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So, you are considering investing in SEO implementation as you feel your business website is lacking and not really doing anything. The main consideration before you can jump into this, however, is obviously the cost.
We understand that businesses don’t have unlimited funds and any new project or investment must have a clear cost so you can determine its effectiveness and see if it is worthwhile.
To help make your decision easier we provide some important SEO costing information below including expected rates and how an SEO agency Essex compares to other regions of the UK.
Before we jump into the pricing it’s important to understand why you should even bother with SEO. You’ve probably heard the term and know that it’s meant to be amazing for your business, but what does SEO actually do? We have listed some of the key benefits below:
A professional SEO agency can transform your website and online content so that Google loves it. With optimized pages and detailed keyword research your website should rank higher on Google search engine results which means more customers and traffic.
Aside from the traffic increase, SEO implementation aims to go one step further and provide tangible results. These come in the form of reduced bounce rates and improved conversions. A high bounce rate means that people are visiting one page on your site and leaving – SEO keeps people on your site longer which is always beneficial.
Improved conversions mean that customers are doing something on your website – not just browsing. Conversions could be signing up to your newsletter, buying a product, or making an enquiry, for example.
SEO pricing is typically split into three categories – hourly rates, monthly retainers, and one-off project fees. We have listed average UK price for each type below:
A monthly retainer or hourly rate is probably the best option as single-project costing can be poorly defined and you may not get great value for money as the company will want to get your SEO done as quickly as possible and move on to the next customer.
Hourly rates typically relate to freelance SEO consultants and the rate will vary depending on their services and experience.
SEO agencies usually work on a monthly retainer and the monthly cost depends on the work involved and how much time they need to spend on your SEO.
Other factors that can affect cost include your industry, and the scope of SEO you require. Regional SEO for example is typically more expensive than a localized SEO strategy as it requires more work and specialist SEO techniques to get better results.
There is of course some regional variance in SEO prices depending on the region your business is based but this is true for many services.
The costing, however, is not too different but you can expect to pay a little more per month or hour for your Essex-based company. This is mainly due to the increased cost of living in the South of England and the proximity to London.
Overall though that increased cost is offset in many ways including higher wages, a large potential customer base, and more business opportunities.
The reality is that SEO costing is usually relative. For example, SEO services in Essex might cost more than in the East Midlands, but because of the differences in the cost of living and business profitability per region, there isn’t any overall difference.
Don’t be put off by the cost of SEO in Essex – this is a long term investment and it is proven to have results and make a huge difference to your website and business.
Although SEO in Essex and the South of the UK tends to be more expensive too, remember that this is offset comparatively by higher wages, more opportunities, and better business infrastructure.
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