There is a high percentage chance that you have heard of the term SEO and know of it’s importance. Search Engine Optimization is an incredibly important technique used to boost the visibility of websites on Google and other search engines.
Companies hire SEO consultants and use SEO agencies to make their website stand out from the competition and ensure their websites are bursting with traffic and customers. If you want a career change, or you want to improve your own business, learning SEO could be a fantastic option and there are many SEO courses London available.
If this sounds interesting, we have listed 10 reasons below why you should pick up this new skill and start your SEO training today.
There is a simple fact that SEO is a huge business and it’s not going to go away unless Google randomly decides to transform how people find things on their search engine! If you want to get in on an industry that is here to stay then there are few other options as certain as SEO.
Building on the above point, due to the necessity of SEO and its popularity, there are plenty of jobs available in the industry. If you can prove that you have the skills, knowledge, and experience then there is no reason why you shouldn’t be able to land a brilliant SEO-oriented job!
If you are looking for a new career path but don’t want to try freelancing, you could join an SEO agency. These are companies that specialize in SEO and provide SEO services to other companies. Your knowledge and skills will be vital here and if you find the right team you can be incredibly successful.
Perhaps you do want to be your own boss and want working freedom? As SEO is largely online and face to face interaction isn’t necessary, you can do this and work from anywhere you want! If you have always fancied the life of a digital nomad, then SEO offers the perfect opportunity.
SEO is not just a potential career path but learning it also gives you the chance to improve your business. If you own or run a business, what better way to push things forward than to learn SEO? If you have first-hand knowledge of SEO techniques, then you can improve your business website easily.
With your new-found SEO knowledge you can expand and grow your business like you always wanted too. You can boost marketing strategies, get more traffic in, and ultimately get more sales and profit. Learning SEO could be the start of a new stage in your business career.
If you have a business you can feel like you are fighting a losing battle and that you are always one step behind. This is because the world is continually changing, and online business is always evolving. SEO courses London help you keep on track and stick with the latest digital marketing trends which ultimately helps future proof your business.
It can be difficult to expand your business and find new markets to tap into without spending thousands on expensive market research. SEO is an alternative to this and by learning it you can find potential areas of new business. For example, keyword research and demographic data allows you to market to local customers or previous regions you thought were inaccessible.
Perhaps you have tried many different marketing strategies, but they all seem to fall short? Learning SEO will undoubtedly help your marketing and give you more control. You can make targeted marketing campaigns, tap into local markets, and use keywords to find gaps where there is little competition.
Forget about increased traffic, working freedom, and improved marketing, SEO is just cool! Who wouldn’t want to learn how Google works and be able to push websites to the top of SERPs when people search for specific terms? Who needs to be a footballer, doctor, or scientist when you can be an SEO expert!
As your SaaS company works predominantly online and sells its software digitally, you must utilize appropriate digital marketing techniques to boost your online presence and brand reputation.
High visibility and a superb reputation will help you stand out from the competition and give customers a reason to choose your software over other options. A simple and effective way to do this is to use a SaaS SEO agency and invest in proper SEO implementation for your website.
We discuss the benefits of SaaS SEO below and how it can help give your company a sparkling reputation and get your software noticed.
Consider this – which company would you have a better opinion of? Company A, has a fantastic and responsive website that is easy to understand, has fast loading times, and presents the software information in a simple manner.
Or Company B who has an outdated website with slow-loading graphics, and difficult navigation? The answer is obviously A! SEO is primarily used for improving website traffic but it also helps improve usability and this can do wonders for your brand reputation.
If customers have an enjoyable experience when using your website and buying your software then they are likely to have a positive opinion about your company and recommend you to others.
Google looks kindly on active social media accounts and positive engagements on social media posts. Part of SaaS SEO would be to look at your social media profiles and give advice on how to manage them and get more benefit from them.
This involves regular posting schedules, using keywords in your posts, and creating high-quality backlinks to your website and software products. It also means remaining active and responding to customer engagements.
All of this helps SEO and drive traffic to your site, but it also boosts brand reputation as customers will see that you are active and care about them as you reply to their comments and engage with them on social media.
SERP = Search Engine Results Page. It’s a fancy term for the results you see when you type something in on Google or other search engines (Essentially just Google as no other search engines are important, except perhaps Bing!).
High-quality SEO implementation and keyword research should help get your website ranked higher on SERPs. You would first research a list of keywords and phrases that people might use to find your software.
Your web content is then optimized for these keywords and Google looks favorably on this and will hopefully list your business higher for those terms. The proven logic behind this is that people tend to only click on links from the first couple of pages of search results. Therefore, the higher you rank, the more exposure and presence you gain.
A great thing about SEO is that you can be specific with keywords and either target a broad audience and try to reach as many people as possible, or target your ideal customers to get better-value traffic.
Using localized keywords or keywords you think your ideal customers would search for should help you yield better results. If people who actually want or need your software are more likely to see your adverts and website then your online presence should improve as a result.
Online visibility is vital for SaaS companies as your prime sales medium is digital. Without a strong online presence or a fantastic brand reputation, customers will simply go to your competitors and choose alternative software.
As you can see from the above, SEO helps greatly with this and can benefit your company in numerous ways. The basic increase in traffic is excellent, but social media engagement, ranking highly on Google, and improved customer targeting are also essential by-products of SEO implementation.