If you sell your products online via a WooCommerce online store then you must do everything you can to optimize your listings and make sure they are presented to Google in the best way possible.
A simple way to do this is by using product schema markup which as you will learn below helps identify important product attributes like cost, description, images, and condition so that Google doesn’t get confused.
Schema markup is an integral part of an SEO WooCommerce implementation so read on to find out what it is, the benefits, and how you can add it to your product listings.
So, some big companies have given you some extra work to do concerning your product listings – why should you care? Adding schema markup for products has many benefits including:
– They give useful information to customers
– Schema helps Google identify important values correctly
– They help improve product visibility on different Google features
– Schema can be used to create “rich snippets”
– They can improve visibility in search engine results
Schema can help produce rich snippets for your products which are the pop-ups or boxes that you see that show more information than just the META description and product link. You know – the boxes you see on Google that show things like star ratings, images, and prices.
These are eye-catching and can greatly improve your visibility and conversion rates on Google SERPs. Schema is also vital to aid Google in indexing and ranking your product listings. Although Google is incredibly advanced, it still needs help!
Schema spells things out plain and simple for Google and gives it your product information in an easy-to-understand format which should ultimately benefit your listings and search engine visibility.
The great thing about WooCommerce is that product schema markup is automatically added when you add product pages to your online store.
However, you cannot edit or optimize that schema which means that you could be missing out and important product info may not be present.
Luckily, there are a number of SEO plugins like SEOPress that have advanced schema markup functionality and give you full control over your additional product data. SEOPress, for example, allows you to enter product attributes like currency, condition, availability, thumbnails, and global identifiers.
It is a great idea to research the different options available and install a plugin so that you can enhance the automatic product schema markup that WooCommerce has already generated. Depending on the plugin you can also automate the process so that schema is added each time you add a new product.
Product schema markup is incredibly beneficial and it helps Google index your listings in a logical way and get correct product info like prices, descriptions, and related images.
If you have a WooCommerce store then the platform does this automatically but we recommend using a third-party plugin to optimize the markup and take full control of it.
As a Magento eCommerce store owner you most likely have an SEO strategy in place and have optimized your web content for important keywords relating to your business and products. If so – fantastic! If not, then you need to do that first before reading this article!
It’s one thing to have an SEO campaign, but you must be active in your monitoring and tracking to make it truly effective. If you optimize your Magento store and then never touch your SEO again, it will ultimately prove futile as trends and SEO practices change.
This is why it is important to track and measure the success of your SEO campaigns to continually improve your Magento online store.
Magento store owners have access to a myriad of tools and Magento SEO consulting can explain these in detail and help you set them up. A fantastic starting point, however, is Google Analytics.
This is the go-to analytical tool for most businesses – it’s free to use, links directly with other Google products like Google Keyword Planner, and most importantly is linked to the most powerful search engine in the world.
Magento users can add code snippets and tracking codes into their dashboard and website to allow the use of Google Analytics. This gives you access to a wealth of analytical data and real-time statistics that you can then use to measure the success of your SEO and compare this with your goals.
The first step is to register an account with Google Analytics and set up your business on it. This is relatively easy and you have to enter basic company info like your currency, timezone, and business size. With your Google Analytics profile created you can then create a Universal Analytics Tracking Code and insert it into your Magento store.
Google Analytics has an incredible amount of data including:
– Customer demographics (age, location, etc)
– Individual web page statistics
– Channel statistics (where people access your site from like social media and ads)
– Loading speeds
– Website traffic metrics
All of this data allows you to see exactly how your Magento store is performing and what improvements must be made to your SEO campaigns.
SEO is a continual process and the strategies you use will have to evolve to keep up with the latest trends and updates from Google regardless of what type of platform you use. The first step for continual improvement is to set goals and have a direction for your SEO.
With this set in stone, you can utilize tools like Google Analytics to monitor the performance of your Magento store’s SEO and make changes where needed.
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