Unlock Exclusive Insights with Our New Ecommerce Report. Download Now
Have you ever wondered why your business website doesn’t get many views or you rarely get any customers from it? Does it ever seem like your website is just there… but not accomplishing anything? If so, this could be due to a lack of SEO.
Search Engine Optimization is infinitely important for business websites as it improves your visibility and means people will have a greater chance of finding your products or services on Google. If this is something you feel you need, a brilliant starting point is to enlist the help of an SEO consultant.
There are many professionals who specialize in SEO and can help drastically improve the usefulness of your website. But with the sheer volume of choice available, how do you know which one to go with? It can be a daunting task taking the first step so we have provided some useful tips and considerations below.
You now see why SEO is important and how an SEO consultant can help but this doesn’t help you choose a business! Below, there are five simple considerations that should make your decision easier!
The first obvious thing to look for is the services the consulting business provides. SEO is a relatively broad industry and there are many aspects to it. Just because a company specialized in SEO, it doesn’t mean that they do everything you require.
The consultant will most likely have a website so look at this and see what services they offer. Basic things that you should look for include SEO audits (these are essential for assessing your current SEO and weaknesses), keyword research assistance, and on-page SEO optimization.
If an SEO consultant doesn’t offer these simple services then they may not be worthwhile.
Anybody can make a fantastic website and write a bunch of spiel to make themselves sound amazing! That doesn’t automatically make what they are saying true. You need to take any written content with a pinch of salt and remember that it is marketing material – it’s meant to pull you in.
The best way to be sure of the quality of an SEO consultant is to read real testimonials and if possible, speak to companies that have used their SEO services. What did they think? Did the SEO consultant make a difference? There is nothing better than hearing first-hand if an SEO business can walk the walk!
You can be a little sneaky and research the SEO of the consultant’s clients too. Visit client’s websites and see what you can find – run their pages through free SEO auditing tools and check site loading times too. Do a few Google searches too to see how the client’s sites are ranking for different keywords.
This isn’t a 100% fool proof method as you don’t know what keywords they are using, but still you can get a general idea of the SEO practices used to see if the consultant is any good.
Do the same for the SEO consultant’s own website – if they are any good then their website should have fantastic SEO right? See if they practice what they preach and you can gain a great deal of insight simply by looking at how the consultant has approached their own SEO.
Although an SEO consultant can work remotely and implement SEO for companies around the world, many will cover a specific region. It is preferable to choose an SEO consultant from your local area, or who covers the region your business is located in.
This is because they will have local knowledge and should hopefully be able to appeal to your local customers more effectively than an outsider.
If you have a company website but it isn’t bringing in much traffic or custom, perhaps the services of an SEO consultant could be just what you need? Merely owning a website isn’t enough in today’s digital world – you need an effective SEO strategy too so you can get visible on Google and attract the right customers.
So, you have an amazing business website that attracts the occasional visitor and has generated some leads. Fantastic! But is that all you want it to do? Would you not prefer that your business website generates hundreds of leads, has consistently high traffic, and generates a sustainable amount of new customers?
Something as simple as an SEO audit can do this and show the areas in that your website is falling short. SEO auditing services are incredibly useful as they outline technical errors, show potential avenues for new business, and help you get the most out of your web content.
We look at the specifics below and discuss 7 reasons why your website can benefit from an SEO audit.
Building an internal and external link catalog is a vital part of SEO and any broken links will damage rankings but also frustrate your visitors.
You can use an SEO audit to find any broken internal links on your site. This could be something simple like a miss-typed URL, or missing page files.
It’s also useful to show broken external links to third-party websites. You have no control over external links and a business could simply remove a page you link to or change its URL for example. An audit allows you to keep on top of this and make sure all your links are accessible.
If you are executing SEO and marketing strategies for your business website you need a way to review them. Without proper reviewing and assessment, how do you know if the strategies are successful and if you are making a positive return on your investment?
SEO audits are fantastic reviewing tools as they give you cold hard data and show exactly what’s going on with your website and its performance. You can then use the information to make adjustments and improvements.
If your business website has basic SEO you will probably use keywords in your content. However, without using analytical tools how do you know if any of those keywords are effective and bringing in traffic?
Using SEO auditing services is a great way to check the quality and usefulness of your keywords. You can then make adjustments and do more research if you aren’t ranking highly for your current keywords.
SEO is an ever-evolving practice and we simply don’t know when Google will randomly decide to make huge changes that impact SEO strategies.
Regular SEO audits can therefore make sure that you are keeping up with current SEO trends and have optimized content relating to what Google currently wants! If you simply create your website, introduce an SEO strategy, and forget about it, in a year it could be redundant!
When an audit is done you will be able to see the performance of individual pages and their SEO rankings. Perhaps the audit shows that one page is doing fantastically and gets far more traffic and low bounce rates than others.
In this instance, you could try and emulate the on-page SEO, style, and content of that page to boost the effectiveness of the rest of your website. Look at what you have done right and copy your success!
Aside from improving SEO you also want your customers to have a simple and enjoyable experience when using your business website.
Some of the things mentioned above like slow loading speeds and broken links are simple ways to improve user experience.
An audit can also uncover other potential usability issues like mobile responsiveness and accessibility issues. Anything you can do to keep users on your website is a bonus and an audit will help outline these things.
With a simple SEO audit you can drastically improve the quality and optimization of your website. The detailed insight you gain will allow you to move forward, eliminate any website errors, and start to streamline your web content to get more traffic and business. You can also review any existing strategies and make sure your site is always improving.
We are sure that you have heard about the importance of SEO and why it matters for your eCommerce store. It is a cornerstone of successful online stores and something that you must invest in to boost your traffic, give customers an engaging shopping experience and ultimately get those sales.
But how do you boost SEO and in what areas could your eCommerce store be improved? As an eCommerce SEO agency, we use our knowledge below to give you five simple strategies that will allow you to improve your store SEO and take your eCommerce business to the next level.
Keywords are one of the prime ways to boost SEO for your eCommerce store and you must do extensive research to find the right ones. You can use tools like Google Keyword Planner to find keywords relating to your products and business and see how difficult they are to rank for. Keywords are what someone will search for on Google to find your products and services. Therefore, if you can optimize your eCommerce store for relative keywords, you have a much better chance of ranking higher on Google when people search for those terms! Higher ranking = more traffic and sales!
I hate visiting an online store and spending half the time simply trying to locate products because the site has no structure or organization.
This is a basic SEO strategy but it’s surprising how many eCommerce sites don’t follow these basic rules. If you have multiple products, they should be organized into categories in a logical way that customers can easily understand.
The simplest way to do this is to use product categories to segment your products logically. Look at the products you sell and make sure they are listed as simply and logically as possible. This makes it easier for crawlers to access and index the pages, but it also gives your customers a much better shopping experience.
An online store must be kept up to date with fresh information but it must also have sound technical SEO. We advise auditing your eCommerce store periodically to look for common technical errors like:
These all hurt SEO and can make it difficult for Google to index your pages properly but issues like slow loading speeds and broken links are also highly frustrating for visitors and these are ways that you could lose potential sales.
How many times have you opened a product page on an online store only to find virtually no descriptive text or information about what you want to buy?
This is incredibly frustrating and it can leave customers feeling unsure about your company and product.
To boost your SEO and improve user engagement, your product pages should be fleshed out with additional content. This could be in-depth product descriptions, how-to guides, or buying tips. This firstly gives users more insight, but you can also optimize this content with keywords.
All of the above might sound a little intimidating and overwhelming – we get that but don’t worry. There is a range of amazing SEO tools available – many of which are free, that can help with these SEO strategies and make sure you are heading in the right direction.
A great example is Google Analytics which is a free tool that provides you with heaps of useful metrics and data relating to your online store. You can see things like traffic on different pages and demographic information about website visitors which can then be put to good use to improve your SEO further.
Don’t get left behind and fall short compared to your competition with poor SEO. Most of these five strategies are simple to implement and you should see a fantastic improvement in your SEO which will ultimately lead to more traffic and sales.
SEO is a fantastic thing and it’s incredibly important for businesses, but do you ever feel that you don’t really understand what it does or if it’s effective? This is a common feeling and it’s usually because businesses do not actively monitor their SEO performance and look at what results they get.
To make your SEO effective and drive traffic to your website, you need to set goals and measure the success of your optimization and strategies. We take a look at some of the best parameters to measure and how these will help show if your SEO is working.
The end goal of SEO is to get more sales and profit for your business right? Because of this, conversion rates are the most important SEO performance metric.
A conversion is when a visitor makes an action like clicking on your website from a search engine and then actually does something. Their action results in a net positive for your business.
This could be buying a product, requesting details on a service, sending an email, or signing up for your newsletter for example. The first thing you should do is define your conversion goals and then monitor the rates to see if your SEO is working.
A bounce rate is the percentage of people that immediately click off your website after visiting just one page. In most instances, this is not a good thing as it means the visitor is uninterested or didn’t find what they wanted.
You want low bounce rates for your pages where visitors are staying for much longer and are viewing multiple pages. The more they see, the more they learn, and the more likely they are to use your business. You can look at pages with high bounce rates and try to improve the SEO.
While someone simply seeing your website on Google and other search engines is a plus, the real benefit is when they actually click on your link and visit your page.
This is known as the click-through rate and it shows how many people take action and visit your site. A higher click-through rate ultimately leads to more website traffic and conversions which is the end goal for your SEO strategies.
If some pages or PPC adverts have higher click-through rates than others you can look at what makes them successful and try to duplicate it.
Search Engine RankingsWhile organic traffic is incredibly important and the overall factor you want to measure, looking at search engine rankings for different keywords is vital too for your SEO performance.
In most instances, people will not go past the second page of search results when looking for products and information on Google. We are becoming a lazy society and we want results quickly so websites that appear on the first page of search results have a much higher chance of being clicked on.
Therefore, if you know the rankings for different keywords you can see where you need to improve on-page SEO to get your website greater visibility.
By setting goals for your SEO campaigns and regularly monitoring the performance using things like bounce rates and organic traffic you can keep your website on track and make sure the money invested in SEO is worthwhile.
© 2025 — ClickSlice All Rights Reserved.
Company No. 10876199 | VAT No. 278157959
