an effective backlink tool and should be included as part of your arsenal.
The premise is simple – you reach out to another website such as a new website or magazine and offer to write a guest post. This is usually about a subject of the website’s choice and you are essentially lending your expert voice and knowledge.
Within that article, you insert a carefully crafted backlink into your website. The key to success is choosing the platform to write guest posts on carefully and make sure it is reputable. Also, aim to build a relationship with the site so that you can create a consistent guest post schedule.
As with most SEO practices, there are cheat codes and means businesses can use to try and game the system. With backlinks, a common process is to simply purchase them.
Generally, this should be avoided at all costs as Google can quickly discern if the backlink is real or if it has simply been bought. If your ecommerce site is found to have paid backlinks it could negatively impact your SEO and even result in blacklisting on search engines.
You can’t just create backlinks and expect immediate success – this is something that takes time to develop and it’s important to continually measure, monitor, and assess the success of your backlinks. Key metrics to use include:
Domain and page authority relate to the credibility of the website and page the backlink is obtained from. The higher the credibility, the better the backlink. Other quality factors include the anchor text used for the backlink and the context of the surrounding paragraph.
There are plenty of tools available to assess your backlink portfolio but this is something leading ecommerce SEO experts can help with too. Make sure you do this on a regular basis such as at a monthly SEO review so you can make adjustments where necessary.
Ecommerce backlinks remain a vital aspect of SEO and I don’t envision this changing anytime soon. To build trust and credibility, increase website traffic, and boost your rankings with Google, investing in your backlink portfolio is a great move so why not get yours started today?
A crucial part of marketing and advertising is learning and keeping up to date with new techniques and technologies. If you let your knowledge slide, your skills can quickly become outdated which could reduce the effectiveness of your marketing efforts.
This is why things like PPC blogs are a brilliant source of information and can help keep your PPC skills fresh. In the below article, I take a look at 5 PPC blogs that you should subscribe to in 2024.
When selecting the top blogs I didn’t just go for search engine relevance. Instead, I looked at their credentials, success, and the actual content of the PPC articles. Selection criteria included:
Quality over quantity was a driving factor and I selected blogs that give useful info that businesses could utilize today.
The blogs below sometimes address the general topic of SEO and digital marketing, but always have a dedicated section or articles relating to PPC and have been listed in no particular order.
ClickSlice is an expert pay-per-click solution and bespoke SEO agency based in London and offers PPC advice that is perfect for new business owners and those looking to grow their PPC marketing efforts.
With a proven track record and a large client base, the ClickSlice blog uses this experience to give a real insight into the PPC industry, and examples of blog subjects include Amazon PPC, analysis of PPC tools, and using emotion to boost your PPC ad copy.
With a name like PPC Hero, why would you NOT want to check this blog out? This website has an extensive series of blogs relating to PPC marketing, each of which is well-written, interesting, and includes the writer’s thoughts which is sometimes lacking in modern content.
Examples of topics covered include PPC link-building strategies, crafting PPC landing pages, the relationship between AI and PPC, and delving into the nuances of different PPC platforms like Google Ads. Aside from PPC, PPC Hero also features categories for programming, social media, SEO, and CRO.
Adcore is primarily a digital marketing solution but the company also presents a well-crafted blog with plenty of PPC advice. They have an emphasis on PPC automation and have a wave of articles that allow readers to keep up to date with developments and new strategies in this area of PPC.
The articles have a nice flow and have tags so they can be easily searched and I like the use of quotations and statistics to enhance the quality of the writing. The PPC section of the blog is also split into different categories including articles, news, how-to’s and guides.
Search Engine Land is a huge repository on everything SEO and it has a dedicated subcategory for PPC. This includes basic introduction articles describing the purpose of PPC and how it works, through to more advanced blogs detailing specific PPC processes and hacks.
If you want further learning and to find things like PPC books, tools, and platforms, this blog is for you. There is an emphasis on Google Ads, but all PPC platforms are covered equally. They also feature the Periodic Tables of PPC which is an interesting feature aimed at explaining the different PPC features and processes.
WordStream has a fantastic blog with well-structured articles that are easy to digest. This is a varied blog that is tech and SEO-related but has plenty of useful PPC articles.
As opposed to generic articles, the PPC content is specific and directed at actionable things like understanding PPC management, PPC pricing, and writing standout PPC ad copy. I find the articles easy to follow too with a clear structure and plenty of relevant images.
So why should you bother reading PPC blogs? Surely it isn’t that difficult and anyone can make a successful PPC campaign? In theory, yes, but in practice utilizing PPC successfully takes hard work and knowledge and PPC blogs can help with the knowledge part. Benefits include:
Consider this, what worked last month with your PPC campaign may not necessarily yield success today. The digital marketing and PPC landscapes change often so by reading blogs you can keep afloat in the industry.
Even if you are not directly involved in PPC, it’s still a great idea to have a basic understanding of the process so you can give input and help if needed in your business.
As the PPC industry is continually evolving it’s important to follow PPC blogs so that your knowledge stays current. This way you can make sure that your business is moving in the right direction and you can get the most out of your PPC campaigns.
PPC blogs also often give insight on other subjects such as SEO, online store creation, and digital marketing – they can be a trove of information.
If you think of the most popular companies in the world, what do they have in common? An amazing and memorable logo! We have the Apple apple, the McDonald’s M, the Nike swoosh tick, and the stylistic Coca-Cola text for example. These are all iconic and instantly recognizable.
Logos are an important aspect of business and your brand identity and they also play a crucial role in ecommerce. In this article, I provide a wealth of ecommerce logo tips and explain why you should take the time to get your logo design right.
You may be wondering why a big fuss over a logo for an ecommerce store but it’s an important element and you have to consider that it won’t just be used on your website.
Ecommerce logos are used in multiple ways such as social media, guest posts, email marketing, and traditional physical marketing. They also offer the following benefits:
Simply put, you need an amazing logo to stand out and to make your ecommerce brand shine!
There is no set template for creating a logo but it’s undoubtedly great for boosting online store visibility so you want to give it some serious thought.
If you aren’t a professional graphic designer, hiring someone to produce your logo could be a viable option too. Regardless of whether you intend to do it yourself or hire a professional, you can benefit from these ecommerce logo tips.
Needless to say, if you have already established your brand and color scheme, you should utilize it when designing your logo. If your brand colors were red and white, and you created a blue logo, how could there be any brand cohesion
I see so many overcomplicated logos that have too many elements and colors and while they may look impressive, they can also be overwhelming and a visual assault. Logo design doesn’t have to be flashy and oftentimes the best ecommerce logos are simple.
Some businesses make the mistake of creating a logo that reflects current trends or styles and while this may look superb in 2024, will it still hold up in 5 years? When looking at ecommerce logo tips, futureproofing is important and you should try and make a timeless logo.
Some successful ecommerce stores have incorporated a slogan into their logos and this can be incredibly effective. A slogan can be memorable, but it can also reinforce your brand message and personality. When considering the use of a slogan you must look at the length of the text and decide if it fits properly within the proportions of the proposed logos – ideally it shouldn’t look cramped or be a wall of text.
Using professional Shopify design services helps with this, but if you are designing your logo you have to account for the logo size and format.
Generally, vector logos with a file format such as SVG are preferred for logos. This is because they use mathematical calculations to produce the lines and colors instead of individual pixels with file formats like JPEG and PNG. This means that the logo can be resized indefinitely without any loss of quality or pixelation.
I advise against creating only one version of your logo and sticking with it because once you have chosen one, it becomes difficult to transition away from that logo and create a different brand identity. Instead, when starting the design process, draft several versions of the logo and poll staff and the public on which they prefer.
The main area your logo is used is your ecommerce store, however, it’s probably not the only location. This means that you have to consider where you intend to use it and make sure there is a version that works for each marketing format.
For example, your logo may look amazing on your website, but does it look great on a social media post, or in an article with a different background color?
I’ve seen many instances where a company has changed its logo only to face negative backlash. The worst thing you can do here when changing your ecommerce logo or creating a new one is to ignore feedback. Instead, perhaps you could create a poll or send out a survey with a few logo designs to see which customers prefer.
When crafting your ecommerce brand one of the first places to start is your ecommerce logo. Out of all the things we see on a website, the logo is often the item that sticks in our mind and a perfectly crafted logo can make your site stand out and improve brand awareness. By using the ecommerce logo tips above you can give it a go and try to produce an iconic logo like Mcdonalds, Nike, Mercedes, or Pepsi!
In the world of modern web browsing, you have probably heard of one recurring term – responsive design. It’s not just a buzz phrase but something incredibly important for modern website design and ecommerce store creation.
In this guide, I explain the purpose of responsive design and show why it’s imperative for Shopify store performance and website accessibility in general.
The true meaning behind the phrase responsive design relates to how a website responds to the type and size of the screen it’s being viewed on. However, generically, we look at responsive design as a way to make sure your website displays properly and in the best way on any device, whether that’s a desktop computer, laptop, smartphone, or tablet.
Essentially, the website layout and features are displayed one way for one device, and in a different way for another device, so the user always gets the best possible browsing experience.
For example, you will notice that when a responsive site loads on your smartphone, the layout is usually vertical with no horizontal scrolling. Also, instead of a horizontal text menu, there is usually a menu icon that expands out into a side menu.
So, we’ve established the purpose of responsive design but we don’t know why responsive design is important for Shopify. There are several benefits including the actual loading times, but also performance in terms of user experience and traffic.
Mobile responsiveness has been mentioned by Google developers and it is known to be a factor for website ranking. In short, you want your Shopify store to have a responsive design as part of your SEO campaign. It’s not the largest factor by any means, but if you want flawless SEO it’s an important consideration.
Ecommerce stores that don’t have a responsive site design often suffer from slow loading times and this has a two-fold impact. Firstly, your customers get annoyed and are more likely to abandon their shopping cart or go to a competitor.
Secondly, Google prefers sites with fast loading times so this provides an additional incentive for your SEO strategies.
From a user perspective, utilizing Shopify responsive design provides a more pleasurable and simpler shopping experience. I hate it if I have to scroll vertically on a website on my smartphone or if all the information isn’t visible – it makes the site difficult and cumbersome to use.
You want your customers to be able to use your site quickly and get to the products they want with ease as this should ultimately translate to increased website traffic and sales.
If you do not create a responsive Shopify store that can automatically switch between mobile and desktop displays, the alternative is creating two separate stores – one for desktop browsers, and one for mobile devices.
This indeed was done in the past but it’s incredibly inefficient. Imagine the time, resources, and cost it would take to build two entirely different stores. Instead, you must optimize your Shopify store so that it works on any display seamlessly.
As you can see, responsive design in Shopify store performance is imperative, but how can you achieve this? Below I have listed some simple tips for responsive website design.
Quality e-commerce website design on Shopify starts with your theme selection. Shopify themes are the template and the underlying code and structure of your site. You should only ever pick a theme that has a built-in responsive design and can shift seamlessly between desktop and mobile formats. Indeed, Shopify has a range of responsive themes in its template store.
Aside from the layout and page elements, responsive design also relates to page loading speeds. Ideally, there should be no difference in loading times between the desktop and mobile versions of your store.
Luckily, there is an array of third-party tools such as Google PageSpeed Insights that test page loading speeds and give you important feedback on areas you can improve such as code and image optimization.
Images are one of the major areas ecommerce stores fail and they have a huge impact on page loading speeds and responsive design.
Firstly, your images have to be the right size and in most instances, larger images that can be artificially shrunken are preferable. For example, if you save images in a small resolution suitable for smartphone viewing when they are resized by the browser to fit on a desktop computer they will be pixelated.
Secondly, image file size is important and it’s a great idea to use optimization tools that compress images so that they have a small file size without compromising quality.
Responsive design is important for any website but it’s especially important for an ecommerce store developed on platforms like Shopify. Due to the wide range of different devices and screen sizes people use to browse the web and online stores today, you must make sure your website is displayed smoothly and everyone can use it in the same way.
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