There are many ways you can improve SEO for your Shopify online store and one that we consistently see overlooked is user-generated content. UGC can be impactful in many ways and the great thing about it is that other people are doing the work for you! What business wouldn’t want to capitalize on that? Below, we explain UGC content, why it is important for SEO, and some simple methods that you...
In the dynamic world of digital marketing, understanding key metrics is paramount for campaign success. One such vital metric is the average cost-per-click (Average CPC), which, along with the average cost, acts as a barometer for campaign performance in pay-per-click (PPC) advertising platforms such as Google Ads. So, what exactly is average CPC, and why does it matter? In the following...
As a successful B2B company you have a solid customer base with a host of recurring business. That’s fantastic and should provide consistent cash flow. But how do you start to push past this and grow your business? Acquiring customers in B2B is often difficult as companies typically get comfortable with a specific supplier for example, or simply aren’t aware of the different available...
